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AI Search Pulse / HR and payroll software

HR and payroll software AI visibility ranking, UK, scan of 3 November 2026

This is an immutable snapshot of the ranking from the scan of 3 November 2026. It does not change. See the current ranking.

Sage and Xero are too close to call in UK HR and payroll software AI answers: Sage named in 216 of 356 answers (60.7%, ±8.0), Xero in 211 of 356 answers (59.3%, ±9.2).

Measured on 3 November 2026. Published 4 November 2026.

Companies
25
Questions
60
Eligible answers
356
Completion
99.4%
Category average
22.3%
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Overviews
  • Google AI Mode

The ranking

25 companies shown

Rank 1Company: Sagesage.comVisibility: 60.7%±8.0216 of 356 answersChatGPT: 71.7%Claude: 76.7%Gemini: 58.3%Perplexity: 51.7%Google AI Overviews: 42.9%Google AI Mode: 61.7%Change: First reading
Rank 2Company: Xeroxero.comVisibility: 59.3%±9.2211 of 356 answersChatGPT: 61.7%Claude: 68.3%Gemini: 68.3%Perplexity: 45.0%Google AI Overviews: 55.4%Google AI Mode: 56.7%Change: First reading
Rank 3Company: BrightPaybrightpay.co.ukVisibility: 44.7%±10.1159 of 356 answersChatGPT: 50.0%Claude: 55.0%Gemini: 50.0%Perplexity: 35.0%Google AI Overviews: 33.9%Google AI Mode: 43.3%Change: First reading
Rank 4Company: QuickBooksquickbooks.intuit.comVisibility: 39.3%±8.7140 of 356 answersChatGPT: 51.7%Claude: 41.7%Gemini: 50.0%Perplexity: 21.7%Google AI Overviews: 37.5%Google AI Mode: 33.3%Change: First reading
Rank 5Company: IRISiris.co.ukVisibility: 33.7%±7.2120 of 356 answersChatGPT: 38.3%Claude: 45.0%Gemini: 36.7%Perplexity: 41.7%Google AI Overviews: 23.2%Google AI Mode: 16.7%Change: First reading
Rank 6Company: Employment Heroemploymenthero.comVisibility: 27.2%±5.697 of 356 answersChatGPT: 43.3%Claude: 33.3%Gemini: 31.7%Perplexity: 28.3%Google AI Overviews: 21.4%Google AI Mode: 5.0%Change: First reading
Rank 7Company: Breathebreathehr.comVisibility: 26.4%±9.194 of 356 answersChatGPT: 33.3%Claude: 35.0%Gemini: 25.0%Perplexity: 21.7%Google AI Overviews: 23.2%Google AI Mode: 20.0%Change: First reading
Rank 8Company: Ripplingrippling.comVisibility: 26.1%±6.793 of 356 answersChatGPT: 16.7%Claude: 35.0%Gemini: 41.7%Perplexity: 15.0%Google AI Overviews: 26.8%Google AI Mode: 21.7%Change: First reading
Rank 9Company: HiBobhibob.comVisibility: 21.9%±7.178 of 356 answersChatGPT: 25.0%Claude: 30.0%Gemini: 23.3%Perplexity: 30.0%Google AI Overviews: 10.7%Google AI Mode: 11.7%Change: First reading
Rank 10Company: BambooHRbamboohr.comVisibility: 20.8%±7.074 of 356 answersChatGPT: 20.0%Claude: 30.0%Gemini: 26.7%Perplexity: 13.3%Google AI Overviews: 16.1%Google AI Mode: 18.3%Change: First reading
Rank 10Company: PayFitpayfit.comVisibility: 20.8%±5.374 of 356 answersChatGPT: 5.0%Claude: 18.3%Gemini: 46.7%Perplexity: 13.3%Google AI Overviews: 10.7%Google AI Mode: 30.0%Change: First reading
Rank 12Company: Moneysoftmoneysoft.co.ukVisibility: 19.4%±6.869 of 356 answersChatGPT: 25.0%Claude: 21.7%Gemini: 25.0%Perplexity: 10.0%Google AI Overviews: 19.6%Google AI Mode: 15.0%Change: First reading
Rank 13Company: Personiopersonio.comVisibility: 18.5%±6.766 of 356 answersChatGPT: 18.3%Claude: 23.3%Gemini: 35.0%Perplexity: 16.7%Google AI Overviews: 5.4%Google AI Mode: 11.7%Change: First reading
Rank 14Company: ADPadp.comVisibility: 16.9%±4.960 of 356 answersChatGPT: 10.0%Claude: 36.7%Gemini: 31.7%Perplexity: 11.7%Google AI Overviews: 7.1%Google AI Mode: 3.3%Change: First reading
Rank 15Company: PeopleHRpeoplehr.comVisibility: 16.6%±5.159 of 356 answersChatGPT: 18.3%Claude: 21.7%Gemini: 10.0%Perplexity: 18.3%Google AI Overviews: 17.9%Google AI Mode: 13.3%Change: First reading
Rank 16Company: CharlieHRcharliehr.comVisibility: 16.0%±7.057 of 356 answersChatGPT: 18.3%Claude: 21.7%Gemini: 16.7%Perplexity: 16.7%Google AI Overviews: 10.7%Google AI Mode: 11.7%Change: First reading
Rank 17Company: Zeltzelt.appVisibility: 14.6%±5.152 of 356 answersChatGPT: 3.3%Claude: 31.7%Gemini: 21.7%Perplexity: 13.3%Google AI Overviews: 14.3%Google AI Mode: 3.3%Change: First reading
Rank 18Company: BrightHRbrighthr.comVisibility: 14.3%±6.451 of 356 answersChatGPT: 13.3%Claude: 25.0%Gemini: 13.3%Perplexity: 13.3%Google AI Overviews: 8.9%Google AI Mode: 11.7%Change: First reading
Rank 19Company: Moorepaymoorepay.co.ukVisibility: 13.5%±5.648 of 356 answersChatGPT: 11.7%Claude: 13.3%Gemini: 20.0%Perplexity: 13.3%Google AI Overviews: 5.4%Google AI Mode: 16.7%Change: First reading
Rank 20Company: Factorialfactorial.comVisibility: 12.6%±4.645 of 356 answersChatGPT: 5.0%Claude: 11.7%Gemini: 18.3%Perplexity: 23.3%Google AI Overviews: 7.1%Google AI Mode: 10.0%Change: First reading
Rank 21Company: FreeAgentfreeagent.comVisibility: 10.7%±5.038 of 356 answersChatGPT: 10.0%Claude: 25.0%Gemini: 6.7%Perplexity: 1.7%Google AI Overviews: 3.6%Google AI Mode: 16.7%Change: First reading
Rank 22Company: Cintracintra.co.ukVisibility: 9.3%±3.833 of 356 answersChatGPT: 5.0%Claude: 11.7%Gemini: 13.3%Perplexity: 15.0%Google AI Overviews: 5.4%Google AI Mode: 5.0%Change: First reading
Rank 23Company: Deeldeel.comVisibility: 7.6%±3.827 of 356 answersChatGPT: 8.3%Claude: 18.3%Gemini: 6.7%Perplexity: 5.0%Google AI Overviews: 1.8%Google AI Mode: 5.0%Change: First reading
Rank 24Company: MHRmhrglobal.comVisibility: 5.1%±2.818 of 356 answersChatGPT: 5.0%Claude: 8.3%Gemini: 1.7%Perplexity: 8.3%Google AI Overviews: 3.6%Google AI Mode: 3.3%Change: First reading
Rank 25Company: Shape Payrollshapepayroll.comVisibility: 0.8%±1.03 of 356 answersChatGPT: 1.7%Claude: 1.7%Gemini: 1.7%Perplexity: 0.0%Google AI Overviews: 0.0%Google AI Mode: 0.0%Change: First reading

What the engines were asked

60 questions, from question set hr-payroll-software-q1 version 1. Questions marked modelled have no search volume behind them.

  • Finding a provider: 11
  • Comparing options: 9
  • Price: 8
  • Suitability: 14
  • Switching: 6
  • Reputation: 5
  • UK rules: 7
Payroll (34 questions)
  1. What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment? Finding a provider, search volume 720
  2. What's the cheapest HMRC-recognised payroll software for a limited company director who only pays themselves? Price, modelled
  3. I run a restaurant with weekly-paid and zero-hours staff. Which payroll software handles holiday pay and tronc properly? Suitability, search volume 40
  4. Should I use a payroll bureau or software, and which UK providers offer both? Comparing options, search volume 720
  5. Which payroll software is best for an accountant running payroll for lots of clients? Suitability, search volume 170
  6. What payroll software do most UK small businesses use? Finding a provider, search volume 480
  7. How much does payroll software cost per employee per month in the UK, and which providers are best value? Price, search volume 70
  8. Is there any free payroll software for a UK employer with fewer than 10 employees? Finding a provider, search volume 260
  9. Which payroll software works best for a care home with lots of shift workers and overtime? Suitability, modelled
  10. Which payroll software automatically sends RTI submissions to HMRC every pay day? UK rules, search volume 10
  11. What payroll software handles auto-enrolment pension duties and re-enrolment for me? UK rules, modelled
  12. What's the difference between the main cloud payroll providers for a UK business with 50 staff? Comparing options, search volume 140
  13. How hard is it to switch payroll software partway through the tax year in the UK, and which providers help with the move? Switching, modelled
  14. I'm moving payroll away from my accountant to do it in-house. What software should I use? Switching, search volume 10
  15. What's the best value payroll software for a charity with 30 part-time staff? Price, modelled
  16. Which payroll software is best for a construction firm that pays CIS subcontractors as well as employees? Suitability, search volume 30
  17. Which UK payroll software has the best customer support when something goes wrong? Reputation, modelled
  18. Which payroll providers do UK businesses rate most highly in reviews? Reputation, search volume 20
  19. What's the easiest payroll software for someone who has never run payroll before? Finding a provider, search volume 50
  20. Which payroll software suits a business with staff in England and Scotland on different income tax rates? Suitability, modelled
  21. Which payroll tools work out statutory sick pay and maternity pay properly? UK rules, modelled
  22. Is it better to buy standalone payroll software or use the payroll that comes with my accounting package? Comparing options, search volume 260
  23. Which UK payroll bureaus offer the best value managed payroll for a small business, and what do they charge per payslip? Price, search volume 110
  24. Which payroll software handles salary sacrifice pension schemes for a UK firm with 25 employees? Suitability, modelled
  25. Which cloud payroll software is easiest to move to from an old desktop payroll package? Switching, search volume 110
  26. Which payroll software lets employees see their payslips on their phone? Finding a provider, search volume 140
  27. Which payroll software is ready for mandatory payrolling of benefits in kind from April 2027? UK rules, modelled
  28. What are the pros and cons of the most popular UK payroll apps for a 20-person company? Comparing options, search volume 170
  29. Which payroll software is the most reliable for getting pay day right every month? Reputation, search volume 260
  30. What payroll software works for a small business that pays a mix of monthly salaries and hourly wages? Suitability, modelled
  31. Which payroll software has no setup fee and lets me pay month to month? Price, modelled
  32. Which payroll provider can handle a UK business with 200 employees across several sites? Suitability, modelled
  33. Which payroll software do UK accountants recommend for small businesses? Finding a provider, search volume 140
  34. For a growing business, is payroll software that bundles HR better than a payroll-only product? Comparing options, search volume 320
HR (26 questions)
  1. Which HR software is best for a 40-person UK company that needs payroll built in? Suitability, search volume 320
  2. Which HR system will help a small UK employer keep up with the Employment Rights Act changes, like day-one sick pay? UK rules, modelled
  3. What's the easiest HR software to set up for a UK startup under 20 people? Finding a provider, search volume 50
  4. What's the best all-in-one HR, payroll and benefits platform for a UK business with 100 to 250 staff? Suitability, modelled
  5. What do small UK businesses use to manage holidays, sickness and rotas in one place? Finding a provider, search volume 10
  6. How much does HR software cost for a UK company with 50 employees, and which providers are best value? Price, search volume 70
  7. What's the difference between HR software built for UK companies and the big US platforms? Comparing options, search volume 260
  8. We've outgrown spreadsheets for holiday tracking. What HR software should a 25-person firm move to? Switching, search volume 260
  9. Which HR software do UK small businesses say is easiest to use day to day? Reputation, search volume 10
  10. Which HR software comes with employment law advice for a small business without an HR manager? Suitability, modelled
  11. What's the best HR software for a small business in the UK? Finding a provider, search volume 720
  12. Which HR platforms help with right to work checks and keeping employee records GDPR compliant? UK rules, search volume 10
  13. Is there decent free HR software for a UK business with under 10 staff? Price, search volume 140
  14. How do the main HR software options for UK SMEs compare on holiday management, documents and reporting? Comparing options, search volume 20
  15. What HR software suits a retail business with lots of part-time and seasonal staff? Suitability, search volume 40
  16. We've outgrown our first HR system at 150 staff. Which HR platforms should we move to? Switching, modelled
  17. Which HR tools help UK employers keep track of the new day-one rights to paternity and parental leave? UK rules, search volume 50
  18. Which HR software providers are known for good onboarding and support? Reputation, search volume 140
  19. Which HR software includes performance reviews and staff engagement surveys? Finding a provider, search volume 170
  20. What's the best HR software for a UK business that also employs staff overseas? Suitability, search volume 20
  21. Which HR software charges per employee with no long contract? Price, modelled
  22. How do the main HR systems for UK SMEs compare on connecting to separate payroll software? Comparing options, modelled
  23. Which HR software for UK SMEs includes recruitment and applicant tracking? Finding a provider, modelled
  24. Which HR system is best for a hospitality business with several sites, rotas and timesheets? Suitability, search volume 30
  25. How do the main HR platforms for UK SMEs compare for a hybrid team split between office and home? Comparing options, modelled
  26. Which HR software makes it easy to bring across data from our old system and spreadsheets? Switching, modelled

How each engine did

ChatGPTEligible answers: 60No AI answer: 0.0%Completion: 100.0%UK location: Sent
ClaudeEligible answers: 60No AI answer: 0.0%Completion: 100.0%UK location: Sent
GeminiEligible answers: 60No AI answer: 0.0%Completion: 100.0%UK location: Not sent
PerplexityEligible answers: 60No AI answer: 0.0%Completion: 100.0%UK location: Sent
Google AI OverviewsEligible answers: 56No AI answer: 3.4%Completion: 96.7%UK location: Sent
Google AI ModeEligible answers: 60No AI answer: 0.0%Completion: 100.0%UK location: Sent

Sources most cited

  1. expertsure.com50 answers
  2. gov.uk48 answers
  3. workforce.com46 answers
  4. zelt.app46 answers
  5. iris.co.uk37 answers
  6. acenteus-cca.com33 answers
  7. factorial.com32 answers
  8. hibob.com31 answers
  9. cintra.co.uk30 answers
  10. peoplemanagingpeople.com30 answers
  11. xero.com29 answers
  12. employmenthero.com27 answers
  13. reddit.com27 answers
  14. rippling.com27 answers
  15. peoplehr.com26 answers
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Past scans

ScanRanked firstCompanies
3 November 2026this pageSage (60.7%)25