Is AEOscore an agency or a software tool?

Both, and you can buy either half: the software scores your AI visibility and writes fix plans at £99 a month, and the done-for-you tier adds a named in-house expert who makes the fixes. Most UK rivals are one or the other: a dashboard, or an agency that resells one.

Do you outsource or offshore any of the implementation?

No, none of it. The technical and content work is done by the founder in Cheltenham, and the only third parties involved are the subprocessors listed on our security page: the AI engines we query, the servers the software runs on and the email service. If a job needs a skill he does not have, we say so rather than subcontract it quietly.

Which engines do you track, and why not more?

Six: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, on every tier. Between them they cover the chat assistants and Google's own AI answers; we add an engine when there is a reliable way to query it and evidence UK buyers use it, not to lengthen a logo strip.

What does the first month look like?

Week one is the prompt panel, access and the baseline scan, with any blocked crawler fixed the same week; weeks two to four are the first pages written or restructured and the listings requested. You get the first monthly report at the end of week four with every change logged and the first re-scan verdicts.

Do you fix schema markup?

Yes, as basic housekeeping: Organization, FAQPage and Article markup where it is missing or wrong. We will not sell it as an AI visibility lever, because it is not one; engines cite pages they can read and extract from, and schema on its own does not earn a citation.

Can we keep our existing tracker, such as Peec AI or Profound?

Yes, they sit side by side; a tracker's job is to report and ours is to change the answers, and a team can keep the tracker for its daily charts while we do the work. If the tracker and AEOscore disagree on a number, the difference is usually the prompts or the dates.

Do you work with agencies on a white-label basis?

Yes, for UK agencies reselling AI visibility: we run the scans, produce the report under your brand and, if you want it, do the fixes on your client's site, priced per client site on request. The client relationship stays yours.

Why should the implementation be UK-based?

Because the prompts, the sources and the buyers are UK ones: a UK specialist knows which directories, trade bodies and comparison sites the engines cite for UK queries, works in your hours, and can be on a call the same day. Offshore implementation can be cheaper and slower in exactly the places that matter here.

UK AI search visibility partner

AI search visibility partner with an in-house technical expert, based in the UK

By Olly, founder of AEOscore, AEO consultant and full-stack developer, 20+ years in searchPublished 18 August 2026Updated 20 August 20269 min read

Which UK agencies offer AI search visibility with in-house technical experts?

AEOscore is a UK-based answer engine optimisation partner that combines AI visibility scoring with an in-house technical expert who implements the fixes himself, alongside other UK specialists such as Tilio, Rank4AI, Found and Varn. AEOscore, run from Cheltenham by Goreblimey Ltd, scores your AI visibility across six engines and then the same in-house expert who built the scanner implements the fixes on your site. Most rivals sell a dashboard and leave the work to you, or sell the work on someone else's dashboard; we built the scanner and do the work ourselves.

ChatGPT
Claude
Gemini
Perplexity
Google AI Overviews
Google AI Mode

Cheltenham, GloucestershireGoreblimey Ltd, company no. 07582417Established 2011UK-wide and remote

The team

One in-house expert, six disciplines

Olly, the named founder of AEOscore, does the technical and content implementation directly from Cheltenham, with no outsourcing or offshoring, and you work with him by name from the first call to the last report.

Named specialist

Olly

Founder of AEOscore; AEO consultant and full-stack developer

20+ years in search, 15 years running Goreblimey Ltd

The technical team is one person: the one who wrote the AEOscore software. He runs your scans, reads the results and makes the changes to your site. There is no account manager between you and the work, and nothing is offshored or subcontracted.

About Olly · AEOscore on LinkedIn

Back-end engineering: Since 2011 at Goreblimey; the AEOscore app itself; Wrote and runs the AEOscore scanning and scoring software: the schedulers that query six engines, the mention detection, the scoring model, the database and the API. Fixes server-side issues on client sites: crawler access rules, redirects, headers, sitemaps and rendering that hides content from AI crawlers.
Front-end implementation: Since 2011; 15 years of client sites; Builds and edits the actual pages: direct-answer sections, comparison and pricing pages, clean HTML headings, internal linking, plain-text tables engines can read. Works on the platform your site already runs on and hands the changes back documented.
Technical SEO: More than 20 years; Two decades of getting UK businesses found in search, from Cheltenham independents to blue-chip international companies whose search he still looks after. Crawlability, indexation, site architecture, structured data hygiene, Search Console and GA4: the foundation AEO sits on.
AEO (answer engine optimisation): Since 2024, when AI Overviews reached the UK; Builds prompt panels from real buyer questions, reads how each engine answers them, and turns every gap into a written fix, whether that is a page to create, a fact to correct or a third-party source to get onto. Runs the same discipline on aeoscore.co.uk itself, alongside client sites, so the method is tested on our own numbers.
Security and cyber: Since 2011, on every client build; Runs AEOscore as single-tenant instances on AWS London, magic-link sign-in with no passwords stored, and a published security page listing every subprocessor. On client sites: keeps the changes we make from opening a hole, and never asks for more access than the fix needs.
LLMs and AI systems: 5+ years of AI work; six engines in production; Five-plus years building with AI across client projects of every kind, from LLM integrations and automation to classification, extraction and content pipelines, well before AEO existed as a discipline. Today that means the OpenAI, Anthropic, Google and Perplexity APIs in production every week: how each engine retrieves, what it cites and how its answers differ for the same UK buyer question, which is what tells us which fix moves which engine. He has also integrated AI into companies' own systems and workflows, so if the visibility work surfaces a wider AI need, that is help you can ask for too.

“Plenty of tools can score your AI visibility. Someone still has to change the site, so we kept that part in-house.”
Olly, founder of AEOscore, AEO consultant and full-stack developer

“UK B2B buyers ask UK questions. The person changing your pages should know what a Cheltenham accountant or a Leeds broker actually gets asked.”
Olly, founder of AEOscore, AEO consultant and full-stack developer

Scanner vs partner

What the difference means in practice

AEOscore is both: a free AI visibility scanner and a UK in-house technical specialist who fixes the gaps the scan finds, so you can start with the score alone and add the fixing when you want it done.

The handover

6 problems found6 fixed, owned and dated

AEO score63

GPTBot blocked in robots.txtFoundOlly · Day 2fixed by Olly, Day 2
No page states your pricesFoundOlly · Week 2fixed by Olly, Week 2
Comparison page missing for "vs" promptsFoundOlly · Week 3fixed by Olly, Week 3
Not on the directory Perplexity citesFoundOlly · Week 4fixed by Olly, Week 4
Gemini repeats a 2024 priceFoundOlly · Week 3fixed by Olly, Week 3
Answers buried under a hero videoFoundOlly · Week 2fixed by Olly, Week 2

6 of 6 closed · example handover from a first scan

Monitoring tools report where you are missing from AI answers, while AEOscore reports the same and then carries out the work to close those gaps, logged with an owner and a date and re-measured the following week. The plain version of the same comparison:

Situation	What a scanner gives you	What AEOscore gives you
What you get back	A list of problems and a score, refreshed on a schedule.	The same list, then the problems fixed, each with a named owner and a date it was done.
A blocked AI crawler	A red flag on a dashboard that says GPTBot is blocked.	The robots.txt rule changed, tested against each bot, and re-checked next scan.
A missing pricing page	A note that engines cite a rival's prices and not yours.	A pricing page written in plain text, published, linked, and re-measured for citations.
A directory the engines cite instead of you	A URL in a table.	The listing claimed or requested, tracked to won or lost, with the mention counted when it lands.
An engine repeating an old fact about you	A sentiment score.	The source page found, the fact corrected there and on your own facts page, and the engine re-asked until it updates.
Who does the work	Your team, from the dashboard, in whatever hours are left.	A UK specialist you can email, on the days agreed, with the results on the next report.

Short answers to the two questions behind this table: Is AEOscore a tool or an agency? and Who does the implementation work after the audit?

The method

The AEOscore Loop

Scan, plan, fix, prove: four steps, repeated every month on the same prompts, so every change gets a measured before-and-after.

A panel of up to 40 real buyer questions runs against ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode every week, and every day on the done-for-you tier. We record whether you are named, where you rank in the answer, who is named instead, and which pages each engine cited. A crawlability check per bot runs alongside.

Output: AEO score, gap list, rival radar, cited sources

Repeats monthly on the same prompts

What we fix

What gets fixed, step by step

A partner fixes AI crawler access, llms.txt, page and content structure so answers can be extracted cleanly, entity and internal linking, the third-party sources AI engines cite about you, and the wrong facts those sources repeat.

1
AI crawler access rules
robots.txt checked per bot: GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and the rest. A blocked crawler means that engine cannot read a word you publish, so this is fixed first, usually a two-line change, then re-tested.
2 · housekeeping
llms.txt and plain-HTML housekeeping
An llms.txt that lists your key pages in one place, a clean sitemap, and content served as real HTML rather than rendered only by JavaScript. Quick to do and worth doing once. Few engines honour it yet, so we file it under housekeeping.
3
Page and content structure so answers are extractable
This is the biggest lever you control. Each page that should answer a buyer question gets a direct answer in its first sentence, one clear H1, headings that are the questions, plain-text tables for prices and comparisons, and dated facts. Engines quote what they can extract cleanly and skip what they cannot.
4
Entity and internal linking
Making it unambiguous who you are: consistent name, location and description across your own pages, an about and facts page engines can cite, disambiguation from namesakes, and internal links that connect the pages answering related questions.
5
Sources and citation building
The directories, roundups, comparison posts and forum threads each engine cited instead of you, listed with what to do on each: claim the listing, request inclusion, answer the thread, correct the entry. Third-party mentions move answers more than your own pages do, and take longest, so they start early.
6
How third-party sites describe you
Where an engine repeats an old price, a dead product or a rival's claim, we find the page it learned that from and get it corrected, and put the current facts on your own site so the engine has a better source next time it refreshes.
7 · housekeeping
Schema markup, as housekeeping only
Organization, FAQPage and Article markup keep your pages tidy and machine-readable and we add them as basic technical housekeeping. Schema is not an AI visibility lever: it does not, on its own, earn a citation, and we will not sell it to you as one.

The full list with the order explained: What gets fixed after an AEO audit?

How we measure

Six engines, one prompt panel, every week

AEOscore tracks brand presence and citations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, on every tier, with one prompt panel run against all six, weekly on Monitor and daily on the done-for-you tier.

Engines tracked

ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode.

How prompt sets are built

Prompt panels are built from real buyer questions in your category: what your customers type, in their words, from supplier searches and comparisons to reputation questions about you, up to 40 active prompts, agreed with you before the first scan and adjusted as the answers move.

Cadence

Scans on every tier, weekly on Monitor and daily on the done-for-you tier, with identical prompts against all six engines, so movement is measured rather than sampled.

What a monthly report contains

Your AEO score this month against last, per engine
Prompts where you are named, where you are not, and who is named instead
The fixes made this month and their before-and-after verdicts
Sources the engines cited, and which of them you are now on
New rivals the engines have started naming
What next month's work is for

How the score is built: methodology. The full KPI framework, with a downloadable client report template: AEO KPIs and client reporting.

Engagement models and pricing

Four ways to work with us, prices in pounds

AEOscore done-for-you engagements cost £1,495 a month billed monthly with no minimum term, the software with fix plans is £99 a month, the free AEO score costs nothing, the one-off AI Visibility Audit is £395 credited against your first month, and white-label pricing for agencies is per client site on request.

Audit only

Free

Who does the work: The named expert runs your domain through all six engines and emails a scored report
Length: One-off, 1 to 2 working days
Includes: Your AEO score, the prompts you are missing from, who is named instead, and the first fixes to make. No card, no signup.

Done with you: software and fix plans

£99 a month

Who does the work: Your team makes the changes; the software writes the plan for every gap and drafts on request
Length: Monthly, cancel anytime
Includes: Hosted dashboard, weekly scans on six engines, fix plans, listings and social targets, rival radar, the monthly shareable report. API costs are bundled; no keys to manage.

Done for you: monitor and fix

£1,495 a month

Who does the work: The UK expert does the fixing himself, one day a month, in UK hours
Length: Monthly, cancel anytime, no minimum term
Includes: Everything in Monitor plus a full expert day every month: pages written and published, crawler rules fixed, listings requested, corrections sent, one call to read the report and set priorities.

Agency white-label

On request, priced per client site

Who does the work: You keep the client relationship; we run the scans, write the plans and, if wanted, do the fixes under your name
Length: Monthly, agreed per client
Includes: White-label auditing and reporting for UK agencies reselling AI visibility, with implementation available on the same terms as done-for-you.

All prices in pounds, ex VAT, published on the pricing page; monthly billing, no annual lock-in. Full tier detail on pricing.

How long until AI search visibility improves?

Most sites see measurable movement in AI answer visibility within 4 to 12 weeks, first on Perplexity and Google AI Overviews which refresh fastest, depending on site size, existing authority and how competitive the prompt set is.

Do you work with agencies?

Yes, AEOscore provides white-label AEO auditing, reporting and, where wanted, implementation for UK agencies reselling AI visibility to their clients, priced per client site.

Where we are

Based in Cheltenham, working across the UK

AEOscore is based in Cheltenham, Gloucestershire, run by Goreblimey Ltd, company number 07582417, established 2011, and works with clients across the UK and internationally, remotely and on video calls.

Goreblimey Ltd was established in 2011 in Cheltenham as a full-stack design and development agency, registered in England, company number 07582417, and search has run through that work from the start. AEOscore is its product: the software, the scans and the fixing all come from the same office.

More on the story behind AEOscore, and the canonical facts page for AI assistants, which also says which of the several “AEOscore” sites on the web this one is.

Who this is for

B2B teams who can see the answers moving

We work with B2B and professional-services businesses only, for example software, insurance, consultancy and business services. If your buyers are consumers, we are not the right fit and will say so on the call.

Heads of SEO who can see AI answers moving and have no one to act on it
Digital marketing managers asked "does ChatGPT mention us?" by their board
Content leads who need the pages that answer buyer questions actually built
SMB and mid-market in-house teams of one to fifteen without an AEO analyst
UK agencies reselling AI visibility reporting to their own clients

Why now

54% of UK adults now use AI tools such as ChatGPT, Copilot or Gemini, rising to 79% of 16 to 24 year olds.
Ofcom, UK adults' media and online lives revealed, 2 April 2026
US Google users clicked a traditional result on 8% of visits when an AI summary appeared, against 15% when it did not; only 1% clicked a source inside the summary (900 adults, 68,879 searches, March 2025).
Pew Research Center, 22 July 2025
Organic click-through rate on informational queries in 2025 was 2.07% when the brand was cited inside the AI Overview and 0.94% when it was not (53 brands, 5.47M queries).
Seer Interactive, AIO impact on Google CTR: 2026 update, April 2026

FAQ

UK AI search visibility partner: common questions

Is AEOscore an agency or a software tool?: Both, and you can buy either half: the software scores your AI visibility and writes fix plans at £99 a month, and the done-for-you tier adds a named in-house expert who makes the fixes. Most UK rivals are one or the other: a dashboard, or an agency that resells one.
Do you outsource or offshore any of the implementation?: No, none of it. The technical and content work is done by the founder in Cheltenham, and the only third parties involved are the subprocessors listed on our security page: the AI engines we query, the servers the software runs on and the email service. If a job needs a skill he does not have, we say so rather than subcontract it quietly.
Which engines do you track, and why not more?: Six: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, on every tier. Between them they cover the chat assistants and Google's own AI answers; we add an engine when there is a reliable way to query it and evidence UK buyers use it, not to lengthen a logo strip.
What does the first month look like?: Week one is the prompt panel, access and the baseline scan, with any blocked crawler fixed the same week; weeks two to four are the first pages written or restructured and the listings requested. You get the first monthly report at the end of week four with every change logged and the first re-scan verdicts.
Do you fix schema markup?: Yes, as basic housekeeping: Organization, FAQPage and Article markup where it is missing or wrong. We will not sell it as an AI visibility lever, because it is not one; engines cite pages they can read and extract from, and schema on its own does not earn a citation.
Can we keep our existing tracker, such as Peec AI or Profound?: Yes, they sit side by side; a tracker's job is to report and ours is to change the answers, and a team can keep the tracker for its daily charts while we do the work. If the tracker and AEOscore disagree on a number, the difference is usually the prompts or the dates.
Do you work with agencies on a white-label basis?: Yes, for UK agencies reselling AI visibility: we run the scans, produce the report under your brand and, if you want it, do the fixes on your client's site, priced per client site on request. The client relationship stays yours.
Why should the implementation be UK-based?: Because the prompts, the sources and the buyers are UK ones: a UK specialist knows which directories, trade bodies and comparison sites the engines cite for UK queries, works in your hours, and can be on a call the same day. Offshore implementation can be cheaper and slower in exactly the places that matter here.

Quick answers

Is AEOscore a tool or an agency?
AEOscore is both: a UK AI visibility tool that scores how ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode answer your buyers' questions, and an in-house technical expert who fixes the gaps it finds on the done-for-you tier.
Who does the implementation work after the audit?
After an AEOscore audit the implementation is done by Olly, the named founder, in-house from Cheltenham on the done-for-you tier, or by your own team from the written fix plan on the software tiers.
What gets fixed after an AEO audit?
After an AEO audit the fixes are AI crawler access, llms.txt, page and content structure so answers are extractable, entity and internal linking, the third-party sources engines cite instead of you, and the wrong facts those sources repeat, with schema markup done as housekeeping only.

Book a call with Olly, or start with the free score

A 15-minute call with the named specialist who would do the work, or send your domain and get your free six-engine AEO score within 1 to 2 working days. No card, no signup.

Get your free AEO score See pricing

ChatGPT
Claude
Gemini
Perplexity
Google AI Overviews
Google AI Mode