AI Search Pulse / HR and payroll software

Factorial

factorial.com

Factorial ranks 20th of 25 in UK HR and payroll software AI answers: named in 45 of 356 answers (12.6%, ±4.6). Strongest on Perplexity (23.3%), weakest on ChatGPT (5.0%). Named in 26 of 60 questions.

Headline figures

Visibility: 12.6% ±4.6
Named in: 45 of 356 answers
Rank: 20th of 25
Change: First reading

The ± is the margin of error: if we had asked a different mix of similar questions, the figure would land inside this range 95 times in 100.

Visibility over time

Visibility by week
Scan	Visibility	95% range
3 November 2026	Visibility: 12.6%	95% range: 8.5% to 17.7%

Engine by engine

Engine	Factorial	Category average
ChatGPT	Factorial: 5.0% (3 of 60)	Category average: 22.8%
Claude	Factorial: 11.7% (7 of 60)	Category average: 29.6%
Gemini	Factorial: 18.3% (11 of 60)	Category average: 27.2%
Perplexity	Factorial: 23.3% (14 of 60)	Category average: 19.3%
Google AI Overviews	Factorial: 7.1% (4 of 56)	Category average: 16.5%
Google AI Mode	Factorial: 10.0% (6 of 60)	Category average: 17.8%

The questions

Factorial was named in 26 of 60 questions.

Question	Factorial named by	Others named instead
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?	Factorial named by: No engine	Others named instead: BrightPay (6 engines), QuickBooks (6 engines), Sage (6 engines), Xero (6 engines), Moneysoft (4 engines), Employment Hero (2 engines), PayFit (2 engines), IRIS (1 engine), PeopleHR (1 engine)
What's the cheapest HMRC-recognised payroll software for a limited company director who only pays themselves?	Factorial named by: No engine	Others named instead: FreeAgent (5 engines), Xero (4 engines), BrightPay (3 engines), Employment Hero (2 engines), Moneysoft (2 engines), QuickBooks (2 engines), IRIS (1 engine), PayFit (1 engine), Shape Payroll (1 engine)
I run a restaurant with weekly-paid and zero-hours staff. Which payroll software handles holiday pay and tronc properly?	Factorial named by: Gemini	Others named instead: BrightPay (5 engines), Xero (4 engines), IRIS (3 engines), Sage (3 engines), PayFit (2 engines), QuickBooks (2 engines), Moneysoft (1 engine), Moorepay (1 engine)
Should I use a payroll bureau or software, and which UK providers offer both?	Factorial named by: Claude, Perplexity	Others named instead: Moorepay (4 engines), IRIS (3 engines), QuickBooks (3 engines), Sage (3 engines), Xero (3 engines), ADP (2 engines), BrightPay (2 engines), MHR (2 engines), Cintra (1 engine), Employment Hero (1 engine), PayFit (1 engine), PeopleHR (1 engine)
Which payroll software is best for an accountant running payroll for lots of clients?	Factorial named by: Gemini, Perplexity	Others named instead: QuickBooks (4 engines), Xero (4 engines), BrightPay (3 engines), Moneysoft (3 engines), Sage (3 engines), IRIS (2 engines), ADP (1 engine), Deel (1 engine), Rippling (1 engine)
What payroll software do most UK small businesses use?	Factorial named by: Perplexity	Others named instead: BrightPay (5 engines), QuickBooks (5 engines), Sage (5 engines), Xero (5 engines), Moneysoft (4 engines), FreeAgent (3 engines), IRIS (3 engines), Employment Hero (2 engines), Moorepay (2 engines), PayFit (2 engines), HiBob (1 engine), PeopleHR (1 engine), Personio (1 engine), Rippling (1 engine), Zelt (1 engine)
How much does payroll software cost per employee per month in the UK, and which providers are best value?	Factorial named by: No engine	Others named instead: Xero (6 engines), IRIS (5 engines), Moneysoft (5 engines), QuickBooks (5 engines), BrightPay (4 engines), Sage (4 engines), Employment Hero (3 engines), FreeAgent (3 engines), PayFit (2 engines), Zelt (2 engines), Breathe (1 engine), BrightHR (1 engine), Deel (1 engine), PeopleHR (1 engine), Rippling (1 engine)
Is there any free payroll software for a UK employer with fewer than 10 employees?	Factorial named by: No engine	Others named instead: Employment Hero (3 engines), Xero (3 engines), IRIS (2 engines), PayFit (2 engines), BrightPay (1 engine), QuickBooks (1 engine)
Which payroll software works best for a care home with lots of shift workers and overtime?	Factorial named by: No engine	Others named instead: BrightPay (3 engines), QuickBooks (3 engines), Sage (3 engines), Xero (3 engines), MHR (1 engine), Moorepay (1 engine), Rippling (1 engine)
Which payroll software automatically sends RTI submissions to HMRC every pay day?	Factorial named by: No engine	Others named instead: Sage (6 engines), Xero (6 engines), QuickBooks (4 engines), BrightPay (3 engines), Employment Hero (3 engines), IRIS (3 engines), PayFit (3 engines), Rippling (3 engines), FreeAgent (2 engines), Moneysoft (2 engines), Cintra (1 engine)
What payroll software handles auto-enrolment pension duties and re-enrolment for me?	Factorial named by: No engine	Others named instead: BrightPay (6 engines), Xero (6 engines), Sage (5 engines), Moneysoft (3 engines), Employment Hero (2 engines), IRIS (2 engines), Moorepay (2 engines), QuickBooks (2 engines), Rippling (2 engines), PayFit (1 engine)
What's the difference between the main cloud payroll providers for a UK business with 50 staff?	Factorial named by: No engine	Others named instead: BrightPay (6 engines), IRIS (6 engines), QuickBooks (6 engines), Sage (6 engines), Xero (6 engines), Moorepay (4 engines), PayFit (4 engines), ADP (2 engines), BambooHR (2 engines), Employment Hero (2 engines), MHR (2 engines), Rippling (2 engines), Breathe (1 engine), Cintra (1 engine), HiBob (1 engine), Moneysoft (1 engine), PeopleHR (1 engine), Personio (1 engine), Zelt (1 engine)
How hard is it to switch payroll software partway through the tax year in the UK, and which providers help with the move?	Factorial named by: No engine	Others named instead: Xero (5 engines), BrightPay (4 engines), Employment Hero (4 engines), IRIS (4 engines), QuickBooks (4 engines), Sage (4 engines), PayFit (3 engines), PeopleHR (3 engines), ADP (2 engines), Cintra (2 engines), Rippling (2 engines), BrightHR (1 engine), FreeAgent (1 engine), Moneysoft (1 engine), Moorepay (1 engine)
I'm moving payroll away from my accountant to do it in-house. What software should I use?	Factorial named by: No engine	Others named instead: BrightPay (6 engines), Sage (6 engines), Xero (6 engines), QuickBooks (5 engines), Employment Hero (3 engines), PayFit (3 engines), IRIS (2 engines), Zelt (2 engines), ADP (1 engine), FreeAgent (1 engine), Rippling (1 engine)
What's the best value payroll software for a charity with 30 part-time staff?	Factorial named by: No engine	Others named instead: BrightPay (6 engines), Moneysoft (5 engines), Sage (4 engines), Xero (4 engines), IRIS (3 engines), QuickBooks (3 engines), Zelt (3 engines), Employment Hero (2 engines), MHR (1 engine), Moorepay (1 engine)
Which payroll software is best for a construction firm that pays CIS subcontractors as well as employees?	Factorial named by: No engine	Others named instead: Xero (6 engines), QuickBooks (5 engines), BrightPay (4 engines), IRIS (4 engines), Sage (4 engines), Moneysoft (3 engines), Cintra (1 engine), FreeAgent (1 engine), PayFit (1 engine)
Which UK payroll software has the best customer support when something goes wrong?	Factorial named by: No engine	Others named instead: BrightPay (5 engines), Sage (5 engines), Moorepay (4 engines), IRIS (3 engines), Xero (3 engines), Zelt (3 engines), ADP (2 engines), Employment Hero (2 engines), HiBob (2 engines), PayFit (2 engines), QuickBooks (2 engines), Cintra (1 engine), Moneysoft (1 engine), PeopleHR (1 engine), Rippling (1 engine)
Which payroll providers do UK businesses rate most highly in reviews?	Factorial named by: Claude	Others named instead: Sage (5 engines), BrightPay (4 engines), FreeAgent (4 engines), Xero (4 engines), Employment Hero (3 engines), Moorepay (3 engines), Rippling (3 engines), Deel (2 engines), Moneysoft (2 engines), PayFit (2 engines), QuickBooks (2 engines), Zelt (2 engines), ADP (1 engine), Cintra (1 engine), HiBob (1 engine), IRIS (1 engine)
What's the easiest payroll software for someone who has never run payroll before?	Factorial named by: No engine	Others named instead: QuickBooks (6 engines), Xero (5 engines), BrightPay (3 engines), PayFit (3 engines), Sage (3 engines), ADP (2 engines), Employment Hero (2 engines), FreeAgent (1 engine), HiBob (1 engine), Moneysoft (1 engine), Rippling (1 engine), Shape Payroll (1 engine)
Which payroll software suits a business with staff in England and Scotland on different income tax rates?	Factorial named by: No engine	Others named instead: Sage (6 engines), Xero (6 engines), BrightPay (5 engines), IRIS (5 engines), Moneysoft (5 engines), QuickBooks (5 engines), FreeAgent (2 engines), Cintra (1 engine), Employment Hero (1 engine), Moorepay (1 engine), PayFit (1 engine)
Which payroll tools work out statutory sick pay and maternity pay properly?	Factorial named by: Gemini	Others named instead: Xero (5 engines), BrightPay (4 engines), QuickBooks (4 engines), Sage (4 engines), Employment Hero (3 engines), Moneysoft (3 engines), FreeAgent (2 engines), PayFit (2 engines), Cintra (1 engine), IRIS (1 engine), Rippling (1 engine), Zelt (1 engine)
Is it better to buy standalone payroll software or use the payroll that comes with my accounting package?	Factorial named by: No engine	Others named instead: Xero (6 engines), QuickBooks (5 engines), Sage (4 engines), Rippling (3 engines), ADP (2 engines), BrightPay (2 engines), Deel (1 engine), Moorepay (1 engine)
Which UK payroll bureaus offer the best value managed payroll for a small business, and what do they charge per payslip?	Factorial named by: No engine	Others named instead: Moorepay (4 engines), PayFit (3 engines), IRIS (2 engines), Xero (2 engines), ADP (1 engine), BrightPay (1 engine), Employment Hero (1 engine), FreeAgent (1 engine), MHR (1 engine), QuickBooks (1 engine), Sage (1 engine), Zelt (1 engine)
Which payroll software handles salary sacrifice pension schemes for a UK firm with 25 employees?	Factorial named by: No engine	Others named instead: Xero (6 engines), BrightPay (5 engines), PayFit (5 engines), Sage (4 engines), IRIS (3 engines), Moneysoft (3 engines), QuickBooks (2 engines), CharlieHR (1 engine), Employment Hero (1 engine), Shape Payroll (1 engine)
Which cloud payroll software is easiest to move to from an old desktop payroll package?	Factorial named by: No engine	Others named instead: BrightPay (6 engines), IRIS (6 engines), Sage (6 engines), Xero (6 engines), QuickBooks (4 engines), Moneysoft (3 engines), PayFit (2 engines), ADP (1 engine), Employment Hero (1 engine), HiBob (1 engine)
Which payroll software lets employees see their payslips on their phone?	Factorial named by: No engine	Others named instead: BrightPay (5 engines), Sage (5 engines), Xero (4 engines), IRIS (3 engines), QuickBooks (3 engines), Rippling (3 engines), ADP (2 engines), Deel (2 engines), Employment Hero (2 engines), BambooHR (1 engine), FreeAgent (1 engine), Moorepay (1 engine), PayFit (1 engine), PeopleHR (1 engine)
Which payroll software is ready for mandatory payrolling of benefits in kind from April 2027?	Factorial named by: No engine	Others named instead: Xero (6 engines), BrightPay (5 engines), Sage (5 engines), IRIS (4 engines), ADP (2 engines), Moneysoft (2 engines), Cintra (1 engine), PayFit (1 engine), PeopleHR (1 engine), QuickBooks (1 engine)
What are the pros and cons of the most popular UK payroll apps for a 20-person company?	Factorial named by: No engine	Others named instead: BrightPay (6 engines), QuickBooks (6 engines), Sage (6 engines), Xero (6 engines), Employment Hero (4 engines), PayFit (4 engines), Zelt (4 engines), IRIS (2 engines), Moneysoft (2 engines), Breathe (1 engine), FreeAgent (1 engine), HiBob (1 engine), MHR (1 engine), Rippling (1 engine)
Which payroll software is the most reliable for getting pay day right every month?	Factorial named by: Google AI Overviews	Others named instead: BrightPay (4 engines), Sage (4 engines), Xero (4 engines), PayFit (3 engines), QuickBooks (3 engines), ADP (2 engines), IRIS (2 engines), Rippling (2 engines), BrightHR (1 engine), Deel (1 engine), HiBob (1 engine), Moneysoft (1 engine)
What payroll software works for a small business that pays a mix of monthly salaries and hourly wages?	Factorial named by: No engine	Others named instead: QuickBooks (5 engines), Xero (5 engines), BrightPay (4 engines), Sage (4 engines), Rippling (3 engines), Moneysoft (2 engines), PayFit (2 engines), ADP (1 engine), BrightHR (1 engine), Deel (1 engine), Employment Hero (1 engine), FreeAgent (1 engine), IRIS (1 engine)
Which payroll software has no setup fee and lets me pay month to month?	Factorial named by: No engine	Others named instead: Sage (3 engines), Xero (3 engines), QuickBooks (2 engines), ADP (1 engine), BrightPay (1 engine), Employment Hero (1 engine), FreeAgent (1 engine), IRIS (1 engine)
Which payroll provider can handle a UK business with 200 employees across several sites?	Factorial named by: No engine	Others named instead: Moorepay (5 engines), Rippling (5 engines), ADP (4 engines), IRIS (4 engines), Sage (3 engines), Cintra (2 engines), MHR (2 engines), PayFit (2 engines), BrightPay (1 engine), Deel (1 engine), Employment Hero (1 engine), PeopleHR (1 engine), Zelt (1 engine)
Which payroll software do UK accountants recommend for small businesses?	Factorial named by: Perplexity	Others named instead: BrightPay (5 engines), QuickBooks (5 engines), Sage (5 engines), Xero (5 engines), IRIS (4 engines), Moneysoft (4 engines), FreeAgent (3 engines), PayFit (2 engines), Moorepay (1 engine), Zelt (1 engine)
For a growing business, is payroll software that bundles HR better than a payroll-only product?	Factorial named by: No engine	Others named instead: QuickBooks (3 engines), Xero (3 engines), ADP (2 engines), Rippling (2 engines), BambooHR (1 engine), HiBob (1 engine), Personio (1 engine)
Which HR software is best for a 40-person UK company that needs payroll built in?	Factorial named by: Claude, Google AI Overviews	Others named instead: Sage (4 engines), Cintra (3 engines), Employment Hero (3 engines), HiBob (2 engines), IRIS (2 engines), PayFit (2 engines), PeopleHR (2 engines), QuickBooks (2 engines), Rippling (2 engines), Xero (2 engines), Breathe (1 engine), Personio (1 engine), Zelt (1 engine)
Which HR system will help a small UK employer keep up with the Employment Rights Act changes, like day-one sick pay?	Factorial named by: No engine	Others named instead: BrightHR (6 engines), Breathe (5 engines), CharlieHR (4 engines), BrightPay (3 engines), Sage (3 engines), Xero (3 engines), Employment Hero (2 engines), HiBob (2 engines), FreeAgent (1 engine), IRIS (1 engine), MHR (1 engine), Moorepay (1 engine), PayFit (1 engine)
What's the easiest HR software to set up for a UK startup under 20 people?	Factorial named by: Claude, Gemini, Perplexity	Others named instead: Breathe (3 engines), CharlieHR (2 engines), HiBob (2 engines), Employment Hero (1 engine), PayFit (1 engine), Personio (1 engine), Rippling (1 engine), Sage (1 engine), Xero (1 engine)
What's the best all-in-one HR, payroll and benefits platform for a UK business with 100 to 250 staff?	Factorial named by: No engine	Others named instead: HiBob (5 engines), Zelt (5 engines), Sage (4 engines), Cintra (3 engines), Employment Hero (3 engines), Rippling (3 engines), Breathe (2 engines), IRIS (2 engines), MHR (2 engines), Moorepay (2 engines), Personio (2 engines), Xero (2 engines), ADP (1 engine), BrightHR (1 engine), PayFit (1 engine), PeopleHR (1 engine)
What do small UK businesses use to manage holidays, sickness and rotas in one place?	Factorial named by: Gemini, Perplexity, Google AI Overviews	Others named instead: Breathe (3 engines), BrightHR (3 engines), IRIS (2 engines), BrightPay (1 engine), CharlieHR (1 engine), FreeAgent (1 engine), PeopleHR (1 engine), Sage (1 engine), Xero (1 engine)
How much does HR software cost for a UK company with 50 employees, and which providers are best value?	Factorial named by: Claude, Google AI Mode	Others named instead: Breathe (4 engines), Employment Hero (4 engines), BambooHR (3 engines), PeopleHR (3 engines), Sage (3 engines), CharlieHR (2 engines), HiBob (2 engines), IRIS (2 engines), Personio (2 engines), Zelt (2 engines), BrightHR (1 engine), Rippling (1 engine), Xero (1 engine)
What's the difference between HR software built for UK companies and the big US platforms?	Factorial named by: Perplexity, Google AI Overviews	Others named instead: BambooHR (3 engines), Rippling (3 engines), ADP (2 engines), Breathe (2 engines), PeopleHR (2 engines), Sage (2 engines), Xero (2 engines), BrightHR (1 engine), CharlieHR (1 engine), Deel (1 engine), HiBob (1 engine), Personio (1 engine), QuickBooks (1 engine)
We've outgrown spreadsheets for holiday tracking. What HR software should a 25-person firm move to?	Factorial named by: Gemini	Others named instead: Breathe (4 engines), BambooHR (3 engines), CharlieHR (3 engines), Personio (2 engines), BrightPay (1 engine), Cintra (1 engine), Deel (1 engine), HiBob (1 engine), IRIS (1 engine), PeopleHR (1 engine), Sage (1 engine), Xero (1 engine), Zelt (1 engine)
Which HR software do UK small businesses say is easiest to use day to day?	Factorial named by: Google AI Mode	Others named instead: Breathe (5 engines), CharlieHR (5 engines), BambooHR (3 engines), BrightHR (3 engines), Employment Hero (3 engines), PeopleHR (3 engines), HiBob (2 engines), Rippling (2 engines), Sage (2 engines), Xero (1 engine), Zelt (1 engine)
Which HR software comes with employment law advice for a small business without an HR manager?	Factorial named by: No engine	Others named instead: BrightHR (6 engines), BambooHR (2 engines), Breathe (2 engines), CharlieHR (2 engines), Employment Hero (2 engines), HiBob (1 engine), PeopleHR (1 engine), Rippling (1 engine)
What's the best HR software for a small business in the UK?	Factorial named by: No engine	Others named instead: Breathe (6 engines), Sage (6 engines), BrightHR (5 engines), Xero (5 engines), BambooHR (4 engines), CharlieHR (3 engines), Employment Hero (3 engines), HiBob (3 engines), QuickBooks (3 engines), BrightPay (2 engines), Personio (2 engines), Zelt (2 engines), ADP (1 engine), Cintra (1 engine), Moorepay (1 engine), PeopleHR (1 engine), Rippling (1 engine)
Which HR platforms help with right to work checks and keeping employee records GDPR compliant?	Factorial named by: Gemini, Perplexity	Others named instead: BrightHR (3 engines), Personio (3 engines), Breathe (2 engines), Employment Hero (2 engines), Rippling (2 engines), ADP (1 engine), CharlieHR (1 engine), Cintra (1 engine), HiBob (1 engine), IRIS (1 engine), PeopleHR (1 engine), Sage (1 engine)
Is there decent free HR software for a UK business with under 10 staff?	Factorial named by: No engine	Others named instead: Breathe (4 engines), CharlieHR (4 engines), PeopleHR (2 engines), BrightHR (1 engine), Deel (1 engine), Employment Hero (1 engine), PayFit (1 engine), Sage (1 engine)
How do the main HR software options for UK SMEs compare on holiday management, documents and reporting?	Factorial named by: Gemini, Perplexity	Others named instead: Breathe (3 engines), CharlieHR (3 engines), BambooHR (2 engines), BrightHR (2 engines), HiBob (2 engines), Personio (2 engines), Sage (2 engines), BrightPay (1 engine), Employment Hero (1 engine), PeopleHR (1 engine), Xero (1 engine), Zelt (1 engine)
What HR software suits a retail business with lots of part-time and seasonal staff?	Factorial named by: ChatGPT, Perplexity, Google AI Mode	Others named instead: Rippling (3 engines), ADP (2 engines), BambooHR (2 engines), Employment Hero (1 engine), Personio (1 engine), QuickBooks (1 engine), Sage (1 engine), Xero (1 engine)
We've outgrown our first HR system at 150 staff. Which HR platforms should we move to?	Factorial named by: Claude, Google AI Mode	Others named instead: HiBob (4 engines), Personio (4 engines), BambooHR (3 engines), Rippling (3 engines), ADP (2 engines), Breathe (1 engine), CharlieHR (1 engine), IRIS (1 engine)
Which HR tools help UK employers keep track of the new day-one rights to paternity and parental leave?	Factorial named by: Gemini	Others named instead: Breathe (4 engines), IRIS (3 engines), Personio (3 engines), Sage (3 engines), BambooHR (2 engines), BrightHR (2 engines), CharlieHR (2 engines), Employment Hero (2 engines), PeopleHR (2 engines), Xero (2 engines), ADP (1 engine), BrightPay (1 engine), Cintra (1 engine), HiBob (1 engine), MHR (1 engine), Rippling (1 engine), Zelt (1 engine)
Which HR software providers are known for good onboarding and support?	Factorial named by: No engine	Others named instead: BambooHR (6 engines), Rippling (6 engines), HiBob (3 engines), Breathe (2 engines), Deel (2 engines), Personio (2 engines), Sage (2 engines), ADP (1 engine), MHR (1 engine), PeopleHR (1 engine)
Which HR software includes performance reviews and staff engagement surveys?	Factorial named by: No engine	Others named instead: BambooHR (3 engines), Personio (2 engines), HiBob (1 engine), Rippling (1 engine)
What's the best HR software for a UK business that also employs staff overseas?	Factorial named by: Claude	Others named instead: Deel (4 engines), HiBob (4 engines), Rippling (4 engines), Personio (3 engines), ADP (2 engines), Sage (2 engines), BambooHR (1 engine), Breathe (1 engine), IRIS (1 engine), PeopleHR (1 engine), QuickBooks (1 engine), Zelt (1 engine)
Which HR software charges per employee with no long contract?	Factorial named by: Google AI Mode	Others named instead: BambooHR (4 engines), Breathe (2 engines), Deel (2 engines), PeopleHR (2 engines), Rippling (2 engines), Sage (2 engines), Personio (1 engine)
How do the main HR systems for UK SMEs compare on connecting to separate payroll software?	Factorial named by: Perplexity	Others named instead: Breathe (4 engines), CharlieHR (4 engines), HiBob (4 engines), Sage (4 engines), Xero (4 engines), ADP (3 engines), BrightPay (3 engines), IRIS (3 engines), Personio (3 engines), BambooHR (2 engines), BrightHR (2 engines), Employment Hero (2 engines), PeopleHR (2 engines), QuickBooks (2 engines), Deel (1 engine), FreeAgent (1 engine), Moneysoft (1 engine), PayFit (1 engine)
Which HR software for UK SMEs includes recruitment and applicant tracking?	Factorial named by: ChatGPT, Gemini, Perplexity	Others named instead: Personio (3 engines), Sage (3 engines), BambooHR (2 engines), Breathe (2 engines), CharlieHR (2 engines), Employment Hero (1 engine), HiBob (1 engine), PeopleHR (1 engine), Rippling (1 engine), Xero (1 engine)
Which HR system is best for a hospitality business with several sites, rotas and timesheets?	Factorial named by: No engine	Others named instead: Sage (4 engines), Xero (4 engines), BambooHR (2 engines), Breathe (1 engine), BrightHR (1 engine), BrightPay (1 engine), Employment Hero (1 engine), IRIS (1 engine), PeopleHR (1 engine), Personio (1 engine)
How do the main HR platforms for UK SMEs compare for a hybrid team split between office and home?	Factorial named by: ChatGPT, Gemini, Perplexity, Google AI Mode	Others named instead: BambooHR (2 engines), Breathe (2 engines), CharlieHR (2 engines), HiBob (2 engines), BrightPay (1 engine), Employment Hero (1 engine), IRIS (1 engine), Personio (1 engine), Sage (1 engine), Xero (1 engine)
Which HR software makes it easy to bring across data from our old system and spreadsheets?	Factorial named by: Perplexity	Others named instead: BambooHR (4 engines), Rippling (4 engines), HiBob (3 engines), Personio (3 engines), ADP (1 engine), Breathe (1 engine), Deel (1 engine)

Where Factorial was named

A small sample of what the engines wrote. These are their own words: we have not verified what they say and they are not our view. The figures above count every answer, quoted or not.

Gemini, 3 November 2026
Which HR platforms help with right to work checks and keeping employee records GDPR compliant?
Factorial HR (Best for SMBs looking for a modular HR suite)
Gemini, 3 November 2026
We've outgrown spreadsheets for holiday tracking. What HR software should a 25-person firm move to?
Zelt or Factorial (Modern options with payroll/expense integrations)
Gemini, 3 November 2026
How do the main HR software options for UK SMEs compare on holiday management, documents and reporting?
The top platforms operating in the UK market include Breathe HR, CharlieHR, Personio, Factorial, and BrightHR.
Perplexity, 3 November 2026
Which HR software for UK SMEs includes recruitment and applicant tracking?
Factorial; Built-in ATS, recruitment workflows and onboarding, including AI recruitment features.; SMEs wanting a modern, wider HR-management platform
Perplexity, 3 November 2026
Which HR software makes it easy to bring across data from our old system and spreadsheets?
Factorial - a good all-in-one option for SMEs wanting to consolidate employee records, time tracking and reporting in one system rather than maintain separate spreadsheets.
Google AI Mode, 3 November 2026
What HR software suits a retail business with lots of part-time and seasonal staff?
Factorial : A great user-friendly cloud option that shines in document management, rapid digital onboarding, and tracking fluctuating time-and-attendance data for hourly or temporary staff.
Google AI Mode, 3 November 2026
How do the main HR platforms for UK SMEs compare for a hybrid team split between office and home?
Factorial Best for: All-in-one people operations (HR, time tracking, and expenses) tailored tightly for European and UK SMBs.

Answers that did not name Factorial

A sample of up to 10 answers, not the full set.

ChatGPT
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
Named instead: Sage, Xero, QuickBooks, IRIS, BrightPay, Moneysoft, PeopleHR
Claude
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
Named instead: Sage, Xero, QuickBooks, BrightPay, Moneysoft
Gemini
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
Named instead: Sage, Xero, QuickBooks, BrightPay, Moneysoft, PayFit
Perplexity
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
Named instead: Sage, Xero, QuickBooks, BrightPay, Employment Hero
Google AI Overviews
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
Named instead: Sage, Xero, QuickBooks, BrightPay, Moneysoft, Employment Hero
Google AI Mode
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
Named instead: Sage, Xero, QuickBooks, BrightPay, PayFit
ChatGPT
I run a restaurant with weekly-paid and zero-hours staff. Which payroll software handles holiday pay and tronc properly?
Named instead: Sage, Xero, QuickBooks, IRIS, BrightPay, Moorepay
Claude
What's the cheapest HMRC-recognised payroll software for a limited company director who only pays themselves?
Named instead: Xero, QuickBooks, BrightPay, Moneysoft, PayFit, FreeAgent
Gemini
What's the cheapest HMRC-recognised payroll software for a limited company director who only pays themselves?
Named instead: IRIS, Moneysoft, Employment Hero, Shape Payroll, FreeAgent
Perplexity
What's the cheapest HMRC-recognised payroll software for a limited company director who only pays themselves?
Named instead: Xero, FreeAgent

Sources

factorial.com32 answers
zelt.app13 answers
expertsure.com11 answers
cintra.co.uk10 answers
breathehr.com9 answers
hibob.com9 answers
peoplehr.com9 answers
workforce.com9 answers
businesscloud.co.uk6 answers
charliehr.com6 answers

Own site: linked in 32 of 45 answers that named Factorial (71.1%).

Neighbours in the ranking

BrightHR18th, 14.3% ±6.4
Moorepay19th, 13.5% ±5.6
FreeAgent21st, 10.7% ±5.0
Cintra22nd, 9.3% ±3.8

What would move this

Where the data points, not a promise of any result.

Sources the leaders are cited from: acenteus-cca.com, gov.uk, sage.com

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In well over half of its 240 answers on 3 November 2026, Claude said its web search had stopped or failed, or that it was working partly from its own knowledge. Leaving those answers out keeps the same three companies on top in every industry and moves no company's overall figure by more than about 4 points, but read Claude's own column with more care than the others.

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