The AEOscore blog
Plain answers about AI visibility and AEO (answer engine optimisation), written by Olly, with dates on everything. Figures are re-verified quarterly; each article says when it was last checked. For week-by-week news rather than essays, read the AI Search Pulse.
· 8 min read
The back-and-forth tax: the fastest AI visibility results go to whoever can ship the fix
Writing the average blog post takes 3 hours 25 minutes and AI engines rotate their cited sources every few weeks. What takes months is the relay: emails, tickets, sprints and approval rounds. The verified evidence on why direct implementation access wins in AI search, and where the evidence runs out.
· 5 min read
Falling paid search impressions are the wrong number to panic about
Google Ads impressions down, a chatgpt.com line in GA4, and the budget meeting is Thursday. Impressions count how often Google drew your ad, which is a different thing from counting buyers: why the number misleads, the one check that settles it, and what to change instead of the budget.
· 8 min read
Monitoring is the easy half: why AEOscore fixes what it finds
Every AI visibility tool will show you a chart proving ChatGPT recommends your rivals. Almost none will write the page that fixes it. Why we built AEOscore the other way round for small and mid-sized marketing teams: scan, fix plan, then a named expert, backed by an in-house dev team, who does the work.
· 6 min read
AI search statistics UK 2026: adoption, zero clicks, ad costs and AI referrals
Every AI search statistic worth citing in 2026, verified to its source and dated: UK adoption (Ofcom), zero-click rates, AI Overview click-through damage, rising Google Ads costs, and how AI-referred visitors convert. Re-verified quarterly.
· 5 min read
Why is my Google Ads cost per click so high?
Average search CPC is $5.42, more than double 2016, and Google's own SEC filing shows costs up 7% last year. Why paid clicks keep getting dearer, the caveat, and where a slice of the budget earns more. Every figure cited.
· 8 min read
Why is my SEO not working? Your rankings didn't drop, your clicks did
You still rank, but Google now answers first: people click a result on just 8% of searches with an AI summary. Meanwhile ad costs keep climbing and 54% of UK adults use AI tools. The buyers moved. Every figure cited and dated.
· 5 min read
Why doesn't ChatGPT recommend my business?
The five usual reasons ChatGPT never mentions your business: AI crawlers can't read your site, third-party sources barely mention you, your brand data is inconsistent, your pages never answer a question directly, or rivals dominate the sources it cites. All five are measurable and fixable.
· 4 min read
How to register your business on ChatGPT (you can't, here's what actually works)
There is no registry, directory or paid listing that puts your business into ChatGPT. What actually influences AI recommendations: crawlable pages, Bing's index, consistent entity data, reviews and real third-party mentions.
· 6 min read
AI visibility tools: UK pricing comparison in £ (2026)
Every AI visibility tool priced in pounds: 13 tools from about £15 to £3,700+ a month, with the add-ons, credits and annual lock-ins that inflate the sticker prices. Verified 30 July 2026, AEOscore's own tiers updated 20 August 2026, refreshed quarterly.