Resources · quick tips
26 AEO quick tips
How to get a business named in AI answers, one idea at a time. Each tip is a 20-second animation and the same words as plain text: what to do, why it works, and where to read more. Numbered 01 to 26, the same numbers as the Shorts: quick tips are things to do, AEO explained are the ideas behind them.
Quick tip 01
Does AI even know you exist?
Ask it what your customers ask.
Type your customer’s question into ChatGPT. See who it names.
Quick tip 02
Why does AI quote your rival, not you?
Answer the question at the top of the page.
One plain paragraph before the sales copy. AI quotes what it can lift.
Quick tip 03
Hiding your prices?
AI quotes the page that shows a price.
Publish a plain pricing page. AI can only quote what it can read.
Quick tip 04
Where does AI get its answers?
From the lists it reads.
Directories, roundups, reviews. Win two listings and the answer changes.
Quick tip 05
AI just named two rivals. Now what?
Publish the comparison it wants next.
A fair ‘you vs them’ page is the page AI reaches for.
Quick tip 06
Asked AI once and moved on?
AI answers change. Ask again.
Re-ask your key questions monthly. What was true in January isn’t in June.
Quick tip 07
Blocked AI without knowing?
Check your robots.txt for the AI bots.
If the bot can’t read the page, the answer can’t cite it.
Quick tip 08
Where did that answer come from?
Often a Reddit thread. Reply there.
One honest reply on the thread AI cites beats another blog post.
Quick tip 09
How old does AI think your page is?
Show a real ‘updated’ date.
Engines prefer sources they can date. Say when you last checked.
Quick tip 10
Three different descriptions of your business?
One name, one line, one address. Everywhere.
Consistent details make you a single entity AI can trust.
Quick tip 11
Do your FAQs match real questions?
Use the questions customers type into AI.
Question in, answer under it, no marketing in between.
AEO explained 12
SEO got you found. AEO gets you named.
AEO: being the answer, not a link.
Optimise for the sentence, not the ranking.
AEO explained 13
Ever seen those little numbers in an AI answer?
Citations are the pages behind the answer.
Be one of the sources and you’re in the answer.
AEO explained 14
Google has two AI answers. Which one are you in?
Overviews sit above results. AI Mode replaces them.
They often cite different pages. Check both.
AEO explained 15
Named once isn’t visibility.
Share of voice: how often you’re named.
Across the questions that matter, count how often you come up.
Quick tip 16
Heard llms.txt is the magic file?
It’s stationery, not a fix.
Engines cite pages, listings and threads. Fix those first.
Quick tip 17
Which page does AI quote most?
Your pricing page beats your homepage.
Prices, plain answers, dates: the pages AI can quote get quoted.
Quick tip 18
Why does AI keep naming the same three?
Get onto the pages the answer is built from.
Directories, roundups and one Reddit thread feed most answers.
Quick tip 19
Is your Google Business Profile finished?
Fill it in like AI is reading it. It is.
Categories, description and Q&A are what the engines read about you.
Quick tip 20
What does AI say about your rivals?
Ask it to compare them. Read the citations.
The pages it trusts for them are your to-do list.
Quick tip 21
Named on ChatGPT? Try the other five.
Named on one engine isn’t named on all.
Six engines, six answers. They read different sources.
Quick tip 22
Fixed it yesterday. Nothing changed?
Publish, wait, re-ask. Judge at week eight.
Answers move over weeks, not hours. Typically four to twelve.
Quick tip 23
‘Passionate about excellence’?
If it can’t be quoted in one line, rewrite it.
Short sentences. The number in the sentence. No warm-up.
Quick tip 24
Do your reviews say what you do?
Ask for reviews that mention the job.
AI summarises reviews into recommendations. Stars alone say nothing.
AEO explained 25
Named, cited or just linked?
AI visibility: three different things.
Named in the answer, cited as a source, or linked below it. Only the first is a recommendation.
AEO explained 26
Which questions should you check?
A prompt panel: the ten questions that matter.
The questions customers actually ask, checked the same way every week.
Tip 07 comes with a tool: the AI robots.txt checker reads any site's robots.txt and shows which AI crawlers it allows.
What's your AEO score?
Send your domain and a named expert will run it through all six engines, score the results and email your report within 1 to 2 working days. Free, no card, no signup.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Google AI Mode