Compare AI visibility tools (UK, 2026)
What is the best AI visibility tool for UK businesses?
Read the video transcript
Before you pay for AI visibility: anyone can sell you a score. The question is what happens the week after your first scan.
There are three ways to buy the same job. A quick checker gives you a free score in a minute, and the work is yours. An agency retainer charges £500 to £1,500 a month for advice, and the tool inside is rented. AEOscore gives you the score, then the fixes, on your site and off it.
With a quick checker, the week after your first scan looks like this: a score on day one, then silence. Fixed for you: nothing.
With an agency retainer, the monthly invoice covers strategy, reporting, meetings and a deck, at £500 to £1,500 a month. The AI monitoring line is usually a resold $29 to $189 tool seat, a 5 to 15x markup. The agency acts, but the tool inside is rented.
With AEOscore, week one on your site means blog posts written and published, answer blocks added to key pages, llms.txt and crawler rules set, and wrong answers fixed at the source. The fix plan becomes shipped changes, not a slide deck.
Week one off your site, from a real example: 26 tips researched, written, filmed and scheduled in one week, one video a day on YouTube and posts on Tuesdays and Thursdays on LinkedIn. A month of daily video, done in week one.
Not just a score. Not a retainer. Every engine at £99 a month, and a named strategist who makes the changes for £1,495. Priced in pounds, billed monthly, no lock-in. Compare them like for like at aeoscore.co.uk/compare: entry prices, engines and who does the fixing.
All rival figures verified 30 July 2026
| Feature | AEOscore | Profound | Peec AI | Otterly.AI | Semrush AI Toolkit | Typical UK agency retainer |
|---|---|---|---|---|---|---|
| Entry price | £99/mo | $99/mo (about £73), ChatGPT only, billed annually | €85/mo (about £73; $95 in USD regions), 50 prompts (re-checked 17 August 2026) | $29/mo (about £21), 15 prompts | $99/mo (about £73) per domain, shown as billed annually | £500 to £1,500/mo monitoring line item |
| Price with all engines | £99/mo, all six engines included on every tier, API costs bundled | Growth $399/mo for 3 engines; Enterprise custom (up to 9 engines including Claude), reported by third-party roundups at $2,000 to $5,000+/mo, unverified | Pick 3 of 6 engines; each extra engine €30 to €140/mo by tier; Claude enterprise only | 4 core engines; Claude add-on $29 to $439/mo; Gemini/AI Mode $9 to $149/mo | 5 engines (ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini); Claude and Grok enterprise only (re-checked 17 August 2026) | Depends on the tool the agency resells |
| Claude included | Yes, every tier | Enterprise only | Enterprise only | Paid add-on | Enterprise only | Rarely |
| Human strategist included | £1,495/mo tier: the changes made for you, a strategist and developer day every month | Enterprise only, per reviews (not shown on the pricing page; AI content agents on every tier) | No | No | No | Yes, hours inside £1,500+/mo retainers |
| Billing | Monthly, cancel anytime, on every tier | Annual on public tiers | Monthly or annual (annual saves about 15%) | Monthly or annual | Shown as billed annually; Semrush knowledge base says cancel anytime | Typically 6 to 12 month terms |
| Public pricing | Yes, all three tiers | Partial: $99/$399 published, enterprise hidden | Yes since summer 2026, rendered in-page (EUR to UK visitors) | Yes | Yes | Almost never |
Our pick
Why AEOscore is the one to buy
The table above comes down to one difference. The rivals sell you a view of the problem, priced per engine, per domain or per year. AEOscore sells you the whole picture and the work that changes it, for one flat monthly price in pounds.
Every engine, flat, at £99 a month
ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode on every tier. Claude is enterprise-only at Profound, Peec and Semrush, and a $29 to $439 a month add-on at Otterly.
The fixing half, included
Every plan writes the fix plan: which pages to change, which listings to claim, which social plays to run. On Monitor + Strategist we review and make the changes: answer blocks, new pages, llms.txt and crawler rules, as pull requests if your site deploys from GitHub, with posts scheduled and posted on your channels. One real week one from that plan: 26 short tip videos researched, written, filmed and scheduled, one a day on YouTube and twice a week on LinkedIn, with blog posts and page fixes shipped alongside. Peec, Otterly and Semrush tell you where you stand and stop there.
A named strategist and developer, inside the product
A named strategist who is also a full-stack developer, for £1,495 a month: the changes made on your site and your channels rather than a written recommendation. A typical UK agency retainer charges £500 to £1,500 a month for advice and resells a $29 to $189 tool seat for the monitoring.
UK-built, priced in pounds, billed monthly
Public prices, no annual lock-in, no minimum terms, no per-domain penalty for agencies or multi-site brands. You deal with the founder, in your time zone.
Honesty
Where AEOscore loses
- Daily scanning is Strategist-only. Monitor scans weekly. AI answers move when content and citations change, not by the hour, and weekly cadence is enough to act on; the Strategist tier scans daily so movement shows the day it happens. If you want daily charts on a software-only plan, Peec and Otterly do that.
- No crawler analytics dashboard. Profound tracks AI bot traffic to your site; we point you at your server logs instead.
- A young product from a small UK company. You deal with the founder, which we think is the point. But if you need SOC 2 paperwork and procurement workflows, buy enterprise.
The shortlist
How the others compare
Fair notes on each rival you will meet while shortlisting, and the honest test for when one of them is the better buy than AEOscore.
Profound
Strong: The category's best-funded platform ($1B valuation, 700+ enterprise customers): up to nine engines on enterprise, agent-traffic analytics, AI content agents, SOC 2.
Trade-offs: $99/month buys ChatGPT only (50 prompts) and $399/month buys three engines, both billed yearly; Claude and everything else sit in an enterprise tier with no public price that costs more than a UK agency.
Pick it over AEOscore if you are a Fortune 500 team with dedicated analytics staff and a procurement process that needs SOC 2 paperwork.
Peec AI
Strong: A strong mid-market monitor: daily tracking, clean share-of-voice reporting, 3,000+ brands on board.
Trade-offs: Self-serve plans cover 3 engines with paid add-ons for more, Claude is enterprise only, and it is monitoring-first: no written fix plan, no listings outreach, no social targets.
Pick it over AEOscore if you want daily charts across three engines and have people in-house to turn the data into work.
Otterly.AI
Strong: The cheapest credible entry in the category at $29/month, with 50+ country coverage and an agency partner programme.
Trade-offs: The sticker price climbs fast: Claude alone is a $29 to $439/month add-on, prompt ceilings arrive quickly, and guidance is limited on the lower tiers.
Pick it over AEOscore if you want to dip a toe in for under £25 a month and do not need Claude or a fix plan yet.
Semrush AI Toolkit
Strong: The obvious add-on if your team already lives in Semrush: daily AI rankings bolted onto the suite you know.
Trade-offs: Priced per domain and billed annually, which punishes agencies and multi-site brands; 25 prompts at base, and Claude and Grok sit behind enterprise.
Pick it over AEOscore if you already pay for Semrush, track one domain, and want AI rankings in the same login.
A typical UK agency retainer
Strong: A human who acts on the data, embedded in your wider marketing.
Trade-offs: The monitoring line item is usually a resold $29 to $189 tool seat (about £21 to £140) inside a £500 to £1,500/month charge, a documented 5 to 15x markup, and the tool is one the agency cannot change.
Pick it over AEOscore if you want everything done for you, across all of marketing, and the markup on the tool does not bother you.
Weighing Profound against the UK options for a mid-market team? Read the full eight-vendor comparison, prices in pounds (Profound, Authoritas, SE Ranking, Peec, Otterly, Semrush, Ahrefs Brand Radar and AEOscore, verified August 2026), the two-way Profound vs AEOscore page, or the fit page for mid-market marketing teams. Shortlisting Peec AI as a small in-house team? Read Peec AI vs AEOscore and the category split, monitoring vs fixing. For a wider table in pounds, covering 13 tools, see AI visibility tools: UK pricing comparison in £ (2026). Not ready to pay for anything? Start with the six free AI visibility checkers compared for UK businesses, verified prices and honest verdicts, ours included.
What changed on this page
- : Added the 80 second intro video with transcript and takeaways, the real week-one example in the fixing pillar, and FAQ and ItemList structured data.
Shortlisting tools?
Get your free AEO score first. It shows which engines already mention you, which ignore you, and whether you need monitoring, fixing, or both. That answer usually picks the tool for you.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Google AI Mode