AI Search Pulse / HR and payroll software
BrightPay
brightpay.co.uk
BrightPay ranks 3rd of 25 in UK HR and payroll software AI answers: named in 159 of 356 answers (44.7%, ±10.1). Strongest on Claude (55.0%), weakest on Google AI Overviews (33.9%). Named in 43 of 60 questions.
Headline figures
- Visibility
- 44.7% ±10.1
- Named in
- 159 of 356 answers
- Rank
- 3rd of 25
- Change
- First reading
The ± is the margin of error: if we had asked a different mix of similar questions, the figure would land inside this range 95 times in 100.
Visibility over time
| Scan | Visibility | 95% range |
|---|---|---|
| 3 November 2026 | Visibility: 44.7% | 95% range: 34.5% to 54.7% |
Engine by engine
| Engine | BrightPay | Category average |
|---|---|---|
| ChatGPT | BrightPay: 50.0% (30 of 60) | Category average: 22.8% |
| Claude | BrightPay: 55.0% (33 of 60) | Category average: 29.6% |
| Gemini | BrightPay: 50.0% (30 of 60) | Category average: 27.2% |
| Perplexity | BrightPay: 35.0% (21 of 60) | Category average: 19.3% |
| Google AI Overviews | BrightPay: 33.9% (19 of 56) | Category average: 16.5% |
| Google AI Mode | BrightPay: 43.3% (26 of 60) | Category average: 17.8% |
The questions
BrightPay was named in 43 of 60 questions.
| Question | BrightPay named by | Others named instead |
|---|---|---|
| What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| What's the cheapest HMRC-recognised payroll software for a limited company director who only pays themselves? | BrightPay named by: Claude, Google AI Overviews, Google AI Mode | Others named instead: FreeAgent (2 engines), Employment Hero (1 engine), IRIS (1 engine), Moneysoft (1 engine), Shape Payroll (1 engine), Xero (1 engine) |
| I run a restaurant with weekly-paid and zero-hours staff. Which payroll software handles holiday pay and tronc properly? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| Should I use a payroll bureau or software, and which UK providers offer both? | BrightPay named by: ChatGPT, Claude, Perplexity, Google AI Overviews | Others named instead: Moorepay (2 engines), Sage (2 engines), ADP (1 engine), Cintra (1 engine), Employment Hero (1 engine), IRIS (1 engine), MHR (1 engine), PayFit (1 engine), QuickBooks (1 engine), Xero (1 engine) |
| Which payroll software is best for an accountant running payroll for lots of clients? | BrightPay named by: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: ADP (1 engine), Deel (1 engine), QuickBooks (1 engine), Rippling (1 engine), Xero (1 engine) |
| What payroll software do most UK small businesses use? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| How much does payroll software cost per employee per month in the UK, and which providers are best value? | BrightPay named by: ChatGPT, Claude, Gemini, Google AI Mode | Others named instead: Employment Hero (2 engines), IRIS (2 engines), Moneysoft (2 engines), QuickBooks (2 engines), Xero (2 engines), PayFit (1 engine), PeopleHR (1 engine), Sage (1 engine), Zelt (1 engine) |
| Is there any free payroll software for a UK employer with fewer than 10 employees? | BrightPay named by: ChatGPT | Others named instead: Xero (3 engines), Employment Hero (2 engines), IRIS (2 engines), PayFit (2 engines), QuickBooks (1 engine) |
| Which payroll software works best for a care home with lots of shift workers and overtime? | BrightPay named by: ChatGPT, Gemini, Google AI Mode | Others named instead: Rippling (1 engine) |
| Which payroll software automatically sends RTI submissions to HMRC every pay day? | BrightPay named by: Claude, Gemini, Google AI Mode | Others named instead: Sage (3 engines), Xero (3 engines), Employment Hero (2 engines), QuickBooks (2 engines), IRIS (1 engine), Moneysoft (1 engine), Rippling (1 engine) |
| What payroll software handles auto-enrolment pension duties and re-enrolment for me? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| What's the difference between the main cloud payroll providers for a UK business with 50 staff? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| How hard is it to switch payroll software partway through the tax year in the UK, and which providers help with the move? | BrightPay named by: ChatGPT, Claude, Gemini, Google AI Mode | Others named instead: QuickBooks (2 engines), BrightHR (1 engine), Employment Hero (1 engine), IRIS (1 engine), PayFit (1 engine), PeopleHR (1 engine), Xero (1 engine) |
| I'm moving payroll away from my accountant to do it in-house. What software should I use? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| What's the best value payroll software for a charity with 30 part-time staff? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| Which payroll software is best for a construction firm that pays CIS subcontractors as well as employees? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity | Others named instead: QuickBooks (2 engines), Xero (2 engines), FreeAgent (1 engine), IRIS (1 engine), Moneysoft (1 engine) |
| Which UK payroll software has the best customer support when something goes wrong? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode | Others named instead: None |
| Which payroll providers do UK businesses rate most highly in reviews? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode | Others named instead: FreeAgent (1 engine), Rippling (1 engine), Sage (1 engine), Xero (1 engine), Zelt (1 engine) |
| What's the easiest payroll software for someone who has never run payroll before? | BrightPay named by: ChatGPT, Gemini, Perplexity | Others named instead: QuickBooks (3 engines), PayFit (2 engines), Xero (2 engines), ADP (1 engine), HiBob (1 engine), Sage (1 engine) |
| Which payroll software suits a business with staff in England and Scotland on different income tax rates? | BrightPay named by: ChatGPT, Claude, Gemini, Google AI Overviews, Google AI Mode | Others named instead: Employment Hero (1 engine), Moorepay (1 engine), QuickBooks (1 engine), Sage (1 engine), Xero (1 engine) |
| Which payroll tools work out statutory sick pay and maternity pay properly? | BrightPay named by: Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: Employment Hero (1 engine), FreeAgent (1 engine), QuickBooks (1 engine), Xero (1 engine) |
| Is it better to buy standalone payroll software or use the payroll that comes with my accounting package? | BrightPay named by: Gemini, Perplexity | Others named instead: QuickBooks (4 engines), Xero (4 engines), Sage (3 engines), Rippling (2 engines), ADP (1 engine), Deel (1 engine) |
| Which UK payroll bureaus offer the best value managed payroll for a small business, and what do they charge per payslip? | BrightPay named by: Claude | Others named instead: Moorepay (3 engines), PayFit (2 engines), FreeAgent (1 engine), IRIS (1 engine), Xero (1 engine) |
| Which payroll software handles salary sacrifice pension schemes for a UK firm with 25 employees? | BrightPay named by: ChatGPT, Claude, Gemini, Google AI Overviews, Google AI Mode | Others named instead: PayFit (1 engine), Sage (1 engine), Xero (1 engine) |
| Which cloud payroll software is easiest to move to from an old desktop payroll package? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| Which payroll software lets employees see their payslips on their phone? | BrightPay named by: Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: Employment Hero (1 engine), IRIS (1 engine), QuickBooks (1 engine), Rippling (1 engine), Sage (1 engine), Xero (1 engine) |
| Which payroll software is ready for mandatory payrolling of benefits in kind from April 2027? | BrightPay named by: ChatGPT, Claude, Gemini, Google AI Overviews, Google AI Mode | Others named instead: PeopleHR (1 engine), Xero (1 engine) |
| What are the pros and cons of the most popular UK payroll apps for a 20-person company? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| Which payroll software is the most reliable for getting pay day right every month? | BrightPay named by: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: ADP (1 engine), Deel (1 engine), HiBob (1 engine), Rippling (1 engine) |
| What payroll software works for a small business that pays a mix of monthly salaries and hourly wages? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity | Others named instead: Rippling (2 engines), Moneysoft (1 engine), PayFit (1 engine), QuickBooks (1 engine), Sage (1 engine), Xero (1 engine) |
| Which payroll software has no setup fee and lets me pay month to month? | BrightPay named by: ChatGPT | Others named instead: Sage (2 engines), Xero (2 engines), ADP (1 engine), Employment Hero (1 engine), FreeAgent (1 engine), QuickBooks (1 engine) |
| Which payroll provider can handle a UK business with 200 employees across several sites? | BrightPay named by: Claude | Others named instead: Moorepay (4 engines), Rippling (4 engines), ADP (3 engines), IRIS (3 engines), PayFit (2 engines), Sage (2 engines), Cintra (1 engine), Employment Hero (1 engine), MHR (1 engine), PeopleHR (1 engine) |
| Which payroll software do UK accountants recommend for small businesses? | BrightPay named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| For a growing business, is payroll software that bundles HR better than a payroll-only product? | BrightPay named by: No engine | Others named instead: QuickBooks (3 engines), Xero (3 engines), ADP (2 engines), Rippling (2 engines), BambooHR (1 engine), HiBob (1 engine), Personio (1 engine) |
| Which HR software is best for a 40-person UK company that needs payroll built in? | BrightPay named by: No engine | Others named instead: Sage (6 engines), Cintra (5 engines), Employment Hero (4 engines), PeopleHR (4 engines), Rippling (4 engines), Xero (4 engines), Breathe (3 engines), QuickBooks (3 engines), Zelt (3 engines), Factorial (2 engines), HiBob (2 engines), IRIS (2 engines), PayFit (2 engines), ADP (1 engine), BambooHR (1 engine), BrightHR (1 engine), MHR (1 engine), Moorepay (1 engine), Personio (1 engine) |
| Which HR system will help a small UK employer keep up with the Employment Rights Act changes, like day-one sick pay? | BrightPay named by: ChatGPT, Claude, Gemini | Others named instead: BrightHR (3 engines), Breathe (2 engines), CharlieHR (2 engines), HiBob (1 engine), IRIS (1 engine), Sage (1 engine) |
| What's the easiest HR software to set up for a UK startup under 20 people? | BrightPay named by: No engine | Others named instead: Breathe (6 engines), CharlieHR (5 engines), HiBob (5 engines), Factorial (3 engines), Personio (3 engines), Zelt (3 engines), PayFit (2 engines), Xero (2 engines), BambooHR (1 engine), BrightHR (1 engine), Employment Hero (1 engine), PeopleHR (1 engine), Rippling (1 engine), Sage (1 engine) |
| What's the best all-in-one HR, payroll and benefits platform for a UK business with 100 to 250 staff? | BrightPay named by: No engine | Others named instead: HiBob (5 engines), Zelt (5 engines), Sage (4 engines), Cintra (3 engines), Employment Hero (3 engines), Rippling (3 engines), Breathe (2 engines), IRIS (2 engines), MHR (2 engines), Moorepay (2 engines), Personio (2 engines), Xero (2 engines), ADP (1 engine), BrightHR (1 engine), PayFit (1 engine), PeopleHR (1 engine) |
| What do small UK businesses use to manage holidays, sickness and rotas in one place? | BrightPay named by: Claude, Gemini | Others named instead: Breathe (4 engines), BrightHR (3 engines), CharlieHR (2 engines), Factorial (2 engines), BambooHR (1 engine), IRIS (1 engine), PeopleHR (1 engine) |
| How much does HR software cost for a UK company with 50 employees, and which providers are best value? | BrightPay named by: No engine | Others named instead: Breathe (6 engines), Employment Hero (6 engines), PeopleHR (5 engines), Sage (5 engines), BambooHR (3 engines), CharlieHR (3 engines), HiBob (3 engines), Personio (3 engines), Zelt (3 engines), BrightHR (2 engines), Factorial (2 engines), IRIS (2 engines), Xero (2 engines), Rippling (1 engine) |
| What's the difference between HR software built for UK companies and the big US platforms? | BrightPay named by: No engine | Others named instead: ADP (3 engines), BambooHR (3 engines), Breathe (3 engines), Rippling (3 engines), Sage (3 engines), Xero (3 engines), Deel (2 engines), Factorial (2 engines), HiBob (2 engines), PeopleHR (2 engines), Zelt (2 engines), BrightHR (1 engine), CharlieHR (1 engine), Cintra (1 engine), Personio (1 engine), QuickBooks (1 engine) |
| We've outgrown spreadsheets for holiday tracking. What HR software should a 25-person firm move to? | BrightPay named by: Claude | Others named instead: Breathe (4 engines), BambooHR (3 engines), CharlieHR (3 engines), Personio (2 engines), Zelt (2 engines), Cintra (1 engine), Factorial (1 engine), HiBob (1 engine), IRIS (1 engine), PeopleHR (1 engine) |
| Which HR software do UK small businesses say is easiest to use day to day? | BrightPay named by: No engine | Others named instead: Breathe (5 engines), CharlieHR (5 engines), BambooHR (4 engines), BrightHR (4 engines), Employment Hero (3 engines), PeopleHR (3 engines), Sage (3 engines), HiBob (2 engines), Rippling (2 engines), Factorial (1 engine), PayFit (1 engine), Xero (1 engine), Zelt (1 engine) |
| Which HR software comes with employment law advice for a small business without an HR manager? | BrightPay named by: No engine | Others named instead: BrightHR (6 engines), BambooHR (2 engines), Breathe (2 engines), CharlieHR (2 engines), Employment Hero (2 engines), HiBob (1 engine), PeopleHR (1 engine), Rippling (1 engine) |
| What's the best HR software for a small business in the UK? | BrightPay named by: ChatGPT, Google AI Mode | Others named instead: Breathe (4 engines), Sage (4 engines), BrightHR (3 engines), Xero (3 engines), BambooHR (2 engines), CharlieHR (2 engines), HiBob (2 engines), Personio (2 engines), QuickBooks (2 engines), Zelt (2 engines), ADP (1 engine), Cintra (1 engine), Employment Hero (1 engine), Moorepay (1 engine), PeopleHR (1 engine), Rippling (1 engine) |
| Which HR platforms help with right to work checks and keeping employee records GDPR compliant? | BrightPay named by: No engine | Others named instead: Personio (5 engines), Breathe (3 engines), BrightHR (3 engines), HiBob (3 engines), Rippling (3 engines), CharlieHR (2 engines), Employment Hero (2 engines), Factorial (2 engines), ADP (1 engine), BambooHR (1 engine), Cintra (1 engine), IRIS (1 engine), PeopleHR (1 engine), Sage (1 engine) |
| Is there decent free HR software for a UK business with under 10 staff? | BrightPay named by: No engine | Others named instead: Breathe (4 engines), CharlieHR (4 engines), PeopleHR (2 engines), BrightHR (1 engine), Deel (1 engine), Employment Hero (1 engine), PayFit (1 engine), Sage (1 engine) |
| How do the main HR software options for UK SMEs compare on holiday management, documents and reporting? | BrightPay named by: Claude | Others named instead: Breathe (4 engines), CharlieHR (4 engines), BrightHR (3 engines), HiBob (3 engines), BambooHR (2 engines), Factorial (2 engines), Personio (2 engines), Sage (2 engines), Zelt (2 engines), Cintra (1 engine), Employment Hero (1 engine), PeopleHR (1 engine) |
| What HR software suits a retail business with lots of part-time and seasonal staff? | BrightPay named by: No engine | Others named instead: Rippling (4 engines), BambooHR (3 engines), Factorial (3 engines), Sage (3 engines), ADP (2 engines), PeopleHR (2 engines), Personio (2 engines), Breathe (1 engine), BrightHR (1 engine), CharlieHR (1 engine), Employment Hero (1 engine), HiBob (1 engine), MHR (1 engine), Moorepay (1 engine), QuickBooks (1 engine), Xero (1 engine) |
| We've outgrown our first HR system at 150 staff. Which HR platforms should we move to? | BrightPay named by: Google AI Mode | Others named instead: HiBob (5 engines), Personio (5 engines), BambooHR (4 engines), Rippling (4 engines), ADP (3 engines), Breathe (1 engine), CharlieHR (1 engine), Deel (1 engine), Employment Hero (1 engine), Factorial (1 engine), IRIS (1 engine), PeopleHR (1 engine), Sage (1 engine), Zelt (1 engine) |
| Which HR tools help UK employers keep track of the new day-one rights to paternity and parental leave? | BrightPay named by: Claude | Others named instead: Breathe (4 engines), BrightHR (3 engines), Personio (3 engines), IRIS (2 engines), PeopleHR (2 engines), Sage (2 engines), ADP (1 engine), BambooHR (1 engine), CharlieHR (1 engine), Cintra (1 engine), Employment Hero (1 engine), Factorial (1 engine), MHR (1 engine), Rippling (1 engine), Xero (1 engine) |
| Which HR software providers are known for good onboarding and support? | BrightPay named by: No engine | Others named instead: BambooHR (6 engines), Rippling (6 engines), HiBob (3 engines), Breathe (2 engines), Deel (2 engines), Personio (2 engines), Sage (2 engines), ADP (1 engine), MHR (1 engine), PeopleHR (1 engine) |
| Which HR software includes performance reviews and staff engagement surveys? | BrightPay named by: No engine | Others named instead: BambooHR (3 engines), Personio (2 engines), HiBob (1 engine), Rippling (1 engine) |
| What's the best HR software for a UK business that also employs staff overseas? | BrightPay named by: No engine | Others named instead: Deel (5 engines), HiBob (5 engines), Rippling (5 engines), Personio (4 engines), ADP (3 engines), Sage (3 engines), BambooHR (2 engines), IRIS (2 engines), PeopleHR (2 engines), Zelt (2 engines), Breathe (1 engine), Factorial (1 engine), Moorepay (1 engine), QuickBooks (1 engine), Xero (1 engine) |
| Which HR software charges per employee with no long contract? | BrightPay named by: No engine | Others named instead: BambooHR (4 engines), Deel (3 engines), Sage (3 engines), Breathe (2 engines), PeopleHR (2 engines), Rippling (2 engines), Employment Hero (1 engine), Factorial (1 engine), Personio (1 engine) |
| How do the main HR systems for UK SMEs compare on connecting to separate payroll software? | BrightPay named by: ChatGPT, Claude, Gemini | Others named instead: ADP (2 engines), Breathe (2 engines), CharlieHR (2 engines), HiBob (2 engines), IRIS (2 engines), Sage (2 engines), Xero (2 engines), BambooHR (1 engine), BrightHR (1 engine), Employment Hero (1 engine), Factorial (1 engine), FreeAgent (1 engine), PeopleHR (1 engine), Personio (1 engine), QuickBooks (1 engine), Rippling (1 engine) |
| Which HR software for UK SMEs includes recruitment and applicant tracking? | BrightPay named by: No engine | Others named instead: Breathe (5 engines), Personio (5 engines), Sage (5 engines), Employment Hero (4 engines), PeopleHR (4 engines), BambooHR (3 engines), Factorial (3 engines), CharlieHR (2 engines), HiBob (2 engines), IRIS (2 engines), Xero (2 engines), QuickBooks (1 engine), Rippling (1 engine) |
| Which HR system is best for a hospitality business with several sites, rotas and timesheets? | BrightPay named by: ChatGPT | Others named instead: Sage (3 engines), Xero (3 engines), BambooHR (2 engines), Breathe (1 engine), BrightHR (1 engine), Employment Hero (1 engine), IRIS (1 engine), PeopleHR (1 engine), Personio (1 engine) |
| How do the main HR platforms for UK SMEs compare for a hybrid team split between office and home? | BrightPay named by: Claude | Others named instead: HiBob (5 engines), BambooHR (4 engines), Breathe (4 engines), CharlieHR (4 engines), Factorial (4 engines), Personio (3 engines), Xero (3 engines), Employment Hero (2 engines), PeopleHR (2 engines), Rippling (2 engines), Sage (2 engines), Cintra (1 engine), Zelt (1 engine) |
| Which HR software makes it easy to bring across data from our old system and spreadsheets? | BrightPay named by: No engine | Others named instead: Rippling (5 engines), BambooHR (4 engines), Personio (4 engines), HiBob (3 engines), ADP (2 engines), Breathe (2 engines), Deel (1 engine), Factorial (1 engine) |
Where BrightPay was named
A small sample of what the engines wrote. These are their own words: we have not verified what they say and they are not our view. The figures above count every answer, quoted or not.
ChatGPT,
Which payroll software is best for a construction firm that pays CIS subcontractors as well as employees?
BrightPay is widely used in UK payroll; BrightCIS handles subcontractor verification, CIS deductions, payment & deduction statements and CIS300 returns.
ChatGPT,
What's the easiest payroll software for someone who has never run payroll before?
BrightPay - widely recommended in UK forums as "straightforward SME payroll" with RTI and auto-enrolment support.
ChatGPT,
Which payroll software suits a business with staff in England and Scotland on different income tax rates?
BrightPay - very popular with small and medium employers; clear handling of Scottish vs rUK band tables.
Claude,
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
BrightPay. This is the best choice if you want a dedicated payroll tool at a predictable cost.
Claude,
What payroll software handles auto-enrolment pension duties and re-enrolment for me?
BrightPay: This is desktop and cloud payroll software, popular with small employers and accountants.
Claude,
How hard is it to switch payroll software partway through the tax year in the UK, and which providers help with the move?
BrightPay, which is popular with accountants and small employers
Gemini,
What are the pros and cons of the most popular UK payroll apps for a 20-person company?
BrightPay is widely regarded by UK accountants and payroll specialists as one of the most reliable payroll engines available.
Gemini,
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
Key Features: Payslip emailing/app, holiday management, employee self-service portal (BrightPay Connect / Cloud).
Gemini,
What payroll software handles auto-enrolment pension duties and re-enrolment for me?
Pension Features: BrightPay automates worker assessments on every pay run (Eligible Jobholder, Non-eligible, Entitled).
Perplexity,
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
BrightPay; Payroll specialists wanting detailed control; Strong payroll-only product with RTI and auto-enrolment; particularly suitable if accounting is handled separately.
Perplexity,
What payroll software handles auto-enrolment pension duties and re-enrolment for me?
BrightPay - offers assessment, enrolment, postponement, communications, opt-outs, refunds, provider files/integrations, ongoing monitoring and re-enrolment.
Perplexity,
Which payroll providers do UK businesses rate most highly in reviews?
BrightPay; Popular among UK SMEs and payroll bureaus; Straightforward payroll software
Google AI Overviews,
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
BrightPay: Widely praised by UK small-to-medium businesses and accountants for a clean interface, smooth auto-enrolment integration, and reliable handling of statutory calculations and RTI submissions.
Google AI Overviews,
I run a restaurant with weekly-paid and zero-hours staff. Which payroll software handles holiday pay and tronc properly?
BrightPay / Moneysoft: Widely used by UK small-to-medium businesses and accountants.
Google AI Overviews,
Should I use a payroll bureau or software, and which UK providers offer both?
BrightPay: Widely used by UK businesses and accounting practices as standalone/bureau software, and works closely with managed payroll partners.
Google AI Mode,
What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?
BrightPay - Best for overall value and ease of use.
Google AI Mode,
Which payroll software is best for an accountant running payroll for lots of clients?
BrightPay (Bureau Licence): Widely regarded as a favourite for UK accountants and bureaus.
Google AI Mode,
What payroll software do most UK small businesses use?
BrightPay & Moneysoft: Frequently favoured by smaller businesses who manage things themselves or use an independent bookkeeper/accountant.
Answers that did not name BrightPay
A sample of up to 10 answers, not the full set.
ChatGPT
Which payroll software automatically sends RTI submissions to HMRC every pay day?
Named instead: Sage, Xero, QuickBooks, IRIS, Moneysoft, Employment Hero
Claude
Which payroll software is best for an accountant running payroll for lots of clients?
Named instead: Xero, QuickBooks, Rippling, Deel, ADP
Gemini
What's the cheapest HMRC-recognised payroll software for a limited company director who only pays themselves?
Named instead: IRIS, Moneysoft, Employment Hero, Shape Payroll, FreeAgent
Perplexity
What's the cheapest HMRC-recognised payroll software for a limited company director who only pays themselves?
Named instead: Xero, FreeAgent
Google AI Overviews
How much does payroll software cost per employee per month in the UK, and which providers are best value?
Named instead: Xero, QuickBooks, IRIS, Moneysoft, Employment Hero, Zelt, PeopleHR
Google AI Mode
Should I use a payroll bureau or software, and which UK providers offer both?
Named instead: Sage, Moorepay, PayFit, MHR
ChatGPT
Which payroll tools work out statutory sick pay and maternity pay properly?
Named instead: Xero, QuickBooks, Employment Hero, FreeAgent
Claude
Is there any free payroll software for a UK employer with fewer than 10 employees?
Named instead: IRIS, PayFit
Gemini
Should I use a payroll bureau or software, and which UK providers offer both?
Named instead: Sage, Xero, QuickBooks, IRIS, Moorepay, Cintra, Employment Hero, ADP
Perplexity
How much does payroll software cost per employee per month in the UK, and which providers are best value?
Named instead: Sage, Xero, QuickBooks, IRIS, Moneysoft, PayFit, Employment Hero
Sources
- gov.uk32 answers
- acenteus-cca.com30 answers
- workforce.com29 answers
- brightpay.co.uk24 answers
- expertsure.com24 answers
- whichpayroll.com23 answers
- xero.com21 answers
- zelt.app21 answers
- sage.com18 answers
- payfit.com17 answers
Own site: linked in 24 of 159 answers that named BrightPay (15.1%).
Neighbours in the ranking
Sage1st, 60.7% ±8.0
Xero2nd, 59.3% ±9.2
QuickBooks4th, 39.3% ±8.7- IRIS5th, 33.7% ±7.2
What would move this
Where the data points, not a promise of any result.
- Sources the other top-ranked companies are cited from: cintra.co.uk, iris.co.uk, reddit.com
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