Guides
Guides
Step-by-step and non-technical, written for the person who owns the website but not the jargon. Each one tells you where to click, what you are looking for and what to do next.
GEO vs traditional SEO: what changes for a mid-market B2B company?
SEO earns a link a buyer clicks; GEO earns a mention inside an answer the buyer may never click through. The seven-row comparison, what honestly stays the same, the four new metrics, and a first-90-days plan.
Is Cloudflare blocking AI from reading your site? How to check and fix it
Cloudflare has blocked AI crawlers by default for new domains since July 2025, and the block happens at the firewall, so robots.txt never shows it. The live two-step check, the two dashboard settings that matter, the 2026 category defaults, and how to verify the fix.
AI crawler settings on Squarespace, Wix and Shopify: where they hide and what they do
Squarespace's one checkbox and the bots it quietly omits, Wix's robots.txt editor, Shopify's unsupported robots.txt.liquid template, which bot does what, and a live check to prove your change worked.
Get your UK business recommended by ChatGPT: the five steps that are yours to take
No submission form exists. Crawler access, Bing Places at bing.com/forbusiness, a profile and reviews the engines can quote, the UK listings answers are built from, and a tracking habit that survives answers changing between runs.
AEO KPIs that replace keyword rankings: an agency guide to reporting AI visibility to clients
The nine KPIs with formulas and realistic starting ranges, the SEO-to-AEO comparison table, a sampling method that stands up in front of a client, a downloadable monthly report template, and a playbook for when a number moves the wrong way.
How to measure AI share of voice against competitors in ChatGPT and Gemini: the B2B method
The formula, a worked example with real numbers, how to build and freeze a prompt set, why ChatGPT and Gemini must be reported separately, the seven traps that ruin the number, and what to fix when your share is low.
Why paid search impressions are falling while ChatGPT referrals rise: a diagnostic guide for UK B2B ecommerce
Three overlapping causes and only one is real demand shift. A six-step triage you can run in an afternoon, a decision table from symptom to first action, and a 30-day plan for paid, site and measurement.
How to measure AI Overview click loss in Search Console and GA4
The tell is a page whose impressions and position held while clicks fell. Where to click in Search Console and GA4 to find it, and what to write down each month.
How to protect B2B leads from AI Overviews: the fix list, in order
Protect the commercial pages that convert first, rebuild informational pages so AI answers quote them, get your name into the sources engines read, and track branded search as the leading indicator.