Research
Research
Original measurement we run ourselves, published with the sample, the method, the date and the caveats, so it can be checked, quoted and argued with. Third-party figures are attributed and linked; our own numbers come with the script that produced them.
Published 17 August 2026
AI Overviews and click-through rates: what small UK B2B businesses lose (and keep)
The published CTR figures from Seer, Pew and the Carnegie Mellon / ISB field experiment, attributed and dated, plus our own 304-query UK B2B sample of which query types trigger an AI Overview and which do not.