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AI Search Pulse / HR and payroll software

FreeAgent

freeagent.com

FreeAgent ranks 21st of 25 in UK HR and payroll software AI answers: named in 38 of 356 answers (10.7%, ±5.0). Strongest on Claude (25.0%), weakest on Perplexity (1.7%). Named in 21 of 60 questions.

Headline figures

Visibility
10.7% ±5.0
Named in
38 of 356 answers
Rank
21st of 25
Change
First reading

The ± is the margin of error: if we had asked a different mix of similar questions, the figure would land inside this range 95 times in 100.

Visibility over time

0%10%20%3 Nov
Visibility by week
3 November 2026Visibility: 10.7%95% range: 5.9% to 15.8%

Engine by engine

ChatGPTFreeAgent: 10.0% (6 of 60)Category average: 22.8%
ClaudeFreeAgent: 25.0% (15 of 60)Category average: 29.6%
GeminiFreeAgent: 6.7% (4 of 60)Category average: 27.2%
PerplexityFreeAgent: 1.7% (1 of 60)Category average: 19.3%
Google AI OverviewsFreeAgent: 3.6% (2 of 56)Category average: 16.5%
Google AI ModeFreeAgent: 16.7% (10 of 60)Category average: 17.8%

The questions

FreeAgent was named in 21 of 60 questions.

What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?FreeAgent named by: No engineOthers named instead: BrightPay (6 engines), QuickBooks (6 engines), Sage (6 engines), Xero (6 engines), Moneysoft (4 engines), Employment Hero (2 engines), PayFit (2 engines), IRIS (1 engine), PeopleHR (1 engine)
What's the cheapest HMRC-recognised payroll software for a limited company director who only pays themselves?FreeAgent named by: Claude, Gemini, Perplexity, Google AI Overviews, Google AI ModeOthers named instead: None
I run a restaurant with weekly-paid and zero-hours staff. Which payroll software handles holiday pay and tronc properly?FreeAgent named by: No engineOthers named instead: BrightPay (6 engines), Xero (5 engines), IRIS (4 engines), Sage (4 engines), PayFit (2 engines), QuickBooks (2 engines), Factorial (1 engine), Moneysoft (1 engine), Moorepay (1 engine)
Should I use a payroll bureau or software, and which UK providers offer both?FreeAgent named by: No engineOthers named instead: Moorepay (6 engines), IRIS (5 engines), Sage (5 engines), Xero (5 engines), ADP (4 engines), BrightPay (4 engines), QuickBooks (4 engines), Cintra (3 engines), MHR (3 engines), Employment Hero (2 engines), Factorial (2 engines), PayFit (2 engines), PeopleHR (1 engine)
Which payroll software is best for an accountant running payroll for lots of clients?FreeAgent named by: GeminiOthers named instead: Xero (5 engines), BrightPay (4 engines), Moneysoft (4 engines), QuickBooks (4 engines), Sage (4 engines), IRIS (3 engines), ADP (1 engine), Deel (1 engine), Factorial (1 engine), PayFit (1 engine), Rippling (1 engine)
What payroll software do most UK small businesses use?FreeAgent named by: ChatGPT, Claude, Google AI ModeOthers named instead: BrightPay (3 engines), QuickBooks (3 engines), Sage (3 engines), Xero (3 engines), Employment Hero (2 engines), Moneysoft (2 engines), Moorepay (2 engines), PayFit (2 engines), Cintra (1 engine), Factorial (1 engine), HiBob (1 engine), IRIS (1 engine), PeopleHR (1 engine), Personio (1 engine), Zelt (1 engine)
How much does payroll software cost per employee per month in the UK, and which providers are best value?FreeAgent named by: ChatGPT, Claude, Google AI ModeOthers named instead: IRIS (3 engines), Moneysoft (3 engines), QuickBooks (3 engines), Xero (3 engines), Employment Hero (2 engines), PayFit (2 engines), Sage (2 engines), BrightPay (1 engine), PeopleHR (1 engine), Zelt (1 engine)
Is there any free payroll software for a UK employer with fewer than 10 employees?FreeAgent named by: No engineOthers named instead: Employment Hero (3 engines), Xero (3 engines), IRIS (2 engines), PayFit (2 engines), BrightPay (1 engine), QuickBooks (1 engine)
Which payroll software works best for a care home with lots of shift workers and overtime?FreeAgent named by: No engineOthers named instead: BrightPay (3 engines), QuickBooks (3 engines), Sage (3 engines), Xero (3 engines), MHR (1 engine), Moorepay (1 engine), Rippling (1 engine)
Which payroll software automatically sends RTI submissions to HMRC every pay day?FreeAgent named by: Claude, Google AI ModeOthers named instead: Sage (4 engines), Xero (4 engines), Employment Hero (3 engines), QuickBooks (3 engines), IRIS (2 engines), Rippling (2 engines), BrightPay (1 engine), Cintra (1 engine), Moneysoft (1 engine), PayFit (1 engine)
What payroll software handles auto-enrolment pension duties and re-enrolment for me?FreeAgent named by: No engineOthers named instead: BrightPay (6 engines), Xero (6 engines), Sage (5 engines), Moneysoft (3 engines), Employment Hero (2 engines), IRIS (2 engines), Moorepay (2 engines), QuickBooks (2 engines), Rippling (2 engines), PayFit (1 engine)
What's the difference between the main cloud payroll providers for a UK business with 50 staff?FreeAgent named by: No engineOthers named instead: BrightPay (6 engines), IRIS (6 engines), QuickBooks (6 engines), Sage (6 engines), Xero (6 engines), Moorepay (4 engines), PayFit (4 engines), ADP (2 engines), BambooHR (2 engines), Employment Hero (2 engines), MHR (2 engines), Rippling (2 engines), Breathe (1 engine), Cintra (1 engine), HiBob (1 engine), Moneysoft (1 engine), PeopleHR (1 engine), Personio (1 engine), Zelt (1 engine)
How hard is it to switch payroll software partway through the tax year in the UK, and which providers help with the move?FreeAgent named by: ClaudeOthers named instead: Xero (4 engines), BrightPay (3 engines), Employment Hero (3 engines), IRIS (3 engines), PeopleHR (3 engines), QuickBooks (3 engines), Sage (3 engines), ADP (2 engines), PayFit (2 engines), Rippling (2 engines), BrightHR (1 engine), Cintra (1 engine), Moorepay (1 engine)
I'm moving payroll away from my accountant to do it in-house. What software should I use?FreeAgent named by: ClaudeOthers named instead: BrightPay (5 engines), Sage (5 engines), Xero (5 engines), QuickBooks (4 engines), PayFit (3 engines), Employment Hero (2 engines), IRIS (2 engines), Zelt (2 engines)
What's the best value payroll software for a charity with 30 part-time staff?FreeAgent named by: No engineOthers named instead: BrightPay (6 engines), Moneysoft (5 engines), Sage (4 engines), Xero (4 engines), IRIS (3 engines), QuickBooks (3 engines), Zelt (3 engines), Employment Hero (2 engines), MHR (1 engine), Moorepay (1 engine)
Which payroll software is best for a construction firm that pays CIS subcontractors as well as employees?FreeAgent named by: Google AI ModeOthers named instead: Xero (5 engines), BrightPay (4 engines), IRIS (4 engines), QuickBooks (4 engines), Sage (4 engines), Moneysoft (2 engines), Cintra (1 engine), PayFit (1 engine)
Which UK payroll software has the best customer support when something goes wrong?FreeAgent named by: No engineOthers named instead: BrightPay (5 engines), Sage (5 engines), Moorepay (4 engines), IRIS (3 engines), Xero (3 engines), Zelt (3 engines), ADP (2 engines), Employment Hero (2 engines), HiBob (2 engines), PayFit (2 engines), QuickBooks (2 engines), Cintra (1 engine), Moneysoft (1 engine), PeopleHR (1 engine), Rippling (1 engine)
Which payroll providers do UK businesses rate most highly in reviews?FreeAgent named by: ChatGPT, Claude, Gemini, Google AI Overviews, Google AI ModeOthers named instead: BrightPay (1 engine), Deel (1 engine), Employment Hero (1 engine), HiBob (1 engine), Moorepay (1 engine), PayFit (1 engine), Sage (1 engine)
What's the easiest payroll software for someone who has never run payroll before?FreeAgent named by: ChatGPTOthers named instead: QuickBooks (5 engines), Xero (4 engines), PayFit (3 engines), ADP (2 engines), BrightPay (2 engines), Sage (2 engines), Employment Hero (1 engine), HiBob (1 engine)
Which payroll software suits a business with staff in England and Scotland on different income tax rates?FreeAgent named by: ChatGPT, ClaudeOthers named instead: Sage (4 engines), Xero (4 engines), BrightPay (3 engines), IRIS (3 engines), Moneysoft (3 engines), QuickBooks (3 engines), Employment Hero (1 engine), Moorepay (1 engine), PayFit (1 engine)
Which payroll tools work out statutory sick pay and maternity pay properly?FreeAgent named by: ChatGPT, ClaudeOthers named instead: BrightPay (4 engines), Sage (4 engines), Xero (4 engines), Moneysoft (3 engines), QuickBooks (3 engines), PayFit (2 engines), Cintra (1 engine), Employment Hero (1 engine), Factorial (1 engine), HiBob (1 engine), IRIS (1 engine), Personio (1 engine)
Is it better to buy standalone payroll software or use the payroll that comes with my accounting package?FreeAgent named by: No engineOthers named instead: Xero (6 engines), QuickBooks (5 engines), Sage (4 engines), Rippling (3 engines), ADP (2 engines), BrightPay (2 engines), Deel (1 engine), Moorepay (1 engine)
Which UK payroll bureaus offer the best value managed payroll for a small business, and what do they charge per payslip?FreeAgent named by: Google AI ModeOthers named instead: Moorepay (3 engines), IRIS (2 engines), PayFit (2 engines), ADP (1 engine), BrightPay (1 engine), Employment Hero (1 engine), MHR (1 engine), QuickBooks (1 engine), Sage (1 engine), Xero (1 engine), Zelt (1 engine)
Which payroll software handles salary sacrifice pension schemes for a UK firm with 25 employees?FreeAgent named by: No engineOthers named instead: Xero (6 engines), BrightPay (5 engines), PayFit (5 engines), Sage (4 engines), IRIS (3 engines), Moneysoft (3 engines), QuickBooks (2 engines), CharlieHR (1 engine), Employment Hero (1 engine), Shape Payroll (1 engine)
Which cloud payroll software is easiest to move to from an old desktop payroll package?FreeAgent named by: No engineOthers named instead: BrightPay (6 engines), IRIS (6 engines), Sage (6 engines), Xero (6 engines), QuickBooks (4 engines), Moneysoft (3 engines), PayFit (2 engines), ADP (1 engine), Employment Hero (1 engine), HiBob (1 engine)
Which payroll software lets employees see their payslips on their phone?FreeAgent named by: ClaudeOthers named instead: BrightPay (4 engines), Sage (4 engines), Xero (3 engines), IRIS (2 engines), QuickBooks (2 engines), Rippling (2 engines), ADP (1 engine), BambooHR (1 engine), Deel (1 engine), Employment Hero (1 engine), Moorepay (1 engine), PayFit (1 engine), PeopleHR (1 engine)
Which payroll software is ready for mandatory payrolling of benefits in kind from April 2027?FreeAgent named by: No engineOthers named instead: Xero (6 engines), BrightPay (5 engines), Sage (5 engines), IRIS (4 engines), ADP (2 engines), Moneysoft (2 engines), Cintra (1 engine), PayFit (1 engine), PeopleHR (1 engine), QuickBooks (1 engine)
What are the pros and cons of the most popular UK payroll apps for a 20-person company?FreeAgent named by: ClaudeOthers named instead: BrightPay (5 engines), QuickBooks (5 engines), Sage (5 engines), Xero (5 engines), Employment Hero (3 engines), PayFit (3 engines), Zelt (3 engines), Moneysoft (2 engines), HiBob (1 engine), IRIS (1 engine), MHR (1 engine)
Which payroll software is the most reliable for getting pay day right every month?FreeAgent named by: No engineOthers named instead: BrightPay (5 engines), Sage (5 engines), Xero (5 engines), QuickBooks (4 engines), IRIS (3 engines), PayFit (3 engines), Rippling (3 engines), ADP (2 engines), BrightHR (1 engine), Deel (1 engine), Factorial (1 engine), HiBob (1 engine), Moneysoft (1 engine), Moorepay (1 engine)
What payroll software works for a small business that pays a mix of monthly salaries and hourly wages?FreeAgent named by: ClaudeOthers named instead: QuickBooks (4 engines), Xero (4 engines), BrightPay (3 engines), Rippling (3 engines), Sage (3 engines), Moneysoft (2 engines), PayFit (2 engines), BrightHR (1 engine), IRIS (1 engine)
Which payroll software has no setup fee and lets me pay month to month?FreeAgent named by: Google AI ModeOthers named instead: QuickBooks (2 engines), Sage (2 engines), Xero (2 engines), ADP (1 engine), BrightPay (1 engine), Employment Hero (1 engine), IRIS (1 engine)
Which payroll provider can handle a UK business with 200 employees across several sites?FreeAgent named by: No engineOthers named instead: Moorepay (5 engines), Rippling (5 engines), ADP (4 engines), IRIS (4 engines), Sage (3 engines), Cintra (2 engines), MHR (2 engines), PayFit (2 engines), BrightPay (1 engine), Deel (1 engine), Employment Hero (1 engine), PeopleHR (1 engine), Zelt (1 engine)
Which payroll software do UK accountants recommend for small businesses?FreeAgent named by: Claude, Gemini, Google AI ModeOthers named instead: BrightPay (3 engines), IRIS (3 engines), Moneysoft (3 engines), QuickBooks (3 engines), Sage (3 engines), Xero (3 engines), Cintra (1 engine), Factorial (1 engine)
For a growing business, is payroll software that bundles HR better than a payroll-only product?FreeAgent named by: No engineOthers named instead: QuickBooks (3 engines), Xero (3 engines), ADP (2 engines), Rippling (2 engines), BambooHR (1 engine), HiBob (1 engine), Personio (1 engine)
Which HR software is best for a 40-person UK company that needs payroll built in?FreeAgent named by: No engineOthers named instead: Sage (6 engines), Cintra (5 engines), Employment Hero (4 engines), PeopleHR (4 engines), Rippling (4 engines), Xero (4 engines), Breathe (3 engines), QuickBooks (3 engines), Zelt (3 engines), Factorial (2 engines), HiBob (2 engines), IRIS (2 engines), PayFit (2 engines), ADP (1 engine), BambooHR (1 engine), BrightHR (1 engine), MHR (1 engine), Moorepay (1 engine), Personio (1 engine)
Which HR system will help a small UK employer keep up with the Employment Rights Act changes, like day-one sick pay?FreeAgent named by: ClaudeOthers named instead: BrightHR (5 engines), Breathe (4 engines), CharlieHR (3 engines), BrightPay (2 engines), HiBob (2 engines), Sage (2 engines), Xero (2 engines), Employment Hero (1 engine), IRIS (1 engine), MHR (1 engine), Moorepay (1 engine), PayFit (1 engine)
What's the easiest HR software to set up for a UK startup under 20 people?FreeAgent named by: No engineOthers named instead: Breathe (6 engines), CharlieHR (5 engines), HiBob (5 engines), Factorial (3 engines), Personio (3 engines), Zelt (3 engines), PayFit (2 engines), Xero (2 engines), BambooHR (1 engine), BrightHR (1 engine), Employment Hero (1 engine), PeopleHR (1 engine), Rippling (1 engine), Sage (1 engine)
What's the best all-in-one HR, payroll and benefits platform for a UK business with 100 to 250 staff?FreeAgent named by: No engineOthers named instead: HiBob (5 engines), Zelt (5 engines), Sage (4 engines), Cintra (3 engines), Employment Hero (3 engines), Rippling (3 engines), Breathe (2 engines), IRIS (2 engines), MHR (2 engines), Moorepay (2 engines), Personio (2 engines), Xero (2 engines), ADP (1 engine), BrightHR (1 engine), PayFit (1 engine), PeopleHR (1 engine)
What do small UK businesses use to manage holidays, sickness and rotas in one place?FreeAgent named by: ClaudeOthers named instead: Breathe (5 engines), BrightHR (4 engines), Factorial (3 engines), CharlieHR (2 engines), ADP (1 engine), BambooHR (1 engine), BrightPay (1 engine), IRIS (1 engine), PeopleHR (1 engine), QuickBooks (1 engine), Sage (1 engine), Xero (1 engine), Zelt (1 engine)
How much does HR software cost for a UK company with 50 employees, and which providers are best value?FreeAgent named by: No engineOthers named instead: Breathe (6 engines), Employment Hero (6 engines), PeopleHR (5 engines), Sage (5 engines), BambooHR (3 engines), CharlieHR (3 engines), HiBob (3 engines), Personio (3 engines), Zelt (3 engines), BrightHR (2 engines), Factorial (2 engines), IRIS (2 engines), Xero (2 engines), Rippling (1 engine)
What's the difference between HR software built for UK companies and the big US platforms?FreeAgent named by: No engineOthers named instead: ADP (3 engines), BambooHR (3 engines), Breathe (3 engines), Rippling (3 engines), Sage (3 engines), Xero (3 engines), Deel (2 engines), Factorial (2 engines), HiBob (2 engines), PeopleHR (2 engines), Zelt (2 engines), BrightHR (1 engine), CharlieHR (1 engine), Cintra (1 engine), Personio (1 engine), QuickBooks (1 engine)
We've outgrown spreadsheets for holiday tracking. What HR software should a 25-person firm move to?FreeAgent named by: No engineOthers named instead: Breathe (5 engines), BambooHR (4 engines), CharlieHR (4 engines), Personio (3 engines), HiBob (2 engines), Zelt (2 engines), BrightPay (1 engine), Cintra (1 engine), Deel (1 engine), Factorial (1 engine), IRIS (1 engine), PeopleHR (1 engine), Sage (1 engine), Xero (1 engine)
Which HR software do UK small businesses say is easiest to use day to day?FreeAgent named by: No engineOthers named instead: Breathe (5 engines), CharlieHR (5 engines), BambooHR (4 engines), BrightHR (4 engines), Employment Hero (3 engines), PeopleHR (3 engines), Sage (3 engines), HiBob (2 engines), Rippling (2 engines), Factorial (1 engine), PayFit (1 engine), Xero (1 engine), Zelt (1 engine)
Which HR software comes with employment law advice for a small business without an HR manager?FreeAgent named by: No engineOthers named instead: BrightHR (6 engines), BambooHR (2 engines), Breathe (2 engines), CharlieHR (2 engines), Employment Hero (2 engines), HiBob (1 engine), PeopleHR (1 engine), Rippling (1 engine)
What's the best HR software for a small business in the UK?FreeAgent named by: No engineOthers named instead: Breathe (6 engines), Sage (6 engines), BrightHR (5 engines), Xero (5 engines), BambooHR (4 engines), CharlieHR (3 engines), Employment Hero (3 engines), HiBob (3 engines), QuickBooks (3 engines), BrightPay (2 engines), Personio (2 engines), Zelt (2 engines), ADP (1 engine), Cintra (1 engine), Moorepay (1 engine), PeopleHR (1 engine), Rippling (1 engine)
Which HR platforms help with right to work checks and keeping employee records GDPR compliant?FreeAgent named by: No engineOthers named instead: Personio (5 engines), Breathe (3 engines), BrightHR (3 engines), HiBob (3 engines), Rippling (3 engines), CharlieHR (2 engines), Employment Hero (2 engines), Factorial (2 engines), ADP (1 engine), BambooHR (1 engine), Cintra (1 engine), IRIS (1 engine), PeopleHR (1 engine), Sage (1 engine)
Is there decent free HR software for a UK business with under 10 staff?FreeAgent named by: No engineOthers named instead: Breathe (4 engines), CharlieHR (4 engines), PeopleHR (2 engines), BrightHR (1 engine), Deel (1 engine), Employment Hero (1 engine), PayFit (1 engine), Sage (1 engine)
How do the main HR software options for UK SMEs compare on holiday management, documents and reporting?FreeAgent named by: No engineOthers named instead: Breathe (5 engines), CharlieHR (5 engines), BrightHR (4 engines), HiBob (4 engines), BambooHR (3 engines), Personio (3 engines), Sage (3 engines), Factorial (2 engines), PeopleHR (2 engines), Zelt (2 engines), BrightPay (1 engine), Cintra (1 engine), Employment Hero (1 engine), Xero (1 engine)
What HR software suits a retail business with lots of part-time and seasonal staff?FreeAgent named by: No engineOthers named instead: Rippling (4 engines), BambooHR (3 engines), Factorial (3 engines), Sage (3 engines), ADP (2 engines), PeopleHR (2 engines), Personio (2 engines), Breathe (1 engine), BrightHR (1 engine), CharlieHR (1 engine), Employment Hero (1 engine), HiBob (1 engine), MHR (1 engine), Moorepay (1 engine), QuickBooks (1 engine), Xero (1 engine)
We've outgrown our first HR system at 150 staff. Which HR platforms should we move to?FreeAgent named by: No engineOthers named instead: HiBob (6 engines), Personio (6 engines), BambooHR (5 engines), Rippling (5 engines), ADP (3 engines), Factorial (2 engines), PeopleHR (2 engines), Breathe (1 engine), BrightPay (1 engine), CharlieHR (1 engine), Deel (1 engine), Employment Hero (1 engine), IRIS (1 engine), Moorepay (1 engine), Sage (1 engine), Zelt (1 engine)
Which HR tools help UK employers keep track of the new day-one rights to paternity and parental leave?FreeAgent named by: No engineOthers named instead: Breathe (5 engines), Personio (4 engines), BrightHR (3 engines), IRIS (3 engines), Sage (3 engines), ADP (2 engines), BambooHR (2 engines), CharlieHR (2 engines), Employment Hero (2 engines), PeopleHR (2 engines), Xero (2 engines), BrightPay (1 engine), Cintra (1 engine), Factorial (1 engine), HiBob (1 engine), MHR (1 engine), Rippling (1 engine), Zelt (1 engine)
Which HR software providers are known for good onboarding and support?FreeAgent named by: No engineOthers named instead: BambooHR (6 engines), Rippling (6 engines), HiBob (3 engines), Breathe (2 engines), Deel (2 engines), Personio (2 engines), Sage (2 engines), ADP (1 engine), MHR (1 engine), PeopleHR (1 engine)
Which HR software includes performance reviews and staff engagement surveys?FreeAgent named by: No engineOthers named instead: BambooHR (3 engines), Personio (2 engines), HiBob (1 engine), Rippling (1 engine)
What's the best HR software for a UK business that also employs staff overseas?FreeAgent named by: No engineOthers named instead: Deel (5 engines), HiBob (5 engines), Rippling (5 engines), Personio (4 engines), ADP (3 engines), Sage (3 engines), BambooHR (2 engines), IRIS (2 engines), PeopleHR (2 engines), Zelt (2 engines), Breathe (1 engine), Factorial (1 engine), Moorepay (1 engine), QuickBooks (1 engine), Xero (1 engine)
Which HR software charges per employee with no long contract?FreeAgent named by: No engineOthers named instead: BambooHR (4 engines), Deel (3 engines), Sage (3 engines), Breathe (2 engines), PeopleHR (2 engines), Rippling (2 engines), Employment Hero (1 engine), Factorial (1 engine), Personio (1 engine)
How do the main HR systems for UK SMEs compare on connecting to separate payroll software?FreeAgent named by: Google AI ModeOthers named instead: Breathe (4 engines), CharlieHR (4 engines), HiBob (4 engines), Personio (4 engines), Sage (4 engines), Xero (4 engines), ADP (3 engines), BambooHR (3 engines), BrightPay (3 engines), Employment Hero (3 engines), IRIS (3 engines), QuickBooks (3 engines), BrightHR (1 engine), Deel (1 engine), Factorial (1 engine), Moneysoft (1 engine), PayFit (1 engine), PeopleHR (1 engine), Rippling (1 engine)
Which HR software for UK SMEs includes recruitment and applicant tracking?FreeAgent named by: No engineOthers named instead: Breathe (5 engines), Personio (5 engines), Sage (5 engines), Employment Hero (4 engines), PeopleHR (4 engines), BambooHR (3 engines), Factorial (3 engines), CharlieHR (2 engines), HiBob (2 engines), IRIS (2 engines), Xero (2 engines), QuickBooks (1 engine), Rippling (1 engine)
Which HR system is best for a hospitality business with several sites, rotas and timesheets?FreeAgent named by: No engineOthers named instead: Sage (4 engines), Xero (4 engines), BambooHR (2 engines), Breathe (1 engine), BrightHR (1 engine), BrightPay (1 engine), Employment Hero (1 engine), IRIS (1 engine), PeopleHR (1 engine), Personio (1 engine)
How do the main HR platforms for UK SMEs compare for a hybrid team split between office and home?FreeAgent named by: No engineOthers named instead: HiBob (6 engines), BambooHR (5 engines), Breathe (5 engines), CharlieHR (5 engines), Factorial (4 engines), Personio (4 engines), Xero (4 engines), Employment Hero (3 engines), Sage (3 engines), PeopleHR (2 engines), Rippling (2 engines), BrightPay (1 engine), Cintra (1 engine), IRIS (1 engine), Zelt (1 engine)
Which HR software makes it easy to bring across data from our old system and spreadsheets?FreeAgent named by: No engineOthers named instead: Rippling (5 engines), BambooHR (4 engines), Personio (4 engines), HiBob (3 engines), ADP (2 engines), Breathe (2 engines), Deel (1 engine), Factorial (1 engine)

Where FreeAgent was named

A small sample of what the engines wrote. These are their own words: we have not verified what they say and they are not our view. The figures above count every answer, quoted or not.

  • ChatGPT,

    Which payroll tools work out statutory sick pay and maternity pay properly?

    Good fit for small UK companies already using FreeAgent accounting.

  • Claude,

    Which payroll software lets employees see their payslips on their phone?

    FreeAgent and Staffology: both offer online payslip access.

  • Claude,

    I'm moving payroll away from my accountant to do it in-house. What software should I use?

    Xero Payroll, QuickBooks, or FreeAgent work if you already use that accounting software.

  • Claude,

    Which payroll tools work out statutory sick pay and maternity pay properly?

    Small employers: Xero Payroll, QuickBooks Payroll, FreeAgent, Sage Payroll, and desktop tools such as BrightPay.

  • Google AI Mode,

    Which payroll software automatically sends RTI submissions to HMRC every pay day?

    FreeAgent : Handles day-to-day calculations and files RTI returns directly to HMRC automatically, making it popular for small business directors and contractors.

  • Google AI Mode,

    Which payroll software is best for a construction firm that pays CIS subcontractors as well as employees?

    FreeAgent Best for: Small-to-medium construction contractors, sole traders, or small limited companies.

Answers that did not name FreeAgent

A sample of up to 10 answers, not the full set.

  • ChatGPT

    What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?

    Named instead: Sage, Xero, QuickBooks, IRIS, BrightPay, Moneysoft, PeopleHR

  • Claude

    What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?

    Named instead: Sage, Xero, QuickBooks, BrightPay, Moneysoft

  • Gemini

    What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?

    Named instead: Sage, Xero, QuickBooks, BrightPay, Moneysoft, PayFit

  • Perplexity

    What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?

    Named instead: Sage, Xero, QuickBooks, BrightPay, Employment Hero

  • Google AI Overviews

    What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?

    Named instead: Sage, Xero, QuickBooks, BrightPay, Moneysoft, Employment Hero

  • Google AI Mode

    What's the best payroll software for a UK small business with about 15 staff that handles RTI and auto-enrolment?

    Named instead: Sage, Xero, QuickBooks, BrightPay, PayFit

  • ChatGPT

    I run a restaurant with weekly-paid and zero-hours staff. Which payroll software handles holiday pay and tronc properly?

    Named instead: Sage, Xero, QuickBooks, IRIS, BrightPay, Moorepay

  • Claude

    I run a restaurant with weekly-paid and zero-hours staff. Which payroll software handles holiday pay and tronc properly?

    Named instead: Sage, Xero, QuickBooks, BrightPay, PayFit

  • Gemini

    I run a restaurant with weekly-paid and zero-hours staff. Which payroll software handles holiday pay and tronc properly?

    Named instead: Sage, Xero, IRIS, BrightPay, Factorial

  • Perplexity

    I run a restaurant with weekly-paid and zero-hours staff. Which payroll software handles holiday pay and tronc properly?

    Named instead: Sage, Xero, IRIS, BrightPay

Sources

  1. gov.uk10 answers
  2. acenteus-cca.com8 answers
  3. rippling.com7 answers
  4. workforce.com7 answers
  5. employmenthero.com6 answers
  6. moneysoft.co.uk6 answers
  7. whichpayroll.com6 answers
  8. zelt.app6 answers
  9. expertsure.com5 answers
  10. leavewizard.com5 answers

Own site: linked in 2 of 38 answers that named FreeAgent (5.3%).

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Where the data points, not a promise of any result.

  • Sources the leaders are cited from: cintra.co.uk, sage.com, iris.co.uk
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