Quick tips · Quick tip 11
Use the questions customers type into AI.
Do your FAQs match real questions?
Use the questions customers type into AI. Question in, answer under it, no marketing in between.
The exact wording is the point.
Why it matters
FAQs written in your words ('Why choose us?') never match a real prompt; FAQs written in the customer's words get quoted.
Do this today
- 1Collect the exact questions customers ask by email, phone and search.
- 2Rewrite your FAQ so each entry is that question, followed by a plain answer.
- 3Add FAQ structured data so engines can lift question and answer together.
Read more in the glossary
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