Quick tips · Quick tip 02
Answer the question at the top of the page.
Why does AI quote your rival, not you?
Answer the question at the top of the page. One plain paragraph before the sales copy. AI quotes what it can lift.
If it can’t lift it, it can’t quote you.
Why it matters
Engines lift the sentence that answers the question; if your page opens with a slogan, there is nothing to lift.
Do this today
- 1Put the question as the heading and one plain paragraph that answers it directly beneath, before any sales copy.
- 2Include the number, price or date if there is one, in the sentence.
- 3Keep the rest of the page; just make sure the answer comes first.
Read more in the glossary
The same 20-second tip we post as a Short. Plays silently; the button turns the sound on.
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