Quick tips · AEO explained 12
AEO: being the answer, not a link.
SEO got you found. AEO gets you named.
AEO: being the answer, not a link. Optimise for the sentence, not the ranking.
If the answer doesn’t name you, you weren’t there.
Why it matters
People increasingly read the answer, not the list of links under it, and AEO is the work of being named in that answer.
Do this today
- 1Pick one question a customer asks and check whether an AI answer names you.
- 2If it names rivals, look at the sources it cites: that is where the work is.
- 3Optimise the sentence, not the ranking: pages an engine can quote, on lists it reads.
Read more in the glossary
The same 20-second tip we post as a Short. Plays silently; the button turns the sound on.
What's your AEO score?
Send your domain and a named expert will run it through all six engines, score the results and email your report within 1 to 2 working days. Free, no card, no signup.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Google AI Mode