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Quick tips · Quick tip 19

Fill it in like AI is reading it. It is.

Is your Google Business Profile finished?

Fill it in like AI is reading it. It is. Categories, description and Q&A are what the engines read about you.

An empty profile is an empty answer.

Why it matters

Your Google Business Profile is one of the listings engines read when they recommend a local business, and it is where your name, category and description are meant to agree with everything else; an empty or inconsistent profile gives them nothing to work with.

Do this today

  1. 1Set the primary and secondary categories correctly.
  2. 2Write the description as a plain answer: what you do, where, from what price.
  3. 3Answer the Q&A yourself with the questions customers actually ask.

Read more in the glossary

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