Quick tips · Quick tip 09
Show a real ‘updated’ date.
How old does AI think your page is?
Show a real ‘updated’ date. Engines prefer sources they can date. Say when you last checked.
Undated reads as untrusted.
Why it matters
An undated page reads as unmaintained to an engine deciding which source to trust.
Do this today
- 1Add a visible 'Updated' date to your key pages and mean it: check the facts, then update the date.
- 2Put dates on prices, statistics and anything that changes.
- 3Keep the date in the page's structured data too, so crawlers can read it.
Read more in the glossary
The same 20-second tip we post as a Short. Plays silently; the button turns the sound on.
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