AI visibility score

A score does for AI answers what a ranking report did for search: it makes an invisible battlefield legible enough to manage. The value is less in the absolute number, most businesses start startlingly low, and honest tools say so, than in the decomposition and the trend. A weak brand score with a decent non-brand score means engines recommend your category but wobble on you specifically; the reverse means your name is known but you are losing the open questions where new customers are won. Watched weekly, the score tells you whether fixes are landing, typically over four to twelve weeks, and gives stakeholders one number that summarises the whole effort. Treat any score sceptically if the vendor will not show the underlying answers; without them there is no way to check what the number is really measuring.