Share of voice (AI)

Share of voice turns AI visibility from a solo metric into a competitive one. Your own mention count can rise while your position worsens, if rivals are being mentioned faster; share of voice catches that, because it is zero-sum by construction. It also identifies exactly who the engines believe your competitors are, which is often not who you believe they are: assistants routinely recommend businesses you have never considered rivals, and occasionally omit the ones you watch most closely. Tracked over time, share of voice shows whether AEO work is genuinely reallocating answer space to you or just riding a general tide. It is the number to put in front of a board or client, because it compresses the whole question, are we winning the answers that matter, into one comparable figure.