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Glossary / Measurement

Prompt tracking

What is Prompt tracking?

Prompt tracking is running a fixed panel of realistic buyer questions through AI engines on a schedule and recording every answer: who was mentioned, who was cited, and how each business was described. It is the AEO equivalent of rank tracking, adapted for a world where the answer replaces the results page.

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In practice

Why it matters for AI visibility

Without tracking, AI visibility is anecdote: someone in the office asks ChatGPT once, gets a good or bad answer, and the business over-reacts to a sample of one. Engines are probabilistic, answers vary run to run, and each engine behaves differently, so a single spot-check tells you almost nothing. Disciplined tracking fixes the method: the same questions, asked the same way, across the same engines, week after week, with answers recorded in full so trends are real and claims are checkable. That turns arguments about what the AI says into data, reveals whether changes you shipped actually moved answers, and catches regressions, a lost mention, a new rival, while they are days old.

Measurement

How AEOscore measures this

AEOscore runs your prompt panel weekly across all six engines through their official APIs, samples repeatedly so one odd answer cannot swing results, and keeps every recorded answer for you to read.

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What's your AEO score?

Send your domain and a named expert will run it through all six engines, score the results and email your report within 1 to 2 working days. Free, no card, no signup.

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Overviews
  • Google AI Mode