Entity SEO

AI engines cannot recommend what they cannot resolve. When your business appears under slightly different names across directories, an old address lingers on half your listings, or your brand shares a name with three other companies, engines do what any confused reader does: hedge, mangle the details, or skip you for a rival whose identity assembles cleanly. Entity work is the unglamorous fix, and it compounds across every surface at once: the same consistency that earns a Google knowledge panel also sharpens what LLMs absorb in training and retrieve at answer time. The checklist is concrete: identical name, address and description everywhere they appear; Organization schema markup on your site saying who you are in machine-readable form; authoritative profiles that corroborate each other; and disambiguation, where a shared name demands it, through distinctive descriptions engines can hold on to. For a small business this is among the highest-leverage AEO work there is, precisely because it is tedious and rivals skip it.