Digital PR

Watch which sources AI engines actually cite when recommending businesses and a pattern leaps out: comparison articles, best-of roundups, community threads and review aggregators dominate, while the recommended businesses' own sites often appear nowhere. The engines are triangulating, treating independent mentions as evidence and self-description as claim, which means the answer space for commercial questions is substantially allocated by pages other people wrote. Digital PR is how you influence that allocation honestly. The AEO twist is targeting: rather than chasing prestige links for their own sake, work backwards from the answers, identify the specific roundups, directories and threads the engines quote for your buyer questions, and earn your way onto exactly those pages. A mention in a mid-tier listicle the engines cite weekly can outperform a broadsheet feature they never touch. This evidence also compounds with everything else: third-party corroboration feeds E-E-A-T, feeds the knowledge graphs, and gives a cautious engine the confidence to recommend you by name.