Choosing an AI visibility tool
Once a marketing manager knows AI visibility matters, the same shortlist questions come up: whether the enterprise benchmark fits, what the alternatives cost in pounds, how many prompts is enough, and who does the fixing. Full detail, with every figure sourced and dated, is on the Profound vs UK alternatives page.
- Is Profound a good fit for a mid-market UK marketing team?
- Profound is built for enterprise marketing teams with dedicated AEO headcount, so mid-market UK teams without an in-house specialist usually find it powerful but under-used, because it reports the gaps and leaves the fixing to you. Its public tiers start at $99 a month billed yearly for ChatGPT only and $399 for three engines, and the full nine-engine product is an enterprise tier sold by demo. If you have the analyst and the budget, it belongs on the shortlist; if you have neither, the money buys more elsewhere.
- What are the UK alternatives to Profound?
- The main UK-accessible alternatives are AEOscore, Authoritas, SE Ranking, Peec AI, Otterly, Semrush's AI Visibility Toolkit and Ahrefs Brand Radar, and they differ mainly on price in pounds, prompt volumes and whether a human helps you act on the findings. Only two are UK companies: Authoritas, which sells credit-based monitoring in pounds, and AEOscore, which pairs monitoring with written fix plans and a named expert. The rest are US, European or Singapore-based tools; most bill in dollars or euros, and Ahrefs and SE Ranking show pounds to UK visitors.
- Do AI visibility tools fix the problems they find, or only report them?
- Almost all AI visibility tools stop at monitoring and recommendations: they show you where you are missing from AI answers and at best draft suggestions, and AEOscore is one of the few that writes the fix plans on every tier and puts a named UK expert on implementing them on its top tier. Recommendations, content briefs and AI drafts help, but the pages still have to be published, the listings still have to be won and the technical fixes still have to ship. Ask any vendor who does that work. For most, the answer is you.
- How many prompts should a mid-market team track?
- For a mid-market B2B team the realistic range is 40 to 150 tracked prompts, spanning category, comparison, pricing and best-X-for-Y questions: conversational buyers phrase one need in far more ways than any keyword list. Start at the low end with prompts built from real buyer language, retire the ones that never move and add the comparisons rivals keep winning. AEOscore panels start at 25 tightly chosen prompts, with a fair-use ceiling of 40 active.
- Which AI engines should a monitoring tool cover?
- At minimum ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, because a tool that covers only one or two engines will show you a flattering or misleading picture. Check the small print on coverage: several tools sell Claude, Gemini or AI Mode as paid add-ons or hold them back for enterprise plans, so the entry price rarely buys the whole set. AEOscore includes all six on every tier.
- How long does it take to change how AI engines describe your brand?
- Most teams see measurable movement in 4 to 12 weeks after fixes go live, depending on how often each engine refreshes its sources and how much third-party coverage you already have. Grounded engines that read the live web move first; answers that come from training memory move on model-release timescales. That is why re-measurement on a fixed prompt set matters: it separates real movement from noise.
- Can an agency use AEOscore for its clients?
- Yes: agencies can use AEOscore reports as client-facing deliverables and add the remediation work as their own retained service. The reports stay AEOscore-branded (our terms do not allow reselling them as your own product), each client site runs on its own tier with its own login and monthly shareable report, and the written fix plans give the agency a specified brief to execute or price. Talk to us about several sites at once.
What's your AEO score?
Send your domain and a named expert will run it through all six engines, score the results and email your report within 1 to 2 working days. Free, no card, no signup.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Google AI Mode