Roundup / UK AEO agencies
The best AEO agencies in the UK for mid-market B2B (2026), compared on who makes the changes
By Olly, founder of AEOscore, AEO consultant and full-stack developer, 20+ years in search14 min read
Reviewed 2 November 2026 · next review February 2027 (quarterly) · 14 providers compared, ours included
Which UK agencies do AEO with implementation, not just reporting?
On this page
Cards on the table
AEOscore publishes this list and includes itself, first. Here are the criteria, so you can judge whether that is fair.
Every fact about another provider comes from that provider’s own pages, with a link and the date we checked. Quotes are word for word, “Not published” means we found no price, and our own weaknesses sit in the same place as everyone else’s.
Method
How we built this list
To be listed, a provider has to meet the first two criteria below; every entry is then compared on the other three, using only its own pages.
- 1
UK delivery for B2B firms. A UK office that delivers the work, and B2B clients or a B2B service named on its own site.
- 2
AEO or GEO as a real service line. A dedicated AEO, GEO or AI search service page, not an SEO page with a new heading.
- 3
Evidence of implementation. What its own pages say it changes on your site, quoted, rather than what it reports.
- 4
Published price. The price it publishes, linked, and "Not published" where there is none. We never estimate.
- 5
A clear engagement model. Who does the work and the minimum term, where its pages state them.
At a glance
Which UK AEO agencies make the changes on your site?
Every agency below says on its own pages that it changes something on your site, from structured data alone to full content and technical work; the table shows how far each one goes, the price it publishes and its minimum term.
| Provider | Based in | Best fit | Makes changes on your site | Published price from | Minimum term |
|---|---|---|---|---|---|
| AEOscore(ours, the publisher) | Cheltenham | Mid-market B2B teams that want the changes made, on a monthly contract | Yes, on Monitor + Strategist | £99 a month; £1,495 with the changes made | Monthly |
| Blend | Reading | B2B teams on HubSpot that want AEO tied to pipeline | Schema implementation listed | From £6,000 a month | Not stated |
| Clarity | London | B2B technology brands that want GEO led by PR | Yes ("We deliver technical work") | Not published | Not stated |
| ORRJO | Glasgow | UK B2B firms of roughly 20 to 250 staff | Yes ("ORRJO fixes the site") | From £1,250 a month | 3 to 12 months |
| POLARIS | Chalfont St Peter | B2B firms that want one agency for the whole programme | Yes for schema and llms.txt | From £3,000 a month | Not stated |
| Whitehat SEO | London | HubSpot-based B2B teams that want rolling monthly terms | Yes, on Done-For-You | From £1,967 a month; done for you from £2,967 | 30-day rolling |
| MarGen | Sheffield | B2B brands that want citation work with PR | Restructures content and adds schema; who deploys not stated | From £2,950 a month | 3 to 12 months |
| Rank4AI | Colchester | Buyers who want an AI-only specialist with prices on the page | From the £1,500 tier | From £800 a month; site work from £1,500 | 3 to 6 months |
| Tilio | Near Exeter | Teams that want an AI-only specialist to make agreed fixes | Yes, within a delivery allowance | Not published | Not stated |
| Found | London | Firms that want a search agency with its own AI tracker | Yes for structured data and llms.txt | Not published | Not stated |
| Impression | Nottingham | Larger B2B teams that want GEO with technical SEO and PR | Schema yes; some work as guidance | Not published | Not stated |
| Passion Digital | London | Firms that want GEO inside a performance marketing agency | Schema and content ("We optimise structured data") | Not published | Not stated |
| Push | London | Larger budgets that want technical, content and PR in one team | Yes ("Our team handles the technical tweaks") | Not published | Not stated |
| The SEO Works | Sheffield | Mid-market firms that want AEO inside a large SEO agency | Yes ("We can add schema") | Not published | Not stated |
Tracker-only tools: they report, your team implements
None of these four says it changes your site: they report what the engines say and leave the changes to your team. Engines asked this question name Profound and Peec AI more than any agency.
| Tool | What it does | Makes changes on your site | Published price from |
|---|---|---|---|
| Profound | Tracks answers on up to nine engines on Enterprise, with agents for recurring marketing work | No: reports and suggests | Free 7-day trial, then Enterprise at a custom price |
| Peec AI | Tracks mentions, citations and sentiment on three engines chosen from six, with recommended actions | No: recommends | From $95 a month, 50 prompts |
| Otterly.AI | Tracks four core engines, more as add-ons, with recommendations and a crawlability audit | No: recommends | From $29 a month, 15 prompts |
| Semrush AI Toolkit | AI visibility reports inside Semrush for ChatGPT, Google AI, Gemini and Perplexity | No: flags blockers and recommends | $99 a month per domain, billed annually |
Prices from each vendor’s own pricing page on 2 November 2026. More detail: how AEOscore compares.
Implementation vs reporting
What is the difference between an AEO agency and an AI visibility tool?
An AI visibility tool tells you which AI answers miss you and who they name instead, while an AEO agency changes your pages, fixes the technical blockers and ships the changes so those answers start naming you.
What implementation means in practice
Implementation means someone changes your pages, your listings and your technical setup, then measures whether the answers moved:
- The answer at the top. The page that should win a question opens with a plain answer an engine can lift.
- Pricing, FAQ and comparison pages rewritten. Price, terms and who you suit stated in words, not behind a form.
- The same facts everywhere. Name, services, prices and locations consistent across your site and listings, so engines stop hedging.
- Crawler access. AI bots allowed in, with nothing in robots.txt or a firewall blocking them.
- Technical housekeeping. Structured data, sitemaps and speed done properly, as hygiene rather than a lever.
- Other people's pages. Listings, reviews and roundups, because engines lean on third-party sources.
- Shipped and re-measured. Each change dated and checked against the same questions weeks later.
The detail: what gets fixed, who does the implementation, monitoring vs fixing, the free AI robots checker and why Perplexity cites your competitor.
Why being named matters to B2B buyers
UK buyers already ask AI tools, AI Overviews sit on most comparison searches, and a brand cited in the Overview keeps more of its clicks:
- 54% of UK adults now use AI tools such as ChatGPT, Copilot or Gemini, rising to 79% of 16 to 24 year olds. Ofcom, UK adults' media and online lives revealed, 2 April 2026.
- In our 304-query sample of UK B2B searches, 88% of comparison queries ("X vs Y", "best X for") showed an AI Overview. AEOscore UK AI Overview study, 17 August 2026.
- Organic click-through on informational queries averaged 2.07% when the brand was cited in the AI Overview and 0.94% when it was not (2025 data, 53 brands). Seer Interactive, April 2026.
“Most teams I talk to already know which answers they're missing. What they haven't got is someone with time to write the page.”
Provider by provider
Who each one suits, and where it is weaker
Each provider below is described from its own pages, in its own words where we quote, with the price and term it publishes and one weakness, ours included.
AEOscoreours
Best fit: Mid-market B2B teams that want the changes made, on a monthly contract.
AEO service with its own tracking software · Cheltenham, Gloucestershire (Goreblimey Ltd, company no. 07582417) · tracking: own software on six engines (ChatGPT, Claude, Gemini, Perplexity, AI Overviews and AI Mode), weekly on Monitor, daily on Monitor + Strategist
- On your site:
- On Monitor + Strategist, a strategist and developer day each month making the changes: answer blocks, new pages, crawler rules and SEO fixes, as pull requests for sites on GitHub, plus listing outreach.
- Price and term:
- £395 one-off AI Visibility Audit, credited against your first month, £99 a month Monitor, £1,495 a month Monitor + Strategist. Monthly, cancel anytime. Free AEO score first, no card.
- Where it is weaker:
- One named expert, not an agency team: no bench for a large content or PR programme, and no published case studies yet.
B2B agencies
Blend
Best fit: B2B teams on HubSpot that want AEO tied to pipeline.
B2B marketing agency (Blend Marketing Ltd) · Reading (Caversham), with an office in Atlanta · tracking: Scrunch, with HubSpot for pipeline
“AEO services that put your brand inside the answer” (Blend’s own page)
- On your site:
- "Structured data and schema markup implementation across priority pages", answer-ready content and mention building; beyond schema, the page does not say who edits your site.
- Price and term:
- "Our Essential AEO service starts from £6,000 per month"; Advanced from £11,000 (its own roundup, February 2026). Term not stated.
- Where it is weaker:
- The highest published entry price on this page.
Clarity
Best fit: B2B technology brands that want GEO led by PR.
B2B technology marketing and PR consultancy · London, plus Amsterdam, New York and Sydney (Clarity London Ltd, incorporating 93x) · tracking: Surfacd, its own platform
“Generative engine optimisation services that secure your brand's authority in AI answers” (Clarity’s own page)
- On your site:
- "We deliver technical work that supports performance across AI answers and answer engines", plus content and authority built "via PR and high-quality citations".
- Price and term:
- Not published; minimum term not stated.
- Where it is weaker:
- No prices or terms published, and it is aimed at technology brands.
ORRJO
Best fit: UK B2B firms of roughly 20 to 250 staff.
B2B marketing and lead generation agency · Glasgow, with a registered office in London (ORRJO Limited) · tracking: its own ORRJO Platform
“Named when your buyers ask AI for a shortlist.” (ORRJO’s own page)
- On your site:
- "ORRJO fixes the site, answers the questions your buyers ask, earns the mentions the engines read": on Foundation, schema and two answer blocks a month.
- Price and term:
- Audit £750; Foundation £1,250 a month, "3 months minimum, then monthly"; larger tiers priced on a call, on 6 or 12-month contracts. All plus VAT.
- Where it is weaker:
- Tiers above Foundation are priced on a call, on 6 or 12-month contracts.
POLARIS
Best fit: B2B firms that want one agency for the whole programme.
B2B SEO and GEO agency · Chalfont St Peter, Buckinghamshire (Polaris Consulting Group Ltd) · tracking: LLM visibility tracking, tool not named
“Your customers are asking AI who to buy from. Right now, it isn't saying you.” (POLARIS’s own page)
- On your site:
- JSON-LD schema and llms.txt, which it will "implement and maintain", plus content restructuring, entity work and digital PR.
- Price and term:
- Priced "similar to our SEO Pricing": SME campaigns £3,000 to £5,000 a month, up to £19,500 for enterprise. Term not stated.
- Where it is weaker:
- No AEO-specific price: it points to its SEO pricing, from £3,000 a month.
Whitehat SEO
Best fit: HubSpot-based B2B teams that want rolling monthly terms.
B2B AEO and inbound agency, HubSpot partner · London W12 (White Hat SEO Limited) · tracking: Otterly.AI or Ahrefs Brand Radar, plus HubSpot
“We help B2B companies get cited in AI-generated answers through structured content” (Whitehat SEO’s own page)
- On your site:
- Done-For-You is "Full AEO execution: content creation, schema deployment, AI crawler configuration"; on Done-With-You, "You execute with our framework and ongoing support."
- Price and term:
- Done-With-You from £1,967 a month, Done-For-You from £2,967, excluding VAT, on "30-day rolling contracts".
- Where it is weaker:
- Done for you starts at £2,967 a month; below that, your team executes.
AI search specialists
MarGen
Best fit: B2B brands that want citation work with PR.
AI citation specialist · Sheffield (MarGen Holdings Ltd) · tracking: tool not named
“AI citation authority for high-value B2B brands” (MarGen’s own page)
- On your site:
- "We restructure so the direct answer comes first", plus schema, entity and crawler fixes and, from the second package, digital PR; who deploys the changes is not stated.
- Price and term:
- £2,950 a month (3-month minimum), £5,950 (12 months), from £12,950; the £2,950 audit is credited if you start within 30 days.
- Where it is weaker:
- Minimum terms of 3 to 12 months.
Rank4AI
Best fit: Buyers who want an AI-only specialist with prices on the page.
AI search specialist · Colchester (Rank4AI Ltd) · tracking: tool not named
“We focus only on AI search. No SEO retainers. No PPC. Just AI recommendations.” (Rank4AI’s own page)
- On your site:
- Site work starts at the £1,500-a-month Full Agency tier; for Ecosystem work, "we do not touch your site, your code or your current setup".
- Price and term:
- Ecosystem £800 to £2,500 a month; Full Agency £800 to £5,000+; Advisory £1,000 to £3,000; "3-month minimum, ideally 6".
- Where it is weaker:
- Site work starts at £1,500, and its FAQ says most engagements are 6 months minimum.
Tilio
Best fit: Teams that want an AI-only specialist to make agreed fixes.
AI search specialist · Near Exeter, Devon (a trading name of Luto Ventures Ltd) · tracking: its own weekly index, Vantage
“Tilio was set up for AI search, not added to an SEO menu.” (Tilio’s own page)
- On your site:
- "We make and check the agreed technical fixes within your delivery allowance", plus content and outreach; publishing in your CMS is an add-on.
- Price and term:
- "There are no packages and no published minimum fee."
- Where it is weaker:
- No price list, and CMS publishing costs extra.
Full-service agencies with an AEO service
Found
Best fit: Firms that want a search agency with its own AI tracker.
Full-service search agency with a B2B sector page · London (Hatton Garden), plus New York · tracking: Luminr, its own platform
“Using Luminr, we continually track how and where AI engines surface your brand” (Found’s own page)
- On your site:
- "We implement and maintain comprehensive structured data (including llms.txt and JSON-LD)", plus entity work, content, digital PR and links.
- Price and term:
- Not published; minimum term not stated.
- Where it is weaker:
- No prices or minimum term on its site.
Impression
Best fit: Larger B2B teams that want GEO with technical SEO and PR.
Full-service digital agency with a B2B sector; its GEO case study is Tensar, a geosynthetics manufacturer · Nottingham, with offices in London, Manchester and New York (Impression Digital Ltd) · tracking: unnamed tools, plus GA4
“Ultimately, the value of GEO is in its ability to drive more revenue for your business and feed your sales pipeline.” (Impression’s own page)
- On your site:
- Content restructuring, entity work, technical SEO, "Implementing relevant schema across your site" and PR; some technical work is offered as "guidance on how to implement changes".
- Price and term:
- Not published; minimum term not stated.
- Where it is weaker:
- No prices published, and some technical work comes as guidance.
Passion Digital
Best fit: Firms that want GEO inside a performance marketing agency.
Search-led performance marketing agency with a B2B service page · London, Holborn (Passion Digital Ltd) · tracking: Otterly
“If you don't shape your AI presence, AI will do it for you.” (Passion Digital’s own page)
- On your site:
- "We optimise structured data and schema markup" and tailor content "with AI conversational formatting"; its main AI search page does not say who publishes the changes.
- Price and term:
- Not published; minimum term not stated.
- Where it is weaker:
- No prices, terms or minimum spend published on any page we checked.
Push
Best fit: Larger budgets that want technical, content and PR in one team.
Full-service digital agency with a B2B SEO service · London, with offices abroad (Push Group) · tracking: GEO tools, none named
“Get Chosen by AI, Not Just Searched.” (Push’s own page)
- On your site:
- "Our team handles the technical tweaks, content updates, and authority-building needed to get you noticed by AI", including schema and AI crawler access.
- Price and term:
- Not published; its own roundup (April 2026) puts mid-market AEO programmes at around £5,000 to £10,000 a month.
- Where it is weaker:
- No fees on its service page, and no tracking tools named.
The SEO Works
Best fit: Mid-market firms that want AEO inside a large SEO agency.
Full-service SEO agency that states B2B experience · Sheffield, with offices in London and Leeds; founded 2009 · tracking: unnamed "enterprise level tools"
“Getting seen now means being the answer, not just being on the list.” (The SEO Works’s own page)
- On your site:
- Schema, llms.txt, question-and-answer rewrites refreshed "every few months", digital PR and listings; "We Handle the Technical Bits".
- Price and term:
- Not published; quote on request.
- Where it is weaker:
- Prices by quote only, and its tracking tools are not named.
Price
What does AEO cost in the UK for a mid-market B2B company?
Agency-published figures put UK mid-market AEO programmes at about £1,500 to £10,000 a month in 2026, while AEOscore is £99 a month to track and plan, £1,495 a month with the changes made, and £395 for a one-off audit credited against your first month.
No independent survey of UK AEO fees exists. These are the figures agencies publish about the market:
- SEOCompare UK AI SEO Pricing Index (12 agencies) (June 2026): Median starting retainer £2,500 a month; range £1,500 to £8,000.
- POLARIS (5 May 2026): Standalone GEO £3,000 to £10,000 a month; £2,500 to £7,000 added to an SEO retainer.
- Push (2 April 2026): Mid-market programmes from around £5,000 to £10,000 a month.
- Web Choice UK (4 May 2026): £1,500 to £10,000 a month.
Every one of those figures comes from a business with something to sell, us included. AEOscore’s prices in one line: £395 one-off AI Visibility Audit, credited against your first month, £99 a month Monitor, £1,495 a month Monitor + Strategist. Prices in pounds, excluding VAT; full detail on the pricing page.
Shortlist in four questions
How do I tell whether an agency implements or only hands over a report?
Ask who touches your website, in which week, and what ships in month one: a provider that implements names a person and the page changes, while a reporting provider describes a dashboard and a recommendations document.
- 1
Who does the implementation?
Ask for a name and how changes reach your site: CMS access, pull requests or a ticket to your developer.
- 2
What gets changed in month one?
Ask for the pages and fixes, in order. A provider that only reports will describe an audit.
- 3
How is progress measured?
Ask which engines, how often, and whether you see the raw answers and sources before and after each fix.
- 4
What happens if nothing moves in 12 weeks?
AI answers usually take 4 to 12 weeks to reflect a change, so ask what changes next and whether you can leave. Terms here run from monthly to twelve months.
Why it takes weeks: how long AEO takes and publish, wait, re-ask.
“Ask any agency, us included, who'll be editing your site in the first month and which pages. If they can't name a person, I'd keep looking.”
Fit
Where AEOscore fits, and where it does not
AEOscore fits a mid-market B2B team that wants one named expert making the changes, with daily measurement, on a monthly contract; a full-service agency or an enterprise platform is the better buy in the cases below.
- You need a large content or digital PR programme, with a bench of writers and PR people: a full-service agency such as The SEO Works, Impression or Push.
- You run many brands, markets or languages and have an in-house team to act on the data: an enterprise platform such as Profound.
- You have developers and writers with time to act, and only need the data: a tracker, or AEOscore Monitor at £99 a month.
- You want published client case studies before you buy: an agency that publishes them; AEOscore has none published yet.
If you want the changes made by one named expert, see what Monitor + Strategist includes and AEO for mid-market marketing teams.
“I won't promise you a spot in ChatGPT, and I'd be wary of anyone who does. You'll see the answers every week and whether they moved after each change.”
Original check
How other UK roundups rank
Most UK roundups of AEO agencies are written by agencies that put themselves first: 14 of the 17 lists we found do.
| Publisher | Dated | Listed first |
|---|---|---|
| ORRJO | 14 October 2026 | ORRJO |
| POLARIS (AEO list) | 19 May 2026 | POLARIS |
| POLARIS (GEO list) | 5 May 2026 | POLARIS |
| Push | 2 April 2026 | Push |
| MarGen | 9 March 2026 | MarGen |
| Clarity | October 2026 | Clarity |
| Tilio | 30 October 2026 | Tilio (then alphabetical, unranked) |
| Rank4AI | 1 October 2026 | Rank4AI |
| growth.cx | 8 October 2026 | growth.cx |
| IgniteStack | 10 August 2026 | IgniteStack (disclosed) |
| Bubblegum Search | Not shown | Bubblegum Search |
| Passion Digital | 11 May 2026 | Passion Digital |
| Found | 1 March 2026 | Found |
| Web Choice UK | 4 May 2026 | Web Choice UK |
| Sunny Patel | 12 September 2026 | Distinctly (Sunny Patel second, disclosed) |
| SEOCompare | 20 October 2026 | Found (publisher sells agency matching) |
| Sort The Clicks | 22 July 2026 | Grouped by price band, includes itself |
Dates are the latest shown on each page when we checked it on 2 November 2026.
Fairness
Providers we checked and left out
Engines and other roundups name these for the same question; each misses one of the first two criteria above.
- Distinctly: Its About page describes its clients as "ambitious B2C brands", and GEO sits in an AI hub rather than a standalone service page.
- Brave Bison (and Builtvisible): Brave Bison, which absorbed Builtvisible, has a GEO page, but it states no B2B focus and its case studies are consumer brands. Roundups still list Builtvisible under the old name.
- Click Consult: Now at click.co.uk as an IQVIA business; we found an AI search content hub but no AEO or GEO service page.
- ClickSlice: Has AEO and GEO pages and month-to-month terms, but its background is ecommerce and Shopify, with no B2B focus stated.
FAQ
UK AEO agencies, asked directly
- What should a mid-market B2B marketing team look for in an AEO partner?
- UK-based delivery, a named person making the changes on your site, published prices and terms, tracking of your real buyer questions on every major AI engine each week, and a written plan for every gap that then gets shipped and re-measured.
- How long does AEO work take to show results?
- Plan on 4 to 12 weeks from a fix going live to AI mentions you can rely on: engines that search the web while answering, such as ChatGPT search and Perplexity, can pick up a fix within days on a narrow question, while broad questions usually take 8 to 12 weeks or longer.
- Is AEO the same as GEO or SEO?
- AEO and GEO are two labels for the same discipline, getting named in AI-generated answers, while SEO is about ranking links on a results page: the technical foundations overlap, but what you measure is different.
- Can an agency guarantee I will be named in ChatGPT?
- No: AI engines choose their own sources and their answers cannot be bought, so judge a provider on measured movement in how often you are named on agreed questions, not on promises.
- Why do AEO agency roundups put their own agency first?
- Because most of them are written by agencies. In 14 of the 17 UK roundups we found, the publisher listed itself first. This page lists AEOscore first too, so check each claim against the provider's own page, linked from every entry.
- Is AEOscore an agency?
- AEOscore is an AEO service with its own tracking software, run by Goreblimey Ltd (company no. 07582417) in Cheltenham. The work on your site is done by one named expert, Olly, a full-stack developer and AEO consultant, with no account team in between.
Method
Method and review schedule
Reviewed 2 November 2026; this page is reviewed quarterly, and the next review is due February 2027.
Every provider fact was checked on that provider’s own pages, and each name links to the page we read. We did not hire any of them, so this compares what each one says it does, not results. The order is ours first, as disclosed, then B2B agencies, AI search specialists and full-service agencies, alphabetical within each group: there is no ranking.
AEOscore is run by Goreblimey Ltd, Cheltenham, company no. 07582417. How AEOscore measures how often a business is named: methodology. AEO, GEO and SEO compared: GEO vs SEO for B2B.
Spotted something a provider changed? Tell us and we will correct it with a dated note.
See what the engines say about you first
Before you brief any agency, get the free AEO score: your buyer questions on all six engines, who gets named instead of you, human-checked within 1 to 2 working days. No card.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Google AI Mode