Quick tips · Quick tip 28
Ask the tool for its formula.
This is the 20-second version. See a published formula in full: every weight, a worked example and how much our own score moves
Your AI visibility score is 42. What’s in it?
Ask the tool for its formula. Weights, engines, how many questions. If a tool won’t show you, keep its number out of your report.
A number you can’t check is a guess.
Why it matters
Tools weight different things, so an AI visibility score with no published formula cannot be checked by hand or explained to a board.
Do this today
- 1Ask each vendor for the formula and its weights, the engines it asks, and how many questions sit behind the score.
- 2Ask to see the answers behind one week's number, and check one reading by hand.
- 3Compare the tool with itself over time, never its number with another tool's, and report the trend rather than a single week.
Read more in the glossary
The same 20-second tip we post as a Short. Plays silently; the button turns the sound on.
What's your AEO score?
Send your domain and a named expert will run it through all six engines, score the results and email your report within 1 to 2 working days. Free, no card, no signup.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Google AI Mode