AI Search Pulse / Online accountants
Crunch
crunch.co.uk
Crunch ranks 1st of 25 in UK online accountants AI answers: named in 166 of 356 answers (46.6%, ±8.3). Strongest on Google AI Mode (63.3%), weakest on ChatGPT (25.0%). Named in 49 of 60 questions.
Headline figures
- Visibility
- 46.6% ±8.3
- Named in
- 166 of 356 answers
- Rank
- 1st of 25
- Change
- First reading
The ± is the margin of error: if we had asked a different mix of similar questions, the figure would land inside this range 95 times in 100.
Visibility over time
| Scan | Visibility | 95% range |
|---|---|---|
| 3 November 2026 | Visibility: 46.6% | 95% range: 38.5% to 55.1% |
Engine by engine
| Engine | Crunch | Category average |
|---|---|---|
| ChatGPT | Crunch: 25.0% (15 of 60) | Category average: 8.1% |
| Claude | Crunch: 61.7% (37 of 60) | Category average: 14.5% |
| Gemini | Crunch: 55.0% (33 of 60) | Category average: 17.3% |
| Perplexity | Crunch: 36.7% (22 of 60) | Category average: 11.5% |
| Google AI Overviews | Crunch: 37.5% (21 of 56) | Category average: 8.9% |
| Google AI Mode | Crunch: 63.3% (38 of 60) | Category average: 10.1% |
The questions
Crunch was named in 49 of 60 questions.
| Question | Crunch named by | Others named instead |
|---|---|---|
| Who's the cheapest accountant for a sole trader who needs self-assessment and Making Tax Digital? | Crunch named by: Claude | Others named instead: Taxez (3 engines), The Accountancy Partnership (2 engines), Mazuma (1 engine), Sleek (1 engine) |
| My sole-trader turnover is over £50k. Which accountants handle MTD quarterly updates for a fixed monthly fee? | Crunch named by: Claude, Gemini, Google AI Mode | Others named instead: Goforma (1 engine), Gorilla Accounting (1 engine), Mazuma (1 engine), The Accountancy Partnership (1 engine) |
| What's the best online accountant for a self-employed sole trader in the UK? | Crunch named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| Which online accountants are best for a self-employed tradesperson doing their first tax return? | Crunch named by: Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: Gorilla Accounting (1 engine), Mazuma (1 engine), The Accountancy Partnership (1 engine) |
| Is an online accountant as good as a high street accountant for a sole trader, and which online firms are most recommended? | Crunch named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode | Others named instead: More Than Accountants (1 engine), Taxez (1 engine) |
| How much should a sole trader expect to pay an online accountant each month, and which firms are best value? | Crunch named by: Claude, Gemini, Perplexity, Google AI Mode | Others named instead: Sleek (1 engine) |
| Which online accountants can get a sole trader ready for Making Tax Digital before the £30,000 threshold arrives in April 2027? | Crunch named by: Claude, Gemini, Perplexity, Google AI Mode | Others named instead: None |
| Who's the best accountant for a VAT-registered online seller in the UK? | Crunch named by: Google AI Overviews, Google AI Mode | Others named instead: Sleek (2 engines), Goforma (1 engine) |
| Which online accountancy firms include bookkeeping software in a fixed monthly fee for sole traders? | Crunch named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| Which online accountants for the self-employed have the best reviews? | Crunch named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode | Others named instead: Gorilla Accounting (1 engine), TaxAssist Accountants (1 engine), The Accountancy Partnership (1 engine) |
| How do I switch accountants as a sole trader, and which online firms make it easy? | Crunch named by: Claude, Gemini, Google AI Mode | Others named instead: The Accountancy Partnership (2 engines), Gorilla Accounting (1 engine), Sleek (1 engine) |
| Which accountant suits a sole trader with a side business alongside a full-time job? | Crunch named by: Gemini, Google AI Mode | Others named instead: Mazuma (1 engine), Sleek (1 engine), The Accountancy Partnership (1 engine) |
| Which online accountants offer a low-cost plan for sole traders earning under £20k a year? | Crunch named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews | Others named instead: None |
| Which accountants give sole traders an app to snap receipts and track expenses? | Crunch named by: Claude, Gemini, Perplexity | Others named instead: None |
| Should a sole trader use an online accountant or just accounting software, and which accountants are worth paying for? | Crunch named by: Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| What's the best online accountant for a one-person limited company in the UK? | Crunch named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| What's a fair monthly fee for a limited company accountant in the UK, and who offers it? | Crunch named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode | Others named instead: Accountancy Cloud (1 engine) |
| Which accountant can handle company formation, VAT and payroll for a new startup? | Crunch named by: Gemini, Google AI Mode | Others named instead: DNS Accountants (1 engine), Goforma (1 engine) |
| Which online accountants include a registered office address and company secretarial work in their limited company fee? | Crunch named by: Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| Is an online accountant as good as a local one for a small limited company, and which are most recommended? | Crunch named by: Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| HMRC has closed its free company tax return service. Which accountants file the CT600 and accounts for a small company at a fixed price? | Crunch named by: Claude, Gemini, Google AI Mode | Others named instead: Mazuma (1 engine) |
| Which online accountants specialise in ecommerce limited companies selling on marketplaces? | Crunch named by: Google AI Overviews | Others named instead: Sleek (1 engine) |
| Which online accountants for small limited companies have the best customer reviews? | Crunch named by: ChatGPT, Claude, Gemini, Google AI Overviews, Google AI Mode | Others named instead: Gorilla Accounting (1 engine), More Than Accountants (1 engine), Sleek (1 engine), The Accountancy Partnership (1 engine) |
| Which online accountants charge the least for a dormant or very small limited company? | Crunch named by: Gemini, Google AI Overviews, Google AI Mode | Others named instead: Cheaper Accountant (3 engines), Taxez (2 engines), Sleek (1 engine), The Accountancy Partnership (1 engine) |
| How easy is it to change accountant for my limited company partway through the year, and which online firms handle the handover? | Crunch named by: ChatGPT, Gemini, Google AI Overviews, Google AI Mode | Others named instead: Clever Accounts (1 engine), Goforma (1 engine), Sleek (1 engine) |
| Which accountants handle Companies House identity verification and confirmation statements for small companies? | Crunch named by: Claude, Gemini | Others named instead: None |
| Which accountant is best for a limited company with two directors and a few employees? | Crunch named by: Claude, Gemini, Google AI Overviews, Google AI Mode | Others named instead: Sleek (1 engine), The Accountancy Partnership (1 engine) |
| How do the big online accountancy firms compare for a small UK limited company? | Crunch named by: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: None |
| Which UK accountants give limited company clients a dedicated accountant rather than a call centre? | Crunch named by: Claude, Google AI Mode | Others named instead: The Accountancy Partnership (3 engines), DNS Accountants (2 engines), Gorilla Accounting (2 engines), Aardvark Accounting (1 engine), Caroola Accountancy (1 engine), Goforma (1 engine), Pearl Accountants (1 engine), SG Accounting (1 engine), TaxAssist Accountants (1 engine) |
| Which online accountants are most reliable about meeting filing deadlines for limited companies? | Crunch named by: Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: Pearl Accountants (1 engine), Sleek (1 engine) |
| Which online accountants are best for IT contractors worried about IR35? | Crunch named by: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: Brookson (1 engine), Caroola Accountancy (1 engine), Clever Accounts (1 engine), Goforma (1 engine) |
| Who are the best contractor accountants in the UK? | Crunch named by: ChatGPT, Gemini, Perplexity, Google AI Mode | Others named instead: SG Accounting (2 engines), Aardvark Accounting (1 engine), Brookson (1 engine), Caroola Accountancy (1 engine), Clever Accounts (1 engine), DNS Accountants (1 engine), Goforma (1 engine), Gorilla Accounting (1 engine), inniAccounts (1 engine) |
| How much do specialist contractor accountants charge per month in the UK? | Crunch named by: No engine | Others named instead: Sleek (3 engines), Aardvark Accounting (1 engine), Clever Accounts (1 engine), Goforma (1 engine), Gorilla Accounting (1 engine), SG Accounting (1 engine), The Accountancy Partnership (1 engine) |
| Which accountants are best for a contractor working through their own limited company outside IR35? | Crunch named by: Claude, Perplexity, Google AI Mode | Others named instead: Gorilla Accounting (2 engines), SG Accounting (2 engines), Aardvark Accounting (1 engine), Brookson (1 engine), Caroola Accountancy (1 engine) |
| Should a contractor use a specialist contractor accountant or a general online accountant, and which are recommended? | Crunch named by: Claude, Gemini, Perplexity, Google AI Mode | Others named instead: inniAccounts (1 engine) |
| Which accountancy firms can support a contractor who moves between umbrella and limited company work? | Crunch named by: Claude | Others named instead: Brookson (4 engines), Churchill Knight (4 engines), Caroola Accountancy (3 engines), Goforma (1 engine), Gorilla Accounting (1 engine), ICS Accounting (1 engine), SG Accounting (1 engine) |
| Which contractor accountants have the best reputation for customer service? | Crunch named by: ChatGPT, Claude | Others named instead: Aardvark Accounting (2 engines), Caroola Accountancy (2 engines), Gorilla Accounting (2 engines), inniAccounts (1 engine), SG Accounting (1 engine) |
| Which contractor accountants can close down my limited company when I stop contracting? | Crunch named by: Gemini, Google AI Overviews, Google AI Mode | Others named instead: Caroola Accountancy (2 engines), Churchill Knight (1 engine), DNS Accountants (1 engine), Goforma (1 engine) |
| Which contractor accountants include IR35 contract reviews in their fee? | Crunch named by: Claude, Google AI Mode | Others named instead: Goforma (3 engines), Brookson (2 engines), Caroola Accountancy (2 engines), Gorilla Accounting (1 engine), SG Accounting (1 engine) |
| Which contractor accountancy services offer the best value fixed fee with no hidden extras? | Crunch named by: ChatGPT, Claude, Google AI Mode | Others named instead: Gorilla Accounting (2 engines), Aardvark Accounting (1 engine), Caroola Accountancy (1 engine), SG Accounting (1 engine) |
| Which accountants specialise in locum doctors and other healthcare contractors? | Crunch named by: No engine | Others named instead: Goforma (2 engines), Gorilla Accounting (2 engines), Caroola Accountancy (1 engine) |
| How do the main UK contractor accountants compare on fees and what's included? | Crunch named by: Claude, Gemini, Perplexity, Google AI Mode | Others named instead: Aardvark Accounting (1 engine), Caroola Accountancy (1 engine), Gorilla Accounting (1 engine), inniAccounts (1 engine), SG Accounting (1 engine), Sleek (1 engine) |
| Which contractor accountants handle the VAT Flat Rate Scheme and the limited cost trader test? | Crunch named by: Claude, Gemini, Google AI Overviews, Google AI Mode | Others named instead: Aardvark Accounting (1 engine) |
| Which accountancy firms do UK IT contractors recommend most? | Crunch named by: ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode | Others named instead: Aardvark Accounting (1 engine), Brookson (1 engine), Caroola Accountancy (1 engine), Gorilla Accounting (1 engine), SG Accounting (1 engine) |
| Which contractor accountants offer a free switching service from my current accountant? | Crunch named by: Claude, Google AI Mode | Others named instead: SG Accounting (3 engines), Aardvark Accounting (2 engines), Goforma (2 engines), Gorilla Accounting (2 engines), inniAccounts (2 engines), Brookson (1 engine), TaxAssist Accountants (1 engine) |
| Which accountants are best for landlords with a few buy-to-let properties under MTD? | Crunch named by: No engine | Others named instead: Provestor (4 engines), RITA4Rent (4 engines), Gorilla Accounting (3 engines), Taxez (3 engines), UK Property Accountants (3 engines), DNS Accountants (2 engines), Mazuma (1 engine), TaxAssist Accountants (1 engine) |
| Which online accountants specialise in landlords and property income? | Crunch named by: Claude | Others named instead: Gorilla Accounting (4 engines), Provestor (4 engines), RITA4Rent (3 engines), Taxez (3 engines), UK Property Accountants (3 engines), DNS Accountants (2 engines), Clever Accounts (1 engine), Goforma (1 engine), TaxAssist Accountants (1 engine), The Accountancy Partnership (1 engine) |
| Which accountants charge the least to do tax returns for a landlord with five to ten rental properties? | Crunch named by: Google AI Mode | Others named instead: Taxez (3 engines), Provestor (1 engine), RITA4Rent (1 engine), UK Property Accountants (1 engine) |
| Which accountants help landlords who live abroad with the Non-Resident Landlord Scheme? | Crunch named by: No engine | Others named instead: RITA4Rent (2 engines), DNS Accountants (1 engine), Provestor (1 engine), UK Property Accountants (1 engine) |
| Which accountants are best for a landlord with properties held in a limited company? | Crunch named by: Google AI Overviews | Others named instead: DNS Accountants (4 engines), Provestor (4 engines), RITA4Rent (4 engines), UK Property Accountants (4 engines), Gorilla Accounting (3 engines), Taxez (2 engines) |
| Is a specialist property accountant better than a general online accountant for a landlord with five rental homes, and which are recommended? | Crunch named by: No engine | Others named instead: RITA4Rent (5 engines), Provestor (4 engines), UK Property Accountants (4 engines), Gorilla Accounting (3 engines), Taxez (3 engines), DNS Accountants (2 engines) |
| Which accountant suits an accidental landlord renting out one flat? | Crunch named by: Google AI Mode | Others named instead: Provestor (1 engine), RITA4Rent (1 engine), Sleek (1 engine), Taxez (1 engine) |
| Which accountants do letting agents and buy-to-let mortgage brokers recommend to landlords? | Crunch named by: No engine | Others named instead: Provestor (3 engines), RITA4Rent (3 engines), UK Property Accountants (3 engines), DNS Accountants (2 engines), Gorilla Accounting (2 engines), Taxez (2 engines), Goforma (1 engine), Mazuma (1 engine), TaxAssist Accountants (1 engine), The Accountancy Partnership (1 engine) |
| Which landlord accountants do property investors rate highly? | Crunch named by: Claude | Others named instead: RITA4Rent (4 engines), Provestor (3 engines), UK Property Accountants (2 engines), DNS Accountants (1 engine), Gorilla Accounting (1 engine), Taxez (1 engine) |
| Which online accountants offer a fixed annual fee for landlords with one or two properties? | Crunch named by: No engine | Others named instead: Taxez (4 engines), Provestor (3 engines), DNS Accountants (1 engine), Gorilla Accounting (1 engine), UK Property Accountants (1 engine) |
| I'm unhappy with my current accountant. Which firms are good for landlords looking to switch? | Crunch named by: No engine | Others named instead: Provestor (5 engines), RITA4Rent (5 engines), Taxez (4 engines), UK Property Accountants (4 engines), DNS Accountants (3 engines), Gorilla Accounting (2 engines) |
| Which accountants are good for landlords with a mix of long-term lets and holiday lets? | Crunch named by: No engine | Others named instead: DNS Accountants (2 engines), TaxAssist Accountants (2 engines), Provestor (1 engine), RITA4Rent (1 engine), Taxez (1 engine), The Accountancy Partnership (1 engine), UK Property Accountants (1 engine) |
| Which accountants can file the 60-day capital gains tax return when a landlord sells a rental property? | Crunch named by: No engine | Others named instead: Goforma (1 engine), TaxAssist Accountants (1 engine), UK Property Accountants (1 engine) |
| Which accountancy firms offer bookkeeping software designed for landlords? | Crunch named by: Claude, Gemini | Others named instead: Gorilla Accounting (1 engine), Provestor (1 engine), The Accountancy Partnership (1 engine) |
| Which accountants for landlords are known for answering questions quickly? | Crunch named by: No engine | Others named instead: Gorilla Accounting (4 engines), Taxez (3 engines), UK Property Accountants (3 engines), Provestor (2 engines), DNS Accountants (1 engine), RITA4Rent (1 engine), TaxAssist Accountants (1 engine), The Accountancy Partnership (1 engine) |
Where Crunch was named
A small sample of what the engines wrote. These are their own words: we have not verified what they say and they are not our view. The figures above count every answer, quoted or not.
ChatGPT,
What's the best online accountant for a self-employed sole trader in the UK?
Crunch - accountant + their own software
ChatGPT,
Is an online accountant as good as a high street accountant for a sole trader, and which online firms are most recommended?
Crunch - often mentioned for freelancers and sole traders; offers packages where you get both software and access to accountants for questions, tax returns and accounts.
ChatGPT,
Which online accountants for the self-employed have the best reviews?
Crunch - popular with freelancers and contractors
Claude,
What's the best online accountant for a self-employed sole trader in the UK?
Crunch, Making Tax Easy, GoSimpleTax (software with optional support), Ember and Countingup are the names that usually come up for sole traders.
Claude,
Which online accountants are best for a self-employed tradesperson doing their first tax return?
Crunch; Ongoing help from an online accountant with software included; It handles the return, and it also helps with registering as self-employed and with expenses.
Claude,
Is an online accountant as good as a high street accountant for a sole trader, and which online firms are most recommended?
Crunch: a well-known online firm that bundles software and accountancy.
Gemini,
Which accountant can handle company formation, VAT and payroll for a new startup?
Crunch Accounting: Excellent for solo founders and small startups.
Gemini,
HMRC has closed its free company tax return service. Which accountants file the CT600 and accounts for a small company at a fixed price?
Crunch / Sleek / Gorilla Accounting: Digital accountancy platforms designed for small companies and single-director businesses.
Gemini,
Which accountancy firms offer bookkeeping software designed for landlords?
Crunch: An online accountancy firm built entirely on its proprietary accounting software.
Perplexity,
Which online accountants can get a sole trader ready for Making Tax Digital before the £30,000 threshold arrives in April 2027?
Crunch - online accounting and tax service aimed at freelancers and sole traders; can handle bookkeeping, tax returns and MTD preparation.
Perplexity,
Which accountants give sole traders an app to snap receipts and track expenses?
Crunch - Its Snap app photographs receipts, extracts details such as date, supplier, value and VAT, and records them as expenses in the Crunch account.
Perplexity,
Should a sole trader use an online accountant or just accounting software, and which accountants are worth paying for?
Crunch; A sole trader wanting software plus access to qualified accountants; Packages include accountant support and tax guidance; useful if you want more than software alone.
Google AI Overviews,
What's the best online accountant for a one-person limited company in the UK?
Crunch : Combines proprietary cloud accounting software with dedicated human accountant support.
Google AI Overviews,
How easy is it to change accountant for my limited company partway through the year, and which online firms handle the handover?
Crunch : Offers a streamlined, tech-enabled onboarding and data transition process for small UK businesses.
Google AI Overviews,
Which online accountants are best for IT contractors worried about IR35?
Crunch: A popular full-service online accountant option combining digital bookkeeping tools with human accounting teams who understand contractor working structures.
Google AI Mode,
Which online accountants for the self-employed have the best reviews?
Crunch Best for: Freelancers and sole traders wanting an integrated app and real person oversight.
Google AI Mode,
How do I switch accountants as a sole trader, and which online firms make it easy?
Crunch Accounting : Highly established, offering dedicated accountant support bundled with their proprietary cloud software.
Google AI Mode,
What's the best online accountant for a one-person limited company in the UK?
Crunch: An all-in-one online accounting service built specifically for freelancers, contractors, and small limited companies.
Answers that did not name Crunch
A sample of up to 10 answers, not the full set.
ChatGPT
My sole-trader turnover is over £50k. Which accountants handle MTD quarterly updates for a fixed monthly fee?
Named instead: Mazuma, Gorilla Accounting
Claude
Who's the best accountant for a VAT-registered online seller in the UK?
Named instead: Goforma
Gemini
Who's the cheapest accountant for a sole trader who needs self-assessment and Making Tax Digital?
Named instead: The Accountancy Partnership, Mazuma, Taxez
Perplexity
Who's the cheapest accountant for a sole trader who needs self-assessment and Making Tax Digital?
Named instead: The Accountancy Partnership, Sleek, Taxez
Google AI Overviews
Who's the cheapest accountant for a sole trader who needs self-assessment and Making Tax Digital?
Named instead: Taxez
Google AI Mode
Which accountancy firms can support a contractor who moves between umbrella and limited company work?
Named instead: Brookson, ICS Accounting
ChatGPT
Which online accountants are best for a self-employed tradesperson doing their first tax return?
Named instead: The Accountancy Partnership, Mazuma, Gorilla Accounting
Claude
Which online accountants charge the least for a dormant or very small limited company?
Named instead: The Accountancy Partnership, Sleek, Cheaper Accountant, Taxez
Gemini
Who's the best accountant for a VAT-registered online seller in the UK?
Named instead: Sleek
Perplexity
My sole-trader turnover is over £50k. Which accountants handle MTD quarterly updates for a fixed monthly fee?
Named instead: The Accountancy Partnership, Goforma
Sources
- taxez.co.uk44 answers
- crunch.co.uk41 answers
- itcontracting.com34 answers
- sleek.com34 answers
- theaccountancy.co.uk30 answers
- expertsure.com27 answers
- myiva.co27 answers
- reddit.com24 answers
- contractoruk.com23 answers
- gorillaaccounting.com23 answers
Own site: linked in 47 of 166 answers that named Crunch (28.3%).
Neighbours in the ranking
Gorilla Accounting2nd, 33.7% ±6.0
The Accountancy Partnership3rd, 24.2% ±7.0
What would move this
Where the data points, not a promise of any result.
- Sources the other top-ranked companies are cited from: nephosgroup.com, acumon.com, uk.trustpilot.com
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