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Online accountants AI visibility ranking, UK

Crunch leads UK online accountants in AI answers: named in 166 of 356 answers (46.6%, ±8.3).

Measured on 3 November 2026. Published 4 November 2026.

Companies
25
Questions
60
Eligible answers
356
Completion
99.7%
Category average
11.8%
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Overviews
  • Google AI Mode

The ranking

25 companies shown

Rank 1Company: Crunchcrunch.co.ukVisibility: 46.6%±8.3166 of 356 answersChatGPT: 25.0%Claude: 61.7%Gemini: 55.0%Perplexity: 36.7%Google AI Overviews: 37.5%Google AI Mode: 63.3%Change: First reading
Rank 2Company: Gorilla Accountinggorillaaccounting.comVisibility: 33.7%±6.0120 of 356 answersChatGPT: 21.7%Claude: 18.3%Gemini: 73.3%Perplexity: 35.0%Google AI Overviews: 26.8%Google AI Mode: 26.7%Change: First reading
Rank 3Company: The Accountancy Partnershiptheaccountancy.co.ukVisibility: 24.2%±7.086 of 356 answersChatGPT: 13.3%Claude: 15.0%Gemini: 36.7%Perplexity: 38.3%Google AI Overviews: 17.9%Google AI Mode: 23.3%Change: First reading
Rank 4Company: Taxeztaxez.co.ukVisibility: 23.0%±6.582 of 356 answersChatGPT: 5.0%Claude: 36.7%Gemini: 41.7%Perplexity: 16.7%Google AI Overviews: 10.7%Google AI Mode: 26.7%Change: First reading
Rank 5Company: Sleeksleek.comVisibility: 19.7%±6.470 of 356 answersChatGPT: 6.7%Claude: 28.3%Gemini: 33.3%Perplexity: 16.7%Google AI Overviews: 25.0%Google AI Mode: 8.3%Change: First reading
Rank 6Company: Caroola Accountancycaroola.comVisibility: 16.9%±6.660 of 356 answersChatGPT: 18.3%Claude: 23.3%Gemini: 25.0%Perplexity: 16.7%Google AI Overviews: 8.9%Google AI Mode: 8.3%Change: First reading
Rank 7Company: Mazumamazumamoney.co.ukVisibility: 14.3%±4.251 of 356 answersChatGPT: 8.3%Claude: 21.7%Gemini: 21.7%Perplexity: 18.3%Google AI Overviews: 5.4%Google AI Mode: 10.0%Change: First reading
Rank 8Company: SG Accountingsg-accounting.co.ukVisibility: 12.9%±6.246 of 356 answersChatGPT: 10.0%Claude: 8.3%Gemini: 18.3%Perplexity: 11.7%Google AI Overviews: 14.3%Google AI Mode: 15.0%Change: First reading
Rank 9Company: Goformagoforma.comVisibility: 11.2%±3.540 of 356 answersChatGPT: 6.7%Claude: 31.7%Gemini: 3.3%Perplexity: 20.0%Google AI Overviews: 1.8%Google AI Mode: 3.3%Change: First reading
Rank 10Company: Aardvark Accountingaardvarkaccounting.co.ukVisibility: 11.0%±4.839 of 356 answersChatGPT: 8.3%Claude: 10.0%Gemini: 23.3%Perplexity: 3.3%Google AI Overviews: 10.7%Google AI Mode: 10.0%Change: First reading
Rank 11Company: Provestorprovestor.co.ukVisibility: 10.4%±5.537 of 356 answersChatGPT: 15.0%Claude: 10.0%Gemini: 15.0%Perplexity: 15.0%Google AI Overviews: 1.8%Google AI Mode: 5.0%Change: First reading
Rank 12Company: RITA4Rentrita4rent.co.ukVisibility: 9.6%±5.834 of 356 answersChatGPT: 10.0%Claude: 6.7%Gemini: 13.3%Perplexity: 13.3%Google AI Overviews: 7.1%Google AI Mode: 6.7%Change: First reading
Rank 12Company: UK Property Accountantsukpropertyaccountants.co.ukVisibility: 9.6%±5.134 of 356 answersChatGPT: 6.7%Claude: 13.3%Gemini: 18.3%Perplexity: 5.0%Google AI Overviews: 3.6%Google AI Mode: 10.0%Change: First reading
Rank 14Company: Brooksonbrookson.co.ukVisibility: 9.0%±4.732 of 356 answersChatGPT: 10.0%Claude: 23.3%Gemini: 3.3%Perplexity: 3.3%Google AI Overviews: 5.4%Google AI Mode: 8.3%Change: First reading
Rank 15Company: DNS Accountantsdnsassociates.co.ukVisibility: 8.1%±3.929 of 356 answersChatGPT: 6.7%Claude: 10.0%Gemini: 16.7%Perplexity: 5.0%Google AI Overviews: 8.9%Google AI Mode: 1.7%Change: First reading
Rank 16Company: Clever Accountscleveraccounts.comVisibility: 7.6%±3.427 of 356 answersChatGPT: 8.3%Claude: 20.0%Gemini: 5.0%Perplexity: 6.7%Google AI Overviews: 1.8%Google AI Mode: 3.3%Change: First reading
Rank 17Company: TaxAssist Accountantstaxassist.co.ukVisibility: 6.7%±2.524 of 356 answersChatGPT: 1.7%Claude: 5.0%Gemini: 13.3%Perplexity: 8.3%Google AI Overviews: 8.9%Google AI Mode: 3.3%Change: First reading
Rank 18Company: Osomeosome.comVisibility: 4.8%±2.917 of 356 answersChatGPT: 1.7%Claude: 5.0%Gemini: 5.0%Perplexity: 1.7%Google AI Overviews: 8.9%Google AI Mode: 6.7%Change: First reading
Rank 19Company: inniAccountsinniaccounts.co.ukVisibility: 4.2%±3.115 of 356 answersChatGPT: 6.7%Claude: 3.3%Gemini: 1.7%Perplexity: 6.7%Google AI Overviews: 3.6%Google AI Mode: 3.3%Change: First reading
Rank 20Company: Churchill Knightchurchill-knight.co.ukVisibility: 3.1%±3.111 of 356 answersChatGPT: 3.3%Claude: 3.3%Gemini: 1.7%Perplexity: 3.3%Google AI Overviews: 3.6%Google AI Mode: 3.3%Change: First reading
Rank 21Company: Cheaper Accountantcheaperaccountant.co.ukVisibility: 2.5%±3.19 of 356 answersChatGPT: 3.3%Claude: 1.7%Gemini: 3.3%Perplexity: 3.3%Google AI Overviews: 3.6%Google AI Mode: 0.0%Change: First reading
Rank 21Company: More Than Accountantsmorethanaccountants.co.ukVisibility: 2.5%±1.99 of 356 answersChatGPT: 0.0%Claude: 5.0%Gemini: 3.3%Perplexity: 3.3%Google AI Overviews: 3.6%Google AI Mode: 0.0%Change: First reading
Rank 23Company: Accountancy Cloudaccountancycloud.comVisibility: 0.8%±1.03 of 356 answersChatGPT: 0.0%Claude: 1.7%Gemini: 0.0%Perplexity: 0.0%Google AI Overviews: 1.8%Google AI Mode: 1.7%Change: First reading
Rank 23Company: ICS Accountingicsuk.comVisibility: 0.8%±1.03 of 356 answersChatGPT: 1.7%Claude: 0.0%Gemini: 0.0%Perplexity: 0.0%Google AI Overviews: 0.0%Google AI Mode: 3.3%Change: First reading
Rank 25Company: Pearl Accountantspearlaccountants.comVisibility: 0.6%±0.72 of 356 answersChatGPT: 3.3%Claude: 0.0%Gemini: 0.0%Perplexity: 0.0%Google AI Overviews: 0.0%Google AI Mode: 0.0%Change: First reading

What the engines were asked

60 questions, from question set online-accountants-q1 version 1. Questions marked modelled have no search volume behind them.

  • Finding a provider: 12
  • Comparing options: 7
  • Price: 9
  • Suitability: 12
  • Switching: 5
  • Reputation: 6
  • UK rules: 9
Sole traders (15 questions)
  1. Who's the cheapest accountant for a sole trader who needs self-assessment and Making Tax Digital? Price, modelled
  2. My sole-trader turnover is over £50k. Which accountants handle MTD quarterly updates for a fixed monthly fee? UK rules, search volume 90
  3. What's the best online accountant for a self-employed sole trader in the UK? Finding a provider, search volume 20
  4. Which online accountants are best for a self-employed tradesperson doing their first tax return? Suitability, search volume 20
  5. Is an online accountant as good as a high street accountant for a sole trader, and which online firms are most recommended? Comparing options, modelled
  6. How much should a sole trader expect to pay an online accountant each month, and which firms are best value? Price, search volume 70
  7. Which online accountants can get a sole trader ready for Making Tax Digital before the £30,000 threshold arrives in April 2027? UK rules, search volume 170
  8. Who's the best accountant for a VAT-registered online seller in the UK? Suitability, search volume 260
  9. Which online accountancy firms include bookkeeping software in a fixed monthly fee for sole traders? Finding a provider, modelled
  10. Which online accountants for the self-employed have the best reviews? Reputation, search volume 10
  11. How do I switch accountants as a sole trader, and which online firms make it easy? Switching, search volume 90
  12. Which accountant suits a sole trader with a side business alongside a full-time job? Suitability, modelled
  13. Which online accountants offer a low-cost plan for sole traders earning under £20k a year? Price, modelled
  14. Which accountants give sole traders an app to snap receipts and track expenses? Finding a provider, modelled
  15. Should a sole trader use an online accountant or just accounting software, and which accountants are worth paying for? Comparing options, modelled
Limited companies (15 questions)
  1. What's the best online accountant for a one-person limited company in the UK? Finding a provider, search volume 140
  2. What's a fair monthly fee for a limited company accountant in the UK, and who offers it? Price, search volume 210
  3. Which accountant can handle company formation, VAT and payroll for a new startup? Suitability, search volume 210
  4. Which online accountants include a registered office address and company secretarial work in their limited company fee? Finding a provider, modelled
  5. Is an online accountant as good as a local one for a small limited company, and which are most recommended? Comparing options, search volume 170
  6. HMRC has closed its free company tax return service. Which accountants file the CT600 and accounts for a small company at a fixed price? UK rules, modelled
  7. Which online accountants specialise in ecommerce limited companies selling on marketplaces? Suitability, search volume 110
  8. Which online accountants for small limited companies have the best customer reviews? Reputation, search volume 110
  9. Which online accountants charge the least for a dormant or very small limited company? Price, search volume 590
  10. How easy is it to change accountant for my limited company partway through the year, and which online firms handle the handover? Switching, modelled
  11. Which accountants handle Companies House identity verification and confirmation statements for small companies? UK rules, search volume 27,100
  12. Which accountant is best for a limited company with two directors and a few employees? Suitability, search volume 140
  13. How do the big online accountancy firms compare for a small UK limited company? Comparing options, modelled
  14. Which UK accountants give limited company clients a dedicated accountant rather than a call centre? Finding a provider, search volume 10
  15. Which online accountants are most reliable about meeting filing deadlines for limited companies? Reputation, search volume 720
Contractors (15 questions)
  1. Which online accountants are best for IT contractors worried about IR35? UK rules, search volume 50
  2. Who are the best contractor accountants in the UK? Finding a provider, search volume 320
  3. How much do specialist contractor accountants charge per month in the UK? Price, search volume 10
  4. Which accountants are best for a contractor working through their own limited company outside IR35? Suitability, search volume 40
  5. Should a contractor use a specialist contractor accountant or a general online accountant, and which are recommended? Comparing options, modelled
  6. Which accountancy firms can support a contractor who moves between umbrella and limited company work? Suitability, search volume 90
  7. Which contractor accountants have the best reputation for customer service? Reputation, search volume 30
  8. Which contractor accountants can close down my limited company when I stop contracting? Switching, search volume 260
  9. Which contractor accountants include IR35 contract reviews in their fee? Finding a provider, search volume 50
  10. Which contractor accountancy services offer the best value fixed fee with no hidden extras? Price, modelled
  11. Which accountants specialise in locum doctors and other healthcare contractors? Suitability, search volume 20
  12. How do the main UK contractor accountants compare on fees and what's included? Comparing options, modelled
  13. Which contractor accountants handle the VAT Flat Rate Scheme and the limited cost trader test? UK rules, search volume 30
  14. Which accountancy firms do UK IT contractors recommend most? Finding a provider, search volume 20
  15. Which contractor accountants offer a free switching service from my current accountant? Switching, modelled
Landlords (15 questions)
  1. Which accountants are best for landlords with a few buy-to-let properties under MTD? UK rules, modelled
  2. Which online accountants specialise in landlords and property income? Finding a provider, search volume 720
  3. Which accountants charge the least to do tax returns for a landlord with five to ten rental properties? Price, search volume 10
  4. Which accountants help landlords who live abroad with the Non-Resident Landlord Scheme? UK rules, modelled
  5. Which accountants are best for a landlord with properties held in a limited company? Suitability, search volume 10
  6. Is a specialist property accountant better than a general online accountant for a landlord with five rental homes, and which are recommended? Comparing options, search volume 110
  7. Which accountant suits an accidental landlord renting out one flat? Suitability, search volume 10
  8. Which accountants do letting agents and buy-to-let mortgage brokers recommend to landlords? Finding a provider, search volume 170
  9. Which landlord accountants do property investors rate highly? Reputation, search volume 10
  10. Which online accountants offer a fixed annual fee for landlords with one or two properties? Price, search volume 10
  11. I'm unhappy with my current accountant. Which firms are good for landlords looking to switch? Switching, search volume 70
  12. Which accountants are good for landlords with a mix of long-term lets and holiday lets? Suitability, search volume 10
  13. Which accountants can file the 60-day capital gains tax return when a landlord sells a rental property? UK rules, search volume 40
  14. Which accountancy firms offer bookkeeping software designed for landlords? Finding a provider, search volume 170
  15. Which accountants for landlords are known for answering questions quickly? Reputation, modelled

How each engine did

ChatGPTEligible answers: 60No AI answer: 0.0%Completion: 100.0%UK location: Sent
ClaudeEligible answers: 60No AI answer: 0.0%Completion: 100.0%UK location: Sent
GeminiEligible answers: 60No AI answer: 0.0%Completion: 100.0%UK location: Not sent
PerplexityEligible answers: 60No AI answer: 0.0%Completion: 100.0%UK location: Sent
Google AI OverviewsEligible answers: 56No AI answer: 5.1%Completion: 98.3%UK location: Sent
Google AI ModeEligible answers: 60No AI answer: 0.0%Completion: 100.0%UK location: Sent

Sources most cited

  1. taxez.co.uk71 answers
  2. itcontracting.com56 answers
  3. gorillaaccounting.com51 answers
  4. sleek.com51 answers
  5. reddit.com44 answers
  6. augustapp.com43 answers
  7. theaccountancy.co.uk42 answers
  8. crunch.co.uk41 answers
  9. expertsure.com41 answers
  10. contractoruk.com40 answers
  11. nephosgroup.com40 answers
  12. myiva.co38 answers
  13. goforma.com36 answers
  14. acumon.com28 answers
  15. uk.trustpilot.com25 answers
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Past scans

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3 November 2026currentCrunch (46.6%)25