Glossary / Measurement
AI sentiment
What is AI sentiment?
Last updated
In practice
Why it matters for AI visibility
A mention that damns faintly is not a win. Engines synthesise judgement from reviews, forums and press, and they repeat the consensus they find: solid but expensive, mixed customer service, good for small projects. Those framings, delivered in an assistant's neutral voice, carry unusual persuasive weight, because users experience them as a summary of everyone rather than one reviewer's view. Sentiment tracking reads what surrounds your name across engines and over time, which surfaces problems and assets that counts cannot: a caveat that appears in every ChatGPT answer traces back to a specific cluster of reviews you can address; an adjective the engines consistently award you is a differentiator worth doubling down on in your copy. It also catches drift early, when one engine's framing sours after ingesting fresh negative coverage, while the correction, honest fixes plus better source material, is still cheap.
Measurement
How AEOscore measures this
Every scanned answer that names the business is read and labelled positive, neutral or negative, and the single sentence that best shows that tone is stored verbatim as evidence, so a sour description can be traced to the source the engine was repeating. An answer that does not name you is recorded as not mentioned and counted through the mention rate, because an answer that names three rivals and not you is a result too. Negative and neutral answers are grouped by prompt and each gets a written diagnosis and fix. The manual version of the same method, with a five-label rubric that adds mixed for answers carrying both praise and a caveat, and a downloadable log, is in the tracking guide below.
What changed on this page
- : Added how AEOscore measures sentiment (three labels plus not mentioned, with the evidence sentence stored verbatim, and a written fix for negative and neutral answers) and linked the full tracking guide with its five-label manual rubric and free log template.
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