For small in-house SEO teams
AEO for a 1 to 3 person in-house SEO team
By Olly, founder of AEOscore, AEO consultant and full-stack developer, 20+ years in search7 min read
Can a one to three person in-house SEO team do AEO without a spare day a week?
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Google AI Mode
The objection
Built for teams with no spare hours
Our estimate, not yet a measured figure: two to four hours a month with a managed provider (approvals, access, one call), against five to fifteen hours a month to turn a monitoring dashboard into published pages, fixed crawler rules and won listings on your own.
Every AI visibility tracker on the market assumes there is someone whose job it is to read the dashboard and brief the people who write and publish. In a team of one to three that person does not exist. So AEOscore does not stop at the dashboard: the software turns each gap into a written plan, and on the top tier a named UK expert executes it. Your job shrinks to approvals, access and one call a month.
If you already run a tracker such as Peec AI and like it, keep it; the two sit side by side. The comparison for small teams is on Peec AI vs AEOscore, and the category split on monitoring vs fixing.
Handover
What you hand over, and what stays in-house
You keep approvals, access and the monthly call; AEOscore keeps the scanning, the fix plans, the housekeeping and, on the top tier, the writing, outreach and corrections.
Stays with you
- Approve the prompt panel (40 real buyer questions) in week one
- Give access: CMS or repo, robots.txt, Google Search Console
- Approve drafts and corrections before they go live
- One call a month to read the report and pick next month's priorities
- Forward the monthly report to whoever signs the budget
Handed to AEOscore
- Weekly scans across six engines and the score out of 100
- The written fix plan for every gap, with drafts
- Crawler access, llms.txt, sitemap and schema housekeeping
- On the Strategist tier: writing the pages, fixing access, running the listings outreach, correcting the facts
- Re-measurement and a before-and-after verdict per fix
Our estimate: two to four hours a month of your team's time on Monitor + Strategist; three to eight on Monitor, where your team builds from the plan. We will replace these with measured figures from client accounts once we have twelve weeks of them.
Hours and money
What it costs a small team, in hours and pounds
Over six months a tracker alone is the cheapest subscription and the most expensive in your team’s hours; Monitor + Strategist is the reverse, and Monitor sits between.
Managed: monitor and fix
AEOscore Monitor + Strategist
- Six-month cost
- £1,495 x 6 = £8,970 (about $12,100), ex VAT, monthly, cancel anytime
- Your hours
- 2 to 4 hours a month: approvals, access, one call
- Who closes the gaps
- A named UK expert, one day a month: writes the pages, fixes access, runs the outreach, corrects the facts
Monitor with plans
AEOscore Monitor, six engines
- Six-month cost
- £99 x 6 = £594 (about $802), ex VAT
- Your hours
- 3 to 8 hours a month: the plan tells you what to build, you build it
- Who closes the gaps
- Your team, from a written fix plan per gap with drafts on request
Tracker only
Peec AI Starter, three engines
- Six-month cost
- €85 x 6 = €510 (about £436); about €1,050 (£900) with all six engines
- Your hours
- 5 to 15 hours a month, 30 to 90 hours over six months
- Who closes the gaps
- Your team: reads the charts, writes the pages, fixes robots.txt, chases the listings
Tool prices are the vendors’ own, checked 18 August 2026; hours are our estimate until we publish measured figures. AEOscore prices exclude VAT.
First twelve weeks
What the first twelve weeks look like
Most teams see measurable movement in four to twelve weeks after fixes go live, depending on how often the engines re-crawl, how competitive the category is, and how much third-party source authority the brand already has.
Week 1
You approve the 40-question prompt panel and give access. We run the baseline scan across six engines and the crawlability check, and fix or specify anything blocking a crawler.
Weeks 2 to 4
The fix plan names the pages you are missing: direct answers, a named-rival comparison, a pricing page engines can quote. On Monitor your team builds them from the plan and drafts; on Strategist the expert writes them, you approve.
Weeks 3 to 8
Listings and third-party mentions on the sources the engines cite instead of you. Slow work, started early. On Strategist the outreach is done for you; on Monitor the plan lists the targets and what to do on each.
Weeks 4 to 12
Weekly re-measurement on the same prompts. Each fix carries a before-and-after verdict. One call a month to read the report and choose next month's priorities; the report is a link you can forward.
Tiers
Which tier fits a small team
Start with the free score. If it shows a gap and someone on the team has a spare day a week, Monitor at £99 is enough; if nobody has, Monitor + Strategist at £1,495 is the tier where the gaps get closed without your hours.
Monitor + Strategist
£1,495/month
+VAT where applicable
Everything in Monitor, plus we review and make the changes. A strategist and developer day every month, on your site and your channels, with the software doing the week-to-week work.
- Changes made on your site: answer blocks, new pages, llms.txt, crawler rules, plus the traditional SEO checks and fixes that hold answers back
- Sites that deploy from GitHub get fixes as pull requests into your build, continuously
- Daily scans across all six engines on Monitor + Strategist, so movement shows the day it happens
- Posts and replies scheduled and posted on your channels, with your sign-off
- Roundup and listing outreach sent for you
- 4 on-demand re-scans a month on top of the daily scans; before and after numbers in every report
- Monthly call with the named strategist
Monthly, cancel anytime. Nothing to pay until you have spoken.
Monitor
£99/month
+VAT where applicable
The loop, minus our hands. You make the changes; we show you exactly what, detect when it is live, and show whether the answers moved.
- 25 buyer questions across six engines, every week, keys included; grow the panel to 40 anytime
- Gaps with fix plans, briefs and full drafts
- Reputation: the tone of every answer that names you, sour ones diagnosed with a fix
- Paste-ready llms.txt and crawler rules
- Off-site: conversations to join, roundups to pitch, a weekly publishing plan with drafts
- 2 on-demand re-scans a month to check a shipped fix, on top of the weekly scan; outcome per fix
- Monthly report you can forward
Monthly, cancel anytime. Your own private instance.
“The usual first-scan finds are boring: a blocked crawler, no page that states your prices, and a rival on the listings you're not on. All fixable inside a month.”
“A dashboard doesn't write the comparison page. Somebody has to, and in a two-person team that somebody is already busy. That's the gap we built the top tier for.”
“If you've got an SEO with a spare day a week, buy Peec and keep the money. Our top tier exists for the teams that haven't.”
FAQ
Small in-house SEO teams: common questions
- Can a one-person SEO team do AEO at all?
- Yes: measurement takes an hour a month with a tool, and the fixes are project-shaped rather than daily, so a single SEO can run it if the fixes are specified for them or done for them. What breaks a one-person team is a dashboard that leaves the diagnosis to them.
- What do we hand over and what stays in-house?
- You keep approvals, access and the monthly call; AEOscore keeps the scanning, the fix plans, the housekeeping and, on the top tier, the writing, outreach and corrections. Nothing goes live without your sign-off.
- How many hours a month will it cost us?
- Our estimate is two to four hours a month on Monitor + Strategist and three to eight on Monitor, against five to fifteen to act on a tracker alone. These are estimates until we publish measured figures from client accounts.
- Which tier should a small team start on?
- Start with the free score. If it shows a gap and someone on the team has a spare day a week, Monitor at £99 is enough; if nobody has, Monitor + Strategist at £1,495 is the tier where the gaps get closed without your hours.
- Do we need a developer?
- Not on the Strategist tier: the expert is a full-stack developer and makes the changes himself, given access. On Monitor, someone needs to be able to publish a page and edit robots.txt, which most CMSs allow without a developer.
- What if we already pay for Peec AI or another tracker?
- Keep it if you like the daily charts: it makes a good independent check. AEOscore's fix plans work from our own scan, so the two run side by side without conflict.
Free score first, then decide
Send your domain and a named expert runs it through all six engines and emails your scored report within 1 to 2 working days. Free, no card, no signup.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Google AI Mode