What is the difference between an AEO tracker and an AEO service?

A tracker tells you which questions mention you and which cite a competitor, while a service also writes and ships the changes that move those answers.

How much should a three-person team expect to pay for AEO tooling?

Dedicated trackers start at about £21 to £75 a month for 15 to 75 questions, wider tools such as Scrunch and AthenaHQ cost about £185 to £220, enterprise platforms such as Profound and Conductor publish no price, and AEOscore is £99 a month with fix plans or £1,495 a month with the changes made.

Which AEO tool is best if nobody on the team is technical?

If nobody on the team can edit pages or change site settings, choose a provider that includes the implementation, because a dashboard of gaps you cannot act on changes no AI answers.

How many questions should a small SaaS team track?

Start with 25 to 40 real buyer questions covering your category, “best X for Y” questions, comparisons with named rivals and pricing, which is enough to see a pattern without paying for noise.

Do I need a separate AEO tool if I already pay for Semrush or Ahrefs?

Start with the AI add-on in the suite you already pay for, and add a dedicated tool only when you need more engines, more questions or someone to act on the findings.

How often should AI visibility be scanned?

Weekly is enough for most small teams, because AI answers move when content and citations change rather than by the hour, and daily scans earn their cost when you ship fixes every week and want to see the day an answer moves.

How long before an AEO tool shows improvement?

A tool on its own improves nothing: most businesses see the first movement in AI answers 4 to 12 weeks after the fixes go live, with live-search engines such as ChatGPT search and Perplexity moving first.

Is AEOscore a fair pick in this list?

AEOscore publishes this page, so read our entry with that in mind: we include it because tracking plus the work is a different kind of product, and we list the tools that cost less than ours with the same facts as everyone else.

Roundup / AEO tools for small in-house teams

The best AEO tools for a three-person in-house SaaS marketing team (2026)

By Olly, founder of AEOscore, AEO consultant and full-stack developer, 20+ years in searchPublished 2 November 202615 min read

Checked 2 November 2026 · next check December 2026 (monthly) · 17 tools compared, ours included

What are the best AEO tools in 2026 for a three-person in-house SaaS marketing team?

For a three-person SaaS team: AEOscore, the publisher of this list, for all six engines, Claude included, with the gaps fixed as well as found; Otterly.AI or Peec AI for tracking on a small budget; the AI add-on to Semrush, Ahrefs or HubSpot if you already pay for one; and Frase or Surfer for tracking inside a writing tool.

On this page

Cards on the table

AEOscore publishes this list and includes itself, first. The criteria are below, so you can judge whether that is fair.

Every fact about another tool comes from that vendor’s own pages, with a link and the date we checked. We did not buy or run the other tools, so this compares what each vendor publishes, not results. Several tools below cost less than ours, and we say where each one beats us.

54% of UK adults now use AI tools such as ChatGPT, Copilot or Gemini, rising to 79% of 16 to 24 year olds.

Ofcom, UK adults' media and online lives revealed, 2 April 2026

US Google users clicked a traditional result on 8% of visits when an AI summary appeared, against 15% when it did not; only 1% clicked a source inside the summary (900 adults, 68,879 searches, March 2025).

Pew Research Center, 22 July 2025

Organic click-through rate on informational queries in 2025 was 2.07% when the brand was cited inside the AI Overview and 0.94% when it was not (53 brands, 5.47M queries).

Seer Interactive, AIO impact on Google CTR: 2026 update, April 2026

Quick picks

Which AEO tool should a three-person SaaS team pick?

Pick by the one constraint that matters most to your team: hours to act on the findings, budget, the suite you already pay for, or how much content you write.

Nobody on the team has hours to make the changes
AEOscore Monitor + Strategist (ours): a named UK expert makes them, £1,495 a month.
Lowest monthly cost for daily tracking
Otterly.AI at $29 a month for 15 prompts, or Geoptie at $49 for 15 prompts on any four engines you pick.
You already pay for Semrush, Ahrefs or HubSpot
Its AI add-on first: Semrush $99 a month per domain, Ahrefs from $50 for your own prompts, HubSpot AEO $50.
You write a lot of content in-house
Frase from $39 a month billed yearly, or Surfer's AI Search Analytics from $82, with tracking beside the editor.
Claude and Perplexity included from the first plan
AEOscore Monitor (ours) at £99 a month for all six engines, or AthenaHQ at $295 a month for 11 models on credits.
Daily charts for 50 questions on three engines
Peec AI at €85 a month.

At a glance

How do the AEO tools for small teams compare?

Most of these tools track and report from about £21 to £220 a month, the enterprise platforms publish no prices, and AEOscore is the one here with a published monthly price for making the changes, at £1,495 a month.

Tool	Type	Starts at	Engines at that price	Makes the changes?	Named by the engines*	Best for
AEOscoreours	Monitor and fix	£99/mo Monitor; £1,495/mo with the changes made	All six, Claude included on every tier	Yes, on the £1,495 tier; fix plans on every tier	Publisher, not counted	Teams with no spare hours to make the changes
Ahrefs Brand Radar	Suite add-on	$50/mo (£40) for your own prompts	Six; Claude on custom prompts, metered	No: reports	58%	Teams already paying for Ahrefs
HubSpot AEO	Suite add-on	$50/mo ($45 annual)	ChatGPT, Gemini, Perplexity	No: recommends	74%	Teams already running on HubSpot
SE Visible (SE Ranking)	Suite add-on	£67/mo (£54 annual), 75 prompts	ChatGPT, AI Overviews, AI Mode, Gemini, Copilot	No: reports	Under 10%	Teams already using SE Ranking, or wanting prices in pounds
Semrush AI Visibility Toolkit	Suite add-on	$99/mo per domain, billed annually	ChatGPT, Google AI, Gemini, Perplexity	No: recommends	77%	Teams already paying for Semrush
AthenaHQ	Tracker	$295/mo ($245 annual); free tier	11, Claude included	No: specialist on Enterprise	10%	The widest engine coverage on a first paid plan
Geoptie	Tracker	$49/mo, 15 prompts	Any 4 of 7, Claude can be one	No: self-serve tools	12%	Choosing your own four engines on a small budget
Otterly.AI	Tracker	$29/mo (about £21), 15 prompts	ChatGPT, AI Overviews, Perplexity, Copilot; more as add-ons	No: recommends	65%	The lowest monthly cost for daily tracking
Peec AI	Tracker	€85/mo (about £73), 50 prompts	Choose 3; Claude on Enterprise	No: recommends	39%	Clean daily charts on 50 questions
Scrunch AI	Tracker	$250/mo (about £185), 125 prompts	ChatGPT, Perplexity, AI Overviews, Copilot	No: strategy calls on Enterprise	13%	Brands that expect to grow into an enterprise plan
AirOps	Content tool	Not published	Solo: ChatGPT only; Pro: 10+	No: content workflows; strategy service extra	19%	Teams producing content at volume
Clearscope	Content tool	$129/mo, 50 queries	ChatGPT, Gemini	No: helps you write	18%	Teams already grading content in Clearscope
Frase	Content tool	$39/mo billed yearly ($49 monthly)	ChatGPT, Google AI	No: helps you write and publish	22%	One person writing and tracking on one site
Surfer	Content tool	$82/mo billed yearly with AI tracking	ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini	No: helps you write	29%	Teams already writing in Surfer
Writesonic	Content tool	$99/mo ($79 annual), 50 prompts	ChatGPT, Gemini, AI Overviews	No: strategist on Enterprise	16%	Teams that want AI articles and tracking in one tool
Conductor	Enterprise	Not published	Not listed per plan	No: platform	Under 10%	Larger SEO teams with an enterprise budget
Profound	Enterprise	Free 7-day trial, then custom	Trial: 3; Enterprise: up to 9	No: AI agents draft content	47%	Enterprise teams with an analytics budget

*Share of the 118 AI answers to this page’s question, in our scans from 18 August 2026 to 2 November 2026, that named the company. Tools under 10% are here because at least four of the roundups the engines cite list them. Rough £ conversions at about $1.35 and €1.17 to the pound (ECB reference rates, 17 August 2026); prices themselves as verified on the date shown.

Which of these AEO tools track Claude?

AEOscore tracks Claude on every plan from £99 a month; of the other 16 tools here, only AthenaHQ includes it on its first paid plan ($295 a month), Geoptie lets you pick it as one of four engines, and the other 14 limit it to a higher tier, an add-on, metering or enterprise, or do not list it.

Claude is a separate assistant with its own model and its own way of searching the web, so it can name different companies from ChatGPT or Google, and a tracker that leaves it out cannot show you those answers.

On every plan: AEOscore (ours): Every tier from £99 a month, no add-on
On the first paid plan: AthenaHQ: Starter, $295 a month
One of the engines you choose: Geoptie: One of the four engines you pick, from $49 a month
Higher tier only: SE Visible (SE Ranking): Agency tier, £299 a month, marked coming soon; AirOps: Pro plan; price not published; Frase: Scale plan, $239 a month billed yearly
Paid add-on: Otterly.AI: $29 a month add-on on Lite
Metered, custom prompts only: Ahrefs Brand Radar: Custom prompts only, at 8 checks per update
Enterprise only: Peec AI: Enterprise only; Scrunch AI: Enterprise only; Writesonic: Enterprise only; Profound: Enterprise only
Not listed by the vendor: HubSpot AEO: Not listed: ChatGPT, Gemini and Perplexity only; Semrush AI Visibility Toolkit: Not on Semrush's own pages; Clearscope: Not listed: ChatGPT and Gemini only; Surfer: Not listed; Conductor: Not listed per plan

From each vendor’s own pricing and product pages, checked 2 November 2026.

Original data

Which tools do the AI engines name for this question today?

In 118 AI answers to this exact question between 18 August 2026 and 2 November 2026, the engines named Semrush, HubSpot and Otterly.AI most often, each in more than six answers in ten, and at least 25 different tools in all.

Company named	Answers naming it	Share
Semrush	91 of 118	77%
HubSpot	87 of 118	74%
Otterly.AI	77 of 118	65%
Ahrefs	68 of 118	58%
Profound	56 of 118	47%
Peec AI	46 of 118	39%
Surfer	34 of 118	29%
Frase	26 of 118	22%
AirOps	22 of 118	19%
Clearscope	21 of 118	18%
Writesonic	19 of 118	16%
Scrunch	15 of 118	13%
Geoptie	14 of 118	12%
AthenaHQ	12 of 118	10%

Counted from AEOscore's own scans: 118 answers in 23 scans from ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini and Claude (Claude for part of the window only). A company counts once per answer if the answer names it at all, so Semrush, Ahrefs and HubSpot may be named for their wider products. The table lists other vendors only, at 1 answer in 10 or more.

Method

How we picked

A tool is on this list if the AI engines named it in at least 1 in 10 of our 118 answers to this question, or at least four of the tool roundups the engines cited in our scans list it, and it publishes enough about itself to compare; ours is added as the publisher.

1
Price per tracked question
What the entry plan costs for the questions it tracks, because a team of three needs about 25 to 40 real buyer questions to see a pattern.
2
Engines at the entry price
Which of ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode the cheapest plan covers, and which cost extra; Claude is the one most often left out.
3
Who makes the changes
Whether the tool only reports, suggests actions, or includes a person who makes the changes on your site.
4
Monthly billing and a trial
Whether a small team can pay monthly and try it first, so it can test a tool for a quarter without a long contract.
5
UK billing
The currency and VAT a UK buyer sees, and whether the vendor shows a pound price.

The hours problem

For a team of three, why is the real limit hours rather than the licence?

For a team of three the real limit is hours, because acting on what a tracker finds takes 5 to 15 hours a month on our estimate, and few teams that size have that spare.

Those hours go on the five jobs that move AI answers: letting AI crawlers in, writing pages that answer the buyer's question, getting onto the lists the engines cite, making your facts match everywhere, and turning up in reviews and threads. A three-person SaaS marketing team is often also running paid, email, events and the website, so the fix list waits, and a gap the tool found in one quarter can still be open in the next.

What does each route cost over six months, hours included?

On our estimate, over six months a tracker plus your team's hours comes to about £1,636 to £4,036, AEOscore Monitor plus your hours about £1,314 to £2,514, and Monitor + Strategist about £9,450 to £9,930, which buys a strategist and developer day each month instead of your team's time.

Route	Six months of licence	Your team’s hours	At £40 an hour	Six-month total
Tracker onlyPeec AI Starter, three engines	€510 (about £436)	30 to 90 hours	£1,200 to £3,600	£1,636 to £4,036
Monitor with plansAEOscore Monitor, six engines	£594	18 to 48 hours	£720 to £1,920	£1,314 to £2,514
Managed: monitor and fixAEOscore Monitor + Strategist	£8,970	12 to 24 hours	£480 to £960	£9,450 to £9,930

Licence prices are the vendors' own, checked 2 November 2026; hours are AEOscore's estimate, the same figures as our Peec AI comparison; £40 an hour is an illustrative cost for a marketer's time, so put in your own rate. AEOscore prices exclude VAT.

“For a team of three the licence is the cheap part. The expensive part is the hours nobody has to act on what it finds.”
Olly, founder of AEOscore, AEO consultant and full-stack developer

Tool by tool

Who each tool suits, and where it falls short

Each tool below is described from its own pages, with its entry price, the engines that price covers and one reason it may not suit a team of three, ours included.

Ours

AEOscore: best for teams with no spare hours to make the changesours

Monitor and fix: six-engine tracking with a written fix plan for every gap, and a tier where a named UK expert makes the changes.

AEOscore runs a fixed panel of your buyer questions (25 included, up to 40) through ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, weekly on Monitor and daily on Monitor + Strategist, and writes a fix plan for every gap it finds. Claude is on every tier, with no add-on and no enterprise contract. On Monitor + Strategist a named UK expert, backed by an in-house dev team, makes the changes: a strategist and developer day every month on your site and your channels, with every shipped fix re-checked against the same questions at 7 and 28 days.

Price:: £395 one-off AI Visibility Audit, credited against your first month, £99 a month Monitor, £1,495 a month Monitor + Strategist. Monthly, cancel anytime, in pounds, excluding VAT.
Engines:: Six on every tier: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, API costs included.
Not for you if:: you only want tracking at the lowest price (Otterly.AI, Geoptie and Frase cost less), you want daily charts on the entry tier, or you need crawler-traffic analytics, which we do not offer.

Source: AEOscore pricing, checked 2 November 2026.

AI tracking in a suite you may already pay for

Ahrefs Brand Radar: best for teams already paying for Ahrefs

AI visibility inside Ahrefs, now also sold on its own.

Brand Radar has two halves: an AI visibility index built on what Ahrefs says are 525 million+ search-backed prompts, from $199 a month per platform or $699 for all of them, and a newer package for tracking your own prompts from $50 a month for 2,500 checks, which Ahrefs gives as about 80 prompts a day on one platform. You choose the refresh cadence per platform. It reports and benchmarks; the changes are yours to make.

Price:: Your own prompts from $50 a month (£40 on the UK page) for 2,500 checks; AI visibility index $199 a month per platform (£159) or $699 for all platforms (£560); annual billing saves up to 17%; no trial, no contracts.
Engines:: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot; Claude on custom prompts only, at 8 checks per update.
Not for you if:: you are not already in Ahrefs and would be adding one more tool, or you want someone to act on the findings.

Source: Ahrefs Brand Radar’s own pricing or product page, checked 2 November 2026.

HubSpot AEO: best for teams already running on HubSpot

HubSpot's AEO tracker, labelled beta, sold on its own with no other HubSpot subscription needed.

HubSpot AEO tracks 25 prompts across ChatGPT, Gemini and Perplexity, updates the score daily and recommends what to fix, for $50 a month or $45 on annual billing. You can track the 25 prompts free first, with no card. HubSpot also runs a free, one-time AI Search Grader that needs no account, though a form unlocks the full report. If your marketing already runs in HubSpot, it is the shortest route to a first baseline.

Price:: $50 a month, or $45 a month paid annually, for 25 prompts, with more available; priced in US dollars plus applicable tax; free tracking of 25 prompts to start, no card.
Engines:: ChatGPT, Gemini and Perplexity; no Claude, Google AI Overviews or AI Mode.
Not for you if:: you need Google's AI Overviews and AI Mode or Claude tracked, or more than three engines.

Source: HubSpot AEO’s own pricing or product page, checked 2 November 2026.

SE Visible (SE Ranking): best for teams already using SE Ranking, or wanting prices in pounds

SE Ranking's standalone AI visibility tracker; SE Ranking's SEO plans also include a smaller daily allowance.

SE Visible tracks prompts daily across ChatGPT, Google AI Overviews, AI Mode, Gemini and Copilot, checking answers the way a user sees them. Basic is £67 a month for 75 prompts (£54 a month billed annually), Core £139 for 200 and Agency £299 for 1,000, which adds a customer success manager and Claude tracking, listed as coming soon. Perplexity no longer appears on its pricing page. SE Ranking's own SEO plans include 25 AI prompts a day from £95 a month.

Price:: Basic £67 a month (£54 a month billed annually) for 75 prompts; Core £139 for 200; Agency £299 for 1,000; 10-day free trial.
Engines:: ChatGPT, AI Overviews, AI Mode, Gemini and Copilot; no Perplexity; Claude on Agency only, listed as coming soon.
Not for you if:: you need Perplexity or Claude tracked at the entry price.

Source: SE Visible (SE Ranking)’s own pricing or product page, checked 2 November 2026.

Semrush AI Visibility Toolkit: best for teams already paying for Semrush

Semrush's AI visibility toolkit, priced per domain.

The toolkit tracks 25 custom prompts with daily AI rankings and reports brand mentions from ChatGPT, Google's AI results, Gemini and Perplexity, for $99 a month per domain (£80.22 on the UK page, shown as billed annually). Extra prompts cost $60 a month per 50 and extra domains $99 each. There is no free trial of the toolkit. Its strength is sitting next to the Semrush SEO data your team may already use every day.

Price:: $99 a month per domain, shown as billed annually (£80.22 on the UK page); 50 more prompts for $60 a month; no free trial of the toolkit.
Engines:: ChatGPT, Google AI (AI Overviews and AI Mode), Gemini and Perplexity; Semrush's pages do not list Claude.
Not for you if:: you want a monthly-billed price shown up front (the toolkit is shown as billed annually), Claude covered, or someone to make the changes.

Source: Semrush AI Visibility Toolkit’s own pricing or product page, checked 2 November 2026.

Dedicated AI visibility trackers

AthenaHQ: best for the widest engine coverage on a first paid plan

AI visibility tracker with content actions, metered in credits.

AthenaHQ meters use in credits, one credit per AI answer: Starter is $295 a month ($245 billed annually) for 3,600 credits, with unlimited topics and prompts. Starter covers 11 models, Claude, Grok and DeepSeek among them. A free tier gives 300 credits across five engines. A certified specialist, white-glove setup and a dedicated Slack channel are Enterprise only.

Price:: Starter $295 a month (about £219), or $245 a month billed annually, for 3,600 credits; free Essential tier with 300 credits.
Engines:: 11 on Starter: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral.
Not for you if:: your budget is under £100 a month, or you want predictable usage without counting credits.

Source: AthenaHQ’s own pricing or product page, checked 2 November 2026.

Geoptie: best for choosing your own four engines on a small budget

Self-serve AI visibility tracker with audits and content tools.

Geoptie's Starter is $49 a month for 15 monitoring prompts and two brands, tracked daily on any four of seven engines you choose, Claude included. Annual billing gives two months free, and Professional is $99 for 100 prompts. Every plan is month to month with no long-term contract. Audits and content generation come in the same self-serve platform.

Price:: Starter $49 a month (about £36) for 15 prompts, two months free on annual billing; Professional $99 for 100 prompts; month to month.
Engines:: Any four of ChatGPT, Claude, Perplexity, Gemini, Copilot, AI Mode and AI Overviews, tracked daily.
Not for you if:: you want all six major engines at once, or more than 15 questions at the entry price.

Source: Geoptie’s own pricing or product page, checked 2 November 2026.

Otterly.AI: best for the lowest monthly cost for daily tracking

AI search visibility tracker with the lowest entry price here.

Otterly's Lite plan is $29 a month ($25 billed annually) for 15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot. Claude, Gemini and AI Mode are paid add-ons: on Lite, $29 a month for Claude and $9 each for Gemini and AI Mode. Standard is $189 a month for 100 prompts. There is a 7-day free trial with no card.

Price:: Lite $29 a month (about £21), $25 billed annually, for 15 prompts; Standard $189 for 100; Claude add-on $29 a month on Lite; 7-day free trial, no card.
Engines:: ChatGPT, AI Overviews, Perplexity and Copilot; Claude, Gemini and AI Mode as paid add-ons.
Not for you if:: you need more than 15 questions at the entry price, or all six engines without paying for several add-ons.

Source: Otterly.AI’s own pricing or product page, checked 2 November 2026.

Peec AI: best for clean daily charts on 50 questions

AI search analytics for marketing teams and agencies.

Peec AI's Starter is €85 a month ($95 in US-dollar regions) for 50 prompts on three models you choose from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI, tracked daily, with unlimited users. Annual billing saves 15%, and extra models cost €30 a month each on Starter. Claude is Enterprise only; Perplexity shows as Enterprise only in the plan table but as a paid extra model elsewhere on the same page.

Price:: Starter €85 a month (about £73; $95 in US-dollar regions), €70 a month billed annually; extra models €30 a month each; trial offered, length not stated.
Engines:: Three of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI; Claude on Enterprise.
Not for you if:: you want Claude, or more than three engines without paying per extra model.

Source: Peec AI’s own pricing or product page, checked 2 November 2026.

Scrunch AI: best for brands that expect to grow into an enterprise plan

AI visibility tracker with site optimisation for AI agents, aimed at brands.

Scrunch Core is $250 a month per brand for 125 prompts and 5,000 responses a month across ChatGPT, Perplexity, Google AI Overviews and Copilot, with five user seats and a 7-day free trial. Claude, Gemini, AI Mode and Meta AI are Enterprise only, as are strategy and review calls and annual discounts.

Price:: Core $250 a month per brand (about £185) for 125 prompts; 7-day free trial; annual discounts on Enterprise only.
Engines:: Core: ChatGPT, Perplexity, AI Overviews and Copilot; Claude, Gemini, AI Mode and Meta AI on Enterprise.
Not for you if:: you want Claude or Gemini without an enterprise contract, or your budget is under £200 a month.

Source: Scrunch AI’s own pricing or product page, checked 2 November 2026.

Content tools that now track AI answers

AirOps: best for teams producing content at volume

Content production platform with AI search insights.

AirOps sells content workflows priced on task volume: Solo includes 35,000 content tasks with AI search insights for ChatGPT only, and Pro extends the insights to 10+ answer engines, Claude among them. It publishes no plan prices. A 14-day free trial needs no payment details until it ends, and an expert strategy service is sold separately.

Price:: Not published; priced on task volume; 14-day free trial. Third-party sites quote about $199 a month for Solo (unverified).
Engines:: Solo: ChatGPT insights only; Pro: 10+ engines, including AI Overviews, AI Mode, Perplexity, Gemini, Claude and Copilot.
Not for you if:: you mainly need tracking, or a published price before you talk to sales.

Source: AirOps’s own pricing or product page, checked 2 November 2026.

Clearscope: best for teams already grading content in Clearscope

Content optimisation tool, now sold for SEO and AI search visibility.

Clearscope Essentials is $129 a month with 50 tracked queries and 50 pages. Its Query Tracking shows when and how your brand gets mentioned on ChatGPT and Gemini and how that changes over time, beside the content grading writers already use it for. No contracts and a 14-day free trial.

Price:: Essentials $129 a month (50 tracked queries, 50 pages); 14-day free trial; no contracts.
Engines:: ChatGPT and Gemini.
Not for you if:: you need Perplexity, Google's AI answers or Claude tracked.

Source: Clearscope’s own pricing or product page, checked 2 November 2026.

Frase: best for one person writing and tracking on one site

SEO and GEO content research and writing agent, with AI Visibility tracking.

Frase combines content research, a writing agent and publishing with AI Visibility tracking. Starter is $39 a month billed yearly ($49 monthly) for one seat and one site, with 20 prompts on ChatGPT and Google AI; Professional, at $103 a month billed yearly, adds Perplexity and 50 prompts, and Scale adds Claude and Gemini with 75. There is a 7-day free trial with no card.

Price:: Starter $39 a month billed yearly ($468) or $49 monthly; Professional $103 a month billed yearly ($129 monthly); 7-day free trial, no card.
Engines:: Starter: ChatGPT and Google AI (20 prompts); Professional adds Perplexity; Scale ($239 a month billed yearly) adds Claude and Gemini.
Not for you if:: you need more than one site, or Perplexity or Claude at the entry price.

Source: Frase’s own pricing or product page, checked 2 November 2026.

Surfer: best for teams already writing in Surfer

Content optimisation tool with an AI Tracker.

Surfer's AI Tracker reports a visibility score, mention gaps and competitor share of voice across ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini. The cheapest Surfer plan, Discovery at $49 a month billed yearly, tracks no AI prompts; AI Search Analytics, at $82 a month billed yearly or $95 monthly, tracks 50 prompts refreshed daily.

Price:: AI Search Analytics $82 a month billed yearly ($95 monthly) for 50 prompts; the $49 Discovery plan has no AI tracking; trial terms not stated.
Engines:: ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini.
Not for you if:: you only want tracking and do not write in Surfer.

Source: Surfer’s own pricing or product page, checked 2 November 2026.

Writesonic: best for teams that want AI articles and tracking in one tool

SEO and GEO platform with AI articles, site audits and AI visibility tracking.

Writesonic's Starter is $99 a month ($79 billed annually, paid upfront) for 50 prompts tracked daily on ChatGPT, Gemini and Google AI Overviews, plus 15 AI articles a month for one user. All nine AI platforms, Claude and Perplexity among them, and a dedicated AI search strategist are Enterprise only. You can start free with no card.

Price:: Starter $99 a month, or $79 a month billed annually; 50 prompts; start free, no card.
Engines:: Starter: ChatGPT, Gemini and Google AI Overviews; Claude and Perplexity on Enterprise.
Not for you if:: you want Perplexity or Claude tracked without an enterprise plan.

Source: Writesonic’s own pricing or product page, checked 2 November 2026.

Enterprise platforms, likely more than a team of three needs

Conductor: best for larger SEO teams with an enterprise budget

Enterprise AEO and SEO platform.

Conductor combines content creation, monitoring and AI search credits on its Growth and Enterprise plans, and offers an Essentials plan for smaller teams. It publishes no prices and describes a usage-based model, with a 3-week free trial that needs no card. The pages we checked name ChatGPT, Perplexity and Gemini but list no engines per plan.

Price:: Not published; usage-based; 3-week free trial, no card.
Engines:: Not listed per plan; its free analysis checks ChatGPT, Perplexity and Gemini.
Not for you if:: you want a published monthly price or a tool sized for three people.

Source: Conductor’s own pricing or product page, checked 2 November 2026.

Profound: best for enterprise teams with an analytics budget

Enterprise AI visibility platform with agent analytics and AI Marketer agents.

Profound offers a free 7-day trial that runs 50 recommended prompts daily on ChatGPT, Gemini and AI Overviews, then Enterprise at a custom price with up to nine engines, Claude included. It has no self-serve plan for a single brand. Enterprise support can include a dedicated specialist with a 24-hour SLA, and its AI Marketer agents draft content.

Price:: Free 7-day trial, then Enterprise at a custom price. Third-party roundups quote $2,000 to $5,000+ a month (unverified).
Engines:: Trial: ChatGPT, Gemini and AI Overviews; Enterprise: up to nine, including Claude, Perplexity and AI Mode.
Not for you if:: you want a published price or a monthly plan sized for a team of three.

Source: Profound’s own pricing or product page, checked 2 November 2026.

Fit

Where does AEOscore fit for a team of three, and where does it not?

AEOscore fits a team of three that wants the changes made, or a written plan for every gap at £99 a month, and it does not fit a team that only wants the cheapest tracker or crawler-traffic analytics.

No spare hours and you want the gaps closed: AEOscore Monitor + Strategist, £1,495 a month: a named expert makes the changes.
Someone on the team can give 3 to 8 hours a month to fixes: AEOscore Monitor, £99 a month: six engines and a written fix plan for every gap.
You only want the cheapest daily tracking: Otterly.AI from $29 a month, or Geoptie from $49; you make the changes.
You already pay for Semrush, Ahrefs or HubSpot: start with its AI add-on, and add a dedicated tool only when you need more engines or someone to act.
You need crawler-traffic analytics or enterprise reporting: Profound or Conductor; AEOscore does not offer crawler analytics.

AEOscore’s prices in one line: £395 one-off AI Visibility Audit, credited against your first month, £99 a month Monitor, £1,495 a month Monitor + Strategist. Prices in pounds, excluding VAT, monthly, cancel anytime. What the top tier includes: Monitor + Strategist; the same trade for SEO teams: AEO for a 1 to 3 person in-house SEO team.

“Buy a tracker if someone on your team can write the pages and fix the access. If nobody can, the list of gaps just gets longer.”
Olly, founder of AEOscore, AEO consultant and full-stack developer

UK buying notes

What should a UK team check before buying an AEO tool?

Check the currency and VAT on the invoice, where your data is held, the support hours and whether you can pay monthly, because most of these tools are priced in US dollars or euros.

Currency: Most tools here bill in US dollars or euros, so the pound price moves with the exchange rate; SE Visible, Authoritas and AEOscore show pounds to UK buyers, and Ahrefs and Semrush show a pound price on their UK pages.
VAT: AEOscore's prices exclude VAT. For any tool, check whether VAT is added at checkout and that the invoice carries your company's details.
Data: Ask where your prompts and answers are stored and who processes them. AEOscore is hosted on Amazon Web Services in London, and its subprocessors are listed on its security page.
Support hours: A US or EU vendor's support may sit outside UK working hours; AEOscore's support runs in UK working hours (GMT/BST).
Contract: A team of three should be able to leave after a quarter: Semrush's toolkit is shown as billed annually, several tools discount plans paid a year upfront, and AEOscore is monthly, cancel anytime.

Fairness

Tools we checked and left out

These came up in our scans or in the roundups the engines cite, below the bar in the inclusion rule above or aimed at a bigger team.

Authoritas: a UK tracker billed in pounds: AI Search P1 is £89 a month for 2,000 prompt credits, Claude Haiku included. The engines did not name it for this question.
BrightEdge: an enterprise SEO platform whose AI Catalyst tracks mentions and citations across ChatGPT, Perplexity, AI Overviews, AI Mode and Gemini; no published price, demo only. Named in 8% of answers.
Evertune: a GEO platform sold mainly to brands and advertisers; Starter is $60 a month for 5,000 prompt credits on up to five models. Named in 8% of answers.
Goodie AI: an AEO platform; Core is $295 a month billed annually ($354 monthly) for 110 prompts refreshed daily, with a 7-day free trial. Named in 9% of answers.
LLM Pulse: Starter is €49 a month for 50 prompts tracked weekly, or €79 for daily, with Claude as a paid add-on and a payment method needed for the trial. Named in 4% of answers.

FAQ

AEO tools for small teams, asked directly

How much should a three-person team expect to pay for AEO tooling?: Dedicated trackers start at about £21 to £75 a month for 15 to 75 questions, wider tools such as Scrunch and AthenaHQ cost about £185 to £220, enterprise platforms such as Profound and Conductor publish no price, and AEOscore is £99 a month with fix plans or £1,495 a month with the changes made.
Which AEO tool is best if nobody on the team is technical?: If nobody on the team can edit pages or change site settings, choose a provider that includes the implementation, because a dashboard of gaps you cannot act on changes no AI answers.
How many questions should a small SaaS team track?: Start with 25 to 40 real buyer questions covering your category, “best X for Y” questions, comparisons with named rivals and pricing, which is enough to see a pattern without paying for noise.
Do I need a separate AEO tool if I already pay for Semrush or Ahrefs?: Start with the AI add-on in the suite you already pay for, and add a dedicated tool only when you need more engines, more questions or someone to act on the findings.
How often should AI visibility be scanned?: Weekly is enough for most small teams, because AI answers move when content and citations change rather than by the hour, and daily scans earn their cost when you ship fixes every week and want to see the day an answer moves.
How long before an AEO tool shows improvement?: A tool on its own improves nothing: most businesses see the first movement in AI answers 4 to 12 weeks after the fixes go live, with live-search engines such as ChatGPT search and Perplexity moving first.
Is AEOscore a fair pick in this list?: AEOscore publishes this page, so read our entry with that in mind: we include it because tracking plus the work is a different kind of product, and we list the tools that cost less than ours with the same facts as everyone else.

Method

Method and review schedule

Checked 2 November 2026; this page is checked monthly, and the next check is due December 2026.

We read every vendor’s own pricing and product pages on that date and recorded what they showed, in the currency shown, with a rough pound conversion. Where a vendor publishes no price we say so. We did not buy or run the other tools, so this compares what each vendor says it does. The order is ours first, as disclosed, then by type of tool, alphabetical within each type: there is no ranking.

The engine counts come from AEOscore’s own scans of the question “Best AEO tools in 2025 for an in-house SaaS marketing team of three people”, which we track word for word. How AEOscore measures how often a business is named: methodology. A wider price table in pounds: AI visibility tools, UK pricing comparison. Every head-to-head we publish: compare.

AEOscore is a trading name of Goreblimey Ltd, Cheltenham, company no. 07582417.

Spotted a price that changed? Tell us and we will correct it with a dated note.

See which tools the engines name for your category

Before you buy any of these, get the free AEO score: your buyer questions on all six engines, who gets named instead of you, human-checked within 1 to 2 working days. No card.

Get your free AEO score See pricing

ChatGPT
Claude
Gemini
Perplexity
Google AI Overviews
Google AI Mode