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Glossary / Measurement

Bot log analysis

What is Bot log analysis?

Bot log analysis is reading your server logs for AI crawler user agents to establish ground truth: which engines' bots visit you, which pages they read, how often, and whether anything is silently blocking them. It answers the foundational AEO question, can the engines even see my site, with evidence rather than assumption.

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In practice

Why it matters for AI visibility

AI crawler traffic is now a first-order phenomenon: Vercel and MERJ's study measured GPTBot making 569 million requests in a month across Vercel's network alone, and ClaudeBot 370 million, around a fifth of Googlebot's volume between them and climbing. Your share of that attention is sitting in your access logs, unread. The findings are usually actionable within an hour: a bot-protection rule challenging every AI fetcher, a training crawler consuming bandwidth you meant to refuse, or the quieter discovery that OAI-SearchBot has never visited at all, which single-handedly explains an absence from ChatGPT's citations. User-action agents like ChatGPT-User and Perplexity-User deserve special attention, because each hit is a live conversation about you. Vendors publish IP lists for their bots, so genuine traffic can be verified against spoofers, and a simple monthly review beats any amount of speculation about what the engines can see.

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  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Overviews
  • Google AI Mode